Email marketing is a highly effective marketing technique. As an author, I encourage you to build an email list and send out regular updates to your list.
Email is known for generating sales. If you are not using email marketing, you are missing out on a valuable marketing tool.
The infographic below lists 10 Dos and Don’ts for a Email Marketing Success. I think the following statistics from the graphic are particularly interesting:
- About 53% of email are opened only on mobile devices.
- Personalized emails are known for delivering 6x higher transaction rates.
- Emails with a single CTA (call to action) button increase clicks by 371%.
- 35% of recipients open emails based only on the subject line.
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