Awards Make a Difference

Before the FDA, the Good Housekeeping Institute existed. Since 1990, this team of engineers, scientists, analysts, and products experts have rigorously tested products so that Americans can rest assured they are not wasting their money.

Good Housekeeping Seal of Approval

Appearing on everything from cookware to computers to clearing supplies, the Good Housekeeping Seal of approval says that consumers can trust the product to deliver what it promises. The Good Housekeeping Seal has been around for over 100 years because it works. People trust it.

Studies show that seals of approval, awards emblems, and best-seller stickers all make a difference for consumers. Maybe you are wondering just how much of a difference they make when it comes to selling books.

Interestingly, a study done by BookNet Canada in 2018 looked at what influences book buyers’ decisions to make a purchase. This study found that award emblems were just about as influential in influencing a purchasing decision as a book’s cover design.

Numerous studies have indicated that cover design is important when choosing a book to buy. But, just how important?

The BookNet study found that 6.9% of book buyers ranked a book’s cover design as the number one influencer in their book purchasing decision. Awards and bestseller stickers or badges were reported as the number one influencer in book purchasing decisions by 6.5% of book buyers in the study.

Award Stickers Influence Buyers

This means that six or seven out of every hundred people will buy a book because it sports an award or bestseller sticker.

If you have been skeptical about whether a book award really makes a difference in selling a book, you can now put that question to rest. The study by BookNet Canada showed that book awards do make an impact on readers book choices.

If you have a quality book, money spent on book award entry fees is not wasted. I believe it is smart use of your money to designate a portion of your marketing dollars to entering book award contests.

There are numerous contests to enter. You can find a list of Christian book award contests at www.christianbookaward.com. A longer list of book award contests with religious categories can be found in my book Your Guide to Marketing Christian Books.

In addition, nominations are still open for the 2020 Christian Indie Awards. You can nominate your Christian book published in 2018 or 2019 at www.christianaward.com.

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Photo courtesy of Sophieja.

Nominations Open for the Christian Indie Awards

“Winning a book award is probably the most rewarding experience that I’ve encountered as a first-time author.”

This statement was shared with Christian Small Publishers Association (CSPA) by a winner of the Christian Indie Awards.

Winning a book award is one of the best promotional tools an author can have. However, you can’t win a book award unless you enter a book contest.

Nominations are now OPEN for the 2019 Christian Indie Awards. Any Christian author or small publishers can nominate a Christian book published in 2017 or 2018 for the award. Nominations can be made on the Awards’ website at https://www.christianaward.com.

Of course, there are always reasons NOT to enter a book award. Here are ten.

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Your Vote Needed!

If you read or sell Christian books, you are invited to VOTE for the 2017 Christian Small Publisher Book of the Year Award.

You can vote online right now at www.BookoftheYear.net. Voting on the Book of the Year Award is open through March 31, 2017.

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Although small publishers are often less well known than larger publishing houses, they produce fresh and innovative books to inspire readers or fill niche needs. The Christian Small Publisher Book of the Year Award honors books produced by small publishers for outstanding contribution to Christian life.

The 2017 Christian Small Publisher Book of the Year Award features 120 books in 13 categories.

The winners of this award are determined solely by the votes of Christian book lovers and retailers alike. The winners of the 2017 Christian Small Publisher Book of the Year Award will be announced by May 1, 2017.

The Christian Small Publisher Book of the Year Award is sponsored by Christian Small Publishers Association (CSPA).

What are you waiting for? Go Vote! And, invite your friends to vote also!

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Photo courtesy of Neven Krcmarek

10 Reasons to Not Enter a Book Award

Did you know that there are over 1,200 books published every day in the United States. That is a lot of books! And, it means that your book has a lot of competition.

Sometimes I hear from authors who appear to think that book awards are a waste of time and money to pursue. If you are one of those people who like to just blend in with a crowd and not stand out, then entering book award contests may not be worth your investment. So, in honor of these type of individuals, I am providing a list of ten reasons to not enter your book in a book award contest.

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Ten Reasons to Not Enter a Book Award

10.  You are not a published author.
9.    You dislike stickers.
8.    You don’t want to have to redo your book’s cover to include an award emblem.
7.    You are selling enough books already.
6.    Your audience is big enough. Everyone you want to know about your book already does.
5.    You don’t want to spend any more money marketing your book, even though the nomination fee is affordable.
4.    You think your book doesn’t deserve recognition.
3.    You think you are not a good enough writer to call yourself an award-winning author.
2.    You prefer obscurity.
1.    If God wants you to have an award, He will give you one.

If you find that this list does not exemplify your feelings on the issue, then I encourage you to take action.

If you are an independently published author or small publisher with a Christian book published in 2014 or 2015, written in English, and available for sale in the United States, then head on over to www.bookoftheyear.net and nominate your book for the Christian Small Publisher Book of the Year Award.

If you are looking for additional Christian book awards to enter, you can find a listing at www.christianbookaward.com. In addition, my book, Your Guide to Marketing Books in the Christian Marketplace, contains a lengthy section on general book awards for independently published books that include religious categories.

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