Staying Viable in a Tough Economy

In an era of decreasing reading and book buying, what can publishers do to ensure that they survive?

This was the subject of Publishers’ Institute: Embracing the Next Decade at the International Christian Retail Show (ICRS) last month.

Other questions posed and answered at this seminar included:

  • When should your marketing campaign for a new book begin?
  • What veto rights should you give an author on editorial and design changes?
  • In this age of print-on-demand technology, when should a publisher deem a book out-of-print?
  • Which age-group uses the Internet the most? Where do they hang-out on the Web?
  • How does social media marketing differ from traditional marketing?
  • How do I create a successful social media strategy to market my books?

This two-hour seminar featured three speakers, Darren Henry of STL, Brian Flagler of Flagler Law Group, and Sarah Bolme of CSPA.

If you are itching for the answers to these questions, you can purchase the audio version of the seminar on Christian Small Publishers Association’s website for just $14.00. Just click here.


For Whom the Economy Tolls


Stephanie loves books and loves to read. An accountant by trade, Stephanie decided to do what she is passionate about. So, taking her life’s savings, she opened a bookstore in Oregon.

Then the economy took a turn for the worse. Sales declined and bills mounted. Stephanie was forced to close her bookstore at the beginning of this year. Unable to find a job, she took to begging outside her closed bookstore.

While Stephanie did not own a Christian bookstore, her plight affects everyone in the book business. One less store means fewer books sold. Fewer books sold equals less revenue for everyone in the book trade.

Galatians 6:2 says “Carry one another’s burdens and in this way you will fulfill the law of Christ.”

Fortunately, Stephanie’s plight eventually came to the attention of the good people in her town and they set up a fund to help Stephanie get back on her feet. Donations can be made to Stephanie Griffin Fund, c/o Glenda Magistrale, Consolidated Federal Credit Union, 2021 NE Sandy Blvd., Portland, OR 97232.

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