Are You Discoverable?

I am surprised that I still run into authors who don’t have a website for their books. I guess these authors have not heard the news: If you don’t have a website, you don’t exist.


I have found that generally authors who don’t have a website are self-published authors. Which, I find somewhat ironic, since it is usually more important for a self-published author to have a website than an author published by a traditional publisher who is paying for publicity for said author. When you self-publish, you must do all the publicity yourself, and therefore, a website is a necessity.

Similarly, I still find that many times when I search via Google for a self-published author’s name or book, few search results are returned. The news here is similar to that of a website: If Google can’t find you, you don’t exist.

If you are a self-published or independently published author, your goal should be to have at least one page (if not two) of Google search results for your name or your book when either of these is put into Google’s search engine request line. In other words, your book needs to be listed on multiple websites around the Internet.

Google returns, on average, about 12 search results per page. This means that you need to have your book listed on at least 12 websites online to cover just one page of search results.

Maybe you are asking yourself why this is important. The answer is simple. The more results that come up when your author name or book title is searched, the easier it is to find both your book and information about your book. The easier it is to locate your book online, the more likely the following will happen:

  1. Consumers will buy your book.
  2. Reviewers and bloggers will be willing to consider reviewing your book.
  3. Media personnel will be willing to cover your book when requested to.

Fortunately, it is fairly easy to get your book listed multiple places online. The best places to begin are the social networking sites for readers.

Social network sites for book lovers allow book readers to catalog (list) and review the books they are reading. Each of these sites also allows authors to join for free and create profiles where they can list the books they have penned.

Placing your books on these book social networking sites makes your book more “discoverable” by search engines. Here are eight such places to consider:

If you are one of those authors who does not have a website for your book, or you if you want one more place to list your book online, a new service is offering you an easy way to create a landing page for your book. BookLaunch is on a mission to make book marketing effortless. Their first step is to help authors create a central online presence through a dedicated website, giving readers a single place to go to find an author’s book.

BookLaunch allows an author to create a free landing page (website for your book) for one book. If you want to list more than one book, then the services will charge you a fee. These pages are easy to create and only take a few minutes.

Don’t miss out on sales and publicity. Make yourself discoverable. Take the steps necessary to ensure that search engines return multiple results when your author name or book title is searched.

Related Posts:
Book Discoverability
Three Book Truths
My Simple Marketing Test

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“I just discovered a new recipe for pumpkin flan.”


“I just got hooked on the Game of Thrones show.”

“Have you checked out the new Fresh Market down the street?”

People love to share things they have discovered with others. Discovering things we like gives us a feeling of pleasure, so sharing it with others is natural.

Discoverability is one of the new buzz-words in promoting books. People need to discover your book and the pleasure it brings. As an author, you want people to discover you. Once they do, if they like one of your books, they most likely will read the rest of your books.
This is why so many authors and publishers run specials offering one of their ebooks for free or $.99. The hope is that the reader will download the book, read it, enjoy it, and then go purchase another book by the author to read. This is discoverability at its finest for an author.

Offering a free or heavily discounted special on an ebook really works best for authors with multiple books because the hope is that the reader will enjoy the author and purchase other books by that author to read. Some first-time authors also use the technique of offering their ebook free or heavily discounted for a short-period of time to entice people to download it and read it. These authors are hoping that the readers will enjoy the book and tell their friends about it.

Either way, offering an ebook for free or at a highly-discounted rate of $.99 can be an effective way to boast your discoverability. However, just offering the special is not enough. You need to advertise your special—that is, let as many people as you can know about the special.

In addition to placing announcements on your social media sites and in an eblast to your current customer database, you can post your ebook special on sites dedicated to letting readers know about free or heavily discounted ebooks.

Multiple sites exist that allow authors to list a free or heavily discounted ebook to let readers know about the special. Some of these sites offer free listing, others charge a small fee. These sites include:

If you are wanting more readers to discover your books, try a free or discounted ebook promotion!

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