Global eBook Sales are Within Your Reach

Imagine that someone in China or South Africa is reading your book. The good news is that it is possible. With ebooks, selling books internationally is easy.

Did you know that with a click of a button, you can sell your ebook in multiple countries?

  • Amazon will sell your ebook in 12 countries.
  • Kobo ebook stores sell your ebook in 36 countries.
  • Apple eBook store sells to over 40 countries.

Author Earnings recently completed a report on ebook sales in the top five English-language countries: United States, United Kingdom, Canada, Australia, and New Zealand. Below is a chart that shows the annual ebook sales broken down by country.

Author Earnings study revealed some interesting points. Here are three of the salient ones:

  • Amazon is the majority retailer in just about every market.
  • Taken all together, Amazon accounts for more than 80% of English-language ebook purchases, Apple another 10%, Kobo 2% and Nook 3%.
  • Self-published indie authors are verifiably capturing at least 24% to 34% of all ebook sales in each of the five English-language markets.

Once again, the news is that Amazon dominants book sales in English-speaking countries. However, it is important to remember that Amazon is not the only ebook store.

Many independently published authors publish exclusively with Amazon. If you publish exclusively with Amazon, you might be missing out on sales both in the United States and worldwide. Following are three reasons NOT to have your ebook exclusive to Amazon:

  1. You are missing out on offering your book for sale in at least 28 countries.
  2. You are missing a potential 20% more sales for your book.
  3. You reduce the impact of external marketing and sales for your book as everyone does not purchase books via Amazon.

Don’t shortchange yourself. While it is easy to publish a book on Amazon, remember Amazon is not the only player in the ebook sales industry. If you want to sell more books, you need broader distribution. Make sure your ebooks are listed in Kobo and in the Apple store as well as in all the ebook retailers. You can do this by making your ebook available for distribution through one of the following ebook distributors:

If you have already published your ebook on Amazon, that’s okay. You can still use Smashwords or IngramSpark for broader distribution. Both services will respect your existing relationship with Amazon.

Don’t miss out on worldwide sales for your ebooks. Indie published ebook sales continue to grow. Your book sales will benefit from the exposure wider distribution brings.

Related Posts:
Promoting Your Books to English-Speaking Countries
Notable Data on Book Sales
Selling eBooks Worldwide

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Slava Bowman

eBook Sales Data

Smashwords is a self-serve ebook platform. It began in 2008 and has grown from publishing 140 ebooks that year to publishing 276,000 in 2013.

Smashwords has conducted an annual survey of the data from book sales from their service for the past few years. Each survey that Smashwords has shared has revealed interesting information that is helpful for authors seeking to sell more ebooks. This year is no exception.

Some of the interesting findings from this year’s survey include:

  1. A few ebook titles sell fabulously well, but most sell poorly.
  2. Readers prefer longer ebooks. As word count drops, sales also drop. Most best-selling ebooks have at least 100,000 words.
  3. eBook prices of $2.99 and $3.99 are still the sweet spots for fiction ebook prices. Books at these prices yielded the most author earnings.
  4. Nonfiction ebooks tend to earn more at higher prices. The Smashwords survey revealed that many authors are underpricing their nonfiction ebooks.
  5. Free still works, but it is losing its punch. Free remains one of the most powerful book marketing tools because it makes it easier for readers to take a risk on an author brand that is unknown or untrusted. Yet, the effectiveness of free is down when compared to the past two annual surveys conducted by Smashwords—largely because so many authors are offering free ebooks.

Every book is unique. These survey results simply show averages. Consider this information as data to help you make more informed decisions about the ebooks you publish.

Want to know more? The slideshow featuring the overall data from the survey is embedded below for you to pursue.

Bookmark and Share