Book selling is becoming an increasingly global market. The Internet and ebooks have driven this trend. Globalization is great for authors and publishers as it means a wider audience and more book sales.
Any author with an ebook on Amazon or Kobo knows that International sales of your book are not only possible, they have probably already happened. According to Code Mantra, the six largest book markets by country are (in order):
1. United States
6. United Kingdom
All these countries have English readers who purchase books.
If you collect email addresses from visitors to your website or blog, you may already be aware that not all the visitors to your site are from the country you reside in. Even on social media, all your followers are not from your country of residence. After all, I am fully aware that that not everyone reading this blog post lives in the United States.
Global reach can present a problem when promoting a book. If you send out an email to your list of customers containing a link to buy your book or if you put up a social media post with a link to buy your book, often this link is to your own website where you sell the book or to Amazon’s website in your country of residence. However, if a consumer in another country clicks on that link, they are not going to buy from Amazon in the United States if they live in China.
If you have a rather large global following, this issue can be of concern to you. Fortunately, there is a free solution to this problem.
A service called SmartURL can help you point your potential customers to an online store in their country of origin through the use of one single URL. SmartURL was originally designed for music sellers. It allows music sellers to create a single URL that directs people to the correct online store (Apple or Google Play) to purchase music depending on the device they are using to access the URL.
SmartURL will also allow you to direct someone who clicks on your purchase link to a specific online store depending on what country the person is accessing the Internet from. In essence, with SmartURL, you create a unique URL that sends everyone to a destination URL that you specify to purchase your book. With this same URL, you can direct people from various countries to the appropriate online store in their country to purchase your book.
If you are concerned that you may be losing sales due to globalization of readers, I encourage you to check out SmartURL and try it out for your next book sale marketing push. With this free tool, you can direct your potential customers to an online sales site selling your book in their currency.
Develop a Global Strategy
The Global eBook Market
The World is Ready for eBooks
Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.