Sell More eBooks with Walmart

Did you know that Walmart is the third largest online shopping destination? According to Business Insider, only and have more online customer traffic than Walmart.

Some sources claim that Walmart is the second largest bookseller in the United States. To compete with Amazon, Walmart has teamed up with Rakuten Kobo to sell Kobo e-readers and ebooks. Walmart’s new service, Walmart eBooks by Rakuten Kobo, launched late last month.

According to Walmart’s website, the new Walmart eBooks brings customers:

  • Kobo’s library of more than six million titles – from New York Times best sellers to a wide variety of indie titles and children’s books.
  • A new monthly audiobook subscription – Customers will be able to subscribe to the audiobook service for $9.99 per month, which includes one audiobook per month.
  • The ability to purchase digital book cards in 3,500 Walmart stores
  • Access to Kobo’s eReaders online and in-store – Customers can choose from a variety of Kobo eReaders on In 1,000 stores the Kobo Aura will be for sale.

All Walmart eBooks are accessible through co-branded (Walmart and Kobo) iOS and Android apps and on Kobo eReaders. Interestingly, receives more mobile traffic than; 64% of’s traffic is from mobile devices, while only 58% of Amazon’s traffic is mobile.

To mark the launch of the ebook partnership site, Walmart eBooks is offering first-time customers $10 off their first ebook or audiobook purchase. And consumers who sign up for the audiobook subscription will get their first 30 days for free.

What does this mean for you?

If your ebooks (and audiobooks) are not available for sale on Kobo, you will lose out on potential sales. Every author should make sure that his or her books are listed for sales on Kobo. This will ensure that your books are also listed for sale on Walmart eBooks.

There are a number of options for placing your ebooks on Kobo. Here are three:

  1. Self-publish your ebook directly to Kobo via their publishing platform (think KDP for Kobo).
  2. Upload your ebook to Smashwords and list it in their expanded catalog.
  3. Publish your ebook through Draft2Digital and use their ebook distribution service.

Don’t miss out on sales. Make sure that your ebook is available through Kobo so that it is available for sale on the new Walmart eBooks.

Related Posts:
Best Practices for Selling eBooks
What You Need to Know About Selling eBooks
Amazon King of Book Sales

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Selling eBooks Worldwide

In today’s digital ebook era, world-wide ebook sales are growing. However, Amazon, Barnes & Noble, Apple and other online retailers don’t reach to all parts of the world. The number of foreign countries they sell in is limited.

If you sell digital books and are actively increasing or seeking to increase the worldwide sale of your ebooks, I would suggest that you consider a service that provides a digital goods ecommerce platform in addition to having your ebooks listed in online retail stores.

With a digital goods ecommerce service, you can still host your books on your website, but sales and fulfillment are made through the digital sales service. This service store your book files, collect the payment when a book is sold, and send a unique link for the download to each customer (helping to reduce piracy).

Two services to consider are PayLoadz and Kagi. Both of these services basically provide the same platform; however, they do differ on pricing. PayLoadz charges a monthly maintenance fee and then takes a lower percentage cut of each sale, while Kagi does not charge a monthly maintenance fee, but takes a higher percentage cut of each sale. Each service also places your product in their online store as well as allowing you to sell directly from your website, Facebook, and other online places you have a presence.

Using one of the digital ecommerce platforms to sell your ebooks has a few benefits:

  1. You don’t have to worry about collecting sales tax or value-added taxes or even staying abreast of these laws. The service does this for you.
  2. You don’t have to spend time fulfilling your ebook sales.
  3. These services offer the most secure platform to deliver ebook sales to customers, decreasing piracy and the number of stolen ebook files.

If 2012 is the year you want to increase the worldwide sales of your ebooks, maybe it’s time you checked out these services.

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