Social media is great for bringing awareness to you and your books and for connecting with your audience. Sadly, social media is not a big sales driver. Often authors see little return for the time and energy they invest in social media.
Email is not dead. It is still a growing channel. There are over 6.32 billion email accounts. That figure is predicted to reach 7.71 billion by 2021, which is a growth of more than 22 percent.
Email marketing has a much higher return on investment rate than other forms of marketing and advertising. In fact, 80% of companies say that email is their top channel for acquiring new customers. If you are serious about selling books, email marketing should be part of your marketing plan.
Check out these 5 Ways to Supercharge Your Email Marketing in the infographic by Digioh, and start making your email marketing efforts more effective.
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