Global eBook Sales are Within Your Reach

Imagine that someone in China or South Africa is reading your book. The good news is that it is possible. With ebooks, selling books internationally is easy.

Did you know that with a click of a button, you can sell your ebook in multiple countries?

  • Amazon will sell your ebook in 12 countries.
  • Kobo ebook stores sell your ebook in 36 countries.
  • Apple eBook store sells to over 40 countries.

Author Earnings recently completed a report on ebook sales in the top five English-language countries: United States, United Kingdom, Canada, Australia, and New Zealand. Below is a chart that shows the annual ebook sales broken down by country.

Author Earnings study revealed some interesting points. Here are three of the salient ones:

  • Amazon is the majority retailer in just about every market.
  • Taken all together, Amazon accounts for more than 80% of English-language ebook purchases, Apple another 10%, Kobo 2% and Nook 3%.
  • Self-published indie authors are verifiably capturing at least 24% to 34% of all ebook sales in each of the five English-language markets.

Once again, the news is that Amazon dominants book sales in English-speaking countries. However, it is important to remember that Amazon is not the only ebook store.

Many independently published authors publish exclusively with Amazon. If you publish exclusively with Amazon, you might be missing out on sales both in the United States and worldwide. Following are three reasons NOT to have your ebook exclusive to Amazon:

  1. You are missing out on offering your book for sale in at least 28 countries.
  2. You are missing a potential 20% more sales for your book.
  3. You reduce the impact of external marketing and sales for your book as everyone does not purchase books via Amazon.

Don’t shortchange yourself. While it is easy to publish a book on Amazon, remember Amazon is not the only player in the ebook sales industry. If you want to sell more books, you need broader distribution. Make sure your ebooks are listed in Kobo and in the Apple store as well as in all the ebook retailers. You can do this by making your ebook available for distribution through one of the following ebook distributors:

If you have already published your ebook on Amazon, that’s okay. You can still use Smashwords or IngramSpark for broader distribution. Both services will respect your existing relationship with Amazon.

Don’t miss out on worldwide sales for your ebooks. Indie published ebook sales continue to grow. Your book sales will benefit from the exposure wider distribution brings.

Related Posts:
Promoting Your Books to English-Speaking Countries
Notable Data on Book Sales
Selling eBooks Worldwide

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Slava Bowman

Promote Your Books to English-Speaking Countries

According to Maps of the World, the top ten English-speaking countries in the world include India, Pakistan, Philippines, and Nigeria.

english-speaking-countries

One of the blessings of digital books is that they allow you to sell your English-language books around the world without having to ship print books internationally and deal with customs. With ebooks, you can sell your English-language books in any country where Kobo, Amazon, and other ebook stores have a presence.

Of course, it is difficult to sell books without some marketing. Thankfully, the Internet allows you to connect with English-speaking people around the world. Social media is a great place to connect with English speakers around the world.

Consider the Philippines. Over 92% of the population speaks English. More than 47% of online Filipinos use the Internet. Of those using the Internet, 83% have accounts on social media sites with Facebook being the most used social media platform.

If you are marketing your books to English-speakers around the world, one great tool you can use is Christianity Today’s report listing the favorite Bible verses for 88 different countries. Through measuring how often a verse was highlighted, shared, and bookmarked in the YouVersion Bible App, Christianity Today developed the list.

bible-verse-2

The list indicates that the favorite Bible verse for Filipinos (and Nigerians) in 2016 was:

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” Jeremiah 29:11

Interestingly, the favorite Bible verse for India—another large English-speaking country—was:

“In the first year of Cyrus king of Persia, in order to fulfill the word of the Lord spoken by Jeremiah, the Lord moved the heart of Cyrus king of Persia to make a proclamation throughout his realm and also to put it in writing: ‘This is what Cyrus king of Persia says: ‘”The Lord, the God of heaven, has given me all the kingdoms of the earth and he has appointed me to build a temple for him at Jerusalem in Judah. Any of his people among you may go up, and may the Lord their God be with them.”‘” 2 Chronicles 36:22-23

You can view the complete list online at: http://www.christianitytoday.com/gleanings/2017/january/favorite-bible-verses-88-nations-youversion-2016.html.

Knowing what verses are popular in which countries can help you effectively reach people in that country. Using the favorite Bible verse for English speakers in a country you are targeting in your social media posts and online interactions can draw these people to your message.

Related Posts:
Develop a Global Strategy
Selling eBooks Worldwide
How the World Reads

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Hope House Press

Paper is Not Going Away

Recently the Association of American Publishers (AAP) released the sales numbers for books sold for the 2015 calendar year. Overall, book sales were up 0.8 percent ($7.2 billion in 2015 sales compared with $7.1 billion in 2014 sales)—good news for publishers and authors.

AAP

The AAP reported that for 2015, ebook sales declined. In fact, ebook sales declined to pre-2012 levels. In 2012, overall ebook sales were $1.5 billion. In 2015, ebook sales were $1.4 billion.

AAP’s report stated that most of the ebook sales loss was from the Children’s and Young Adult categories (down 43.3% from 2014). This seems to indicate that these younger generations continue to hang on to print reading over digital reading. They may also be buying fewer books as the Children’s and Young Adult category overall sales (both print and ebook combined) were down 3.2% in 2015 from 2014.

Even among books in the Adult category, ebook sales declined. The report showed that for Adult books in 2015, downloadable Audiobooks was up 38.9% and paperback was up 16.2%; however, eBooks sales declined 9.5%.

If you produce print books, take heart. People are still buying print books. In fact, they are buying about four times more print books than digital books.

I believe paper is here to stay. This humorous video testifies to this fact.

Related Posts:
Paper Because
What You Need to Know About Selling eBooks
Direct Mail is Not Dead

Bookmark and Share

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

What You Need to Know About Selling eBooks

Sales of ebooks from major publishers have declined since 2014. At their high, ebooks accounted for about 30% of all book sales. Now they have settled somewhere around 25% of book sales. That means that approximately every one out of four books purchased is an ebook.

selling ebooks

Ebooks are an integral part of a good book sales strategy. As such, authors and publishers should know what drives ebook sales.

Smashwords, the largest self-publishing ebook platform, conducts a survey each year of their sales data to find nuggets of wisdom to pass on to authors and publishers to better understand the ebook market. Following are three takeaways from the most recent survey conducted by Smashwords on the books sold from its platform.

1. Fiction Dominates When it Comes to eBook Sales

More nonfiction books than fiction books are published each year. As a result, nonfiction has greater sales overall than fiction. However, when it comes to buying ebooks, fiction books have dominated this format since the beginning. Almost 90% of Smashwords book sales are fiction books. Romance is the largest seller amounting to half of all books sold by Smashwords.

2. Free Still Drives Discovery

Offering books for free to generate discovery has always been a tactic of authors. However, this practice has grown to a new level with ebooks. Authors can offer a free copy of an ebook at no great personal expense. Many authors are using this tactic to become discovered. One study cited that if readers like what they read in a free book, they are 85% more likely to buy another book from the author.

Smashwords survey found that people do download ebooks when offered for free. On Smashwords, books offered for free get 41 times more downloads than books selling for any other price. Remember, offering a free book is meant to drive discovery, so for authors of single books, this practice does not work as well as for those offering a series (series can be offered in nonfiction books as well as fiction). Smashwords survey found that series books significantly outsell standalone books.

3. Pricing Sweet Spot for eBooks

One perennial question that authors face is: What to price a book? Price a book too high or too low and sales suffer. There is a pricing sweet spot in selling books. Smashwords survey revealed that for fiction ebooks, the price point that maximizes both unit downloads and earnings for authors is between $2.99 and $4.99.

You can view all the results from the Smashwords’ Survey on Slideshare.

Related Posts:
The Free eBook Conundrum
Selling eBooks Worldwide
Kobo’s New Book Report

Bookmark and Share

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Are eBook Sales Stagnating?

eBooks lost a little bit of sales ground in the third quarter of 2014, according to data from the latest survey of book-buying behavior from Nielsen Books & Consumers. Here is what this survey found for sales of books from January through September 2014:

flatline

  • eBooks accounted for 21% of book unit sales
  • Paperback Books made up 43% of book unit sales
  • Hardcover Books were 25% of book unit sales

In 2013, statistics showed that ebook sales increases were slowing. In other words, ebook sales were not growing at the same rate in 2013 that they had been in 2012. It appears that ebook sales continued to slow in 2014, creating a bit of an uptick in sales of print books.

Nielson’s recent book-buying behavior survey also showed where print books are being purchased:

  • 39% of books are purchased through e-commerce outlets (led by Amazon)
  • 21% of books are purchased through bookstore chains

For ebook sales, Amazon continues to be the leader with 57% of readers reporting buying ebooks through this retailer in 2014. Amazon’s closest competitor is Barnes & Noble, where 14% of reader purchased ebooks via the Nook store in 2014. Interestingly, only 6% of readers reported buying ebooks through the Apple store.

While it does appear that sales growth for ebooks is stagnating, keep in mind that digital books command one-fifth of all book sales. That means that about one out of every five books sold is an ebook. So, if you sell only ebooks, the growth of sales may not be where you hope they are. On the other hand, if you sell both print and digital copies of your books, you have your basis covered for maximizing book sales.

Another thing to keep in mind is that while the growth of ebook sales is stagnating in the United States, it is growing in other parts of the world. This growth will especially be seen in developing countries where the use of smart phones is growing, allowing readers easy access to digital books. Making sure that your ebooks are available for sale worldwide is one way to tap into this growing ebook market.

Bookmark and Share