7 Traits for Indie Author Success

Every book is a startup business. A book needs a mission statement, a marketing plan, and a budget. As an indie author, these are all your responsibility—making you an entrepreneur. Do you have an entrepreneurial mindset?

7 Traits for Indie Author Success

Indie authors are entrepreneurs. Successful entrepreneurs have a number of things in common. These individuals have a way of thinking and acting that is different from other people. The good news is that anyone can learn to think and act like an entrepreneur and reap the benefits. Following are seven distinct traits of entrepreneurs.

1.  Have Passion

Entrepreneurs tend to be highly passionate about their work. In truth, this passion is what often propels them to success. After all, passion is contagious. As an author, no one else is going to be as passionate about your book as you are. Don’t expect others to sell your book for you. As the author, you are the one with the belief in your message. Let your energy shine through when you talk with others.

2.  Try New Things

An open mind is required to try new things. Don’t stay set in your ways. Successful marketing requires that you adopt new strategies. Instead of just hearing or thinking about new great marketing ideas, try some out. Watch what other successful authors are doing and use what makes sense for your books.

3.  Willing to Take Risks

Little is gained without risk. Entrepreneurs have to be willing to take risks to move their business forward. As an author, both publishing and marketing your book involve risks. Sometimes you have to risk money for advertising and promotion with no guarantee that you will have a return on your money. Be willing to take risks, but be wise about the risks you take. Do your homework to minimize your losses.

4.  Network with Others

Business is all about relationships. Solid relationships are the pathway to success. After all, the number one reason people buy a book is because they are familiar with the author. The more you work on building relationships with readers, the wider your audience will be for your book. Building relationships with other authors can also help pave the way for more success. Collaboration is a powerful tool.

5.  Think Outside the Box

Entrepreneurs are creative problem solvers. They are able to apply unconventional approaches to overcome challenges. As an author, your challenge is to get your book noticed. This takes creative, out-of-the-box thinking. Being able to brainstorm creative techniques for your book promotion strategies is important.

6.  Ready for Roadblocks

Entrepreneurs understand that they will face problems and challenges. Being mentally prepared to deal with these setbacks is crucial for success. Life and business are not easy. As an author, you will run into roadblocks and become frustrated when your efforts don’t produce fruit. A mindset that is ready to overcome challenges will serve you well.

7.  Determination

Determination is all about the firmness of your purpose. Determined individuals don’t easily give up. They stick it out for the long haul. Entrepreneurs know they must do hard work to succeed. Determination will get you where brains and brawn cannot. So, be determined, be resolved to do what it takes to get your book and message to the people who need it.

I encourage you to incorporate these seven traits into your life and act like the entrepreneur you already are as an indie author. When you do, you will experience more success.

Related Posts:

Overcoming Roadblocks to Marketing
What Successful Authors Do
Three Lessons from a Successful Entrepreneur

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Three Lessons from a Successful Entrepreneur

I recently had a long conversation with a successful entrepreneur. Laura started a website-based business two-and-one-half years ago. Today, her website has grown in size and income to where she now hires people to help her run the business.

While Laura is not in the book publishing or marketing business, I found three lessons from our conversation that I believe any small business owner can learn from.

Lesson 1:  Don’t put all your eggs in one basket.

This successful website owner shared with me that she could not just rely on one method to bring the traffic she needs to keep her website successful. Instead, Laura has to approach her customers from many different angles to keep them hooked and returning to her site. She uses a combination of marketing techniques to promote her site including a daily email newsletter, affiliate and shared links with similar websites, and social media efforts.

Laura told me that recently one of her posts on Facebook somehow got reported as spam. Facebook flagged her account and, now, none of her posts can be forwarded by her fans to their friends, greatly limited her reach on Facebook. Laura stated this is just one of the reasons she cannot rely on just one method to reach people.

Lesson 2: Interesting content is king.

The reason Laura’s website is successful is because she provides interesting and useful content that her followers want each and every day. It’s not easy. It takes research and hard work on Laura’s part. However, by knowing what her target audience is looking for and providing them with that information is what has given Laura success.

Lesson 3: To grow, sometimes you have to give up some control.

Laura told me that the hardest part of success was giving up control of her business. She started the business as a one-woman show, but over time, she has had to hire people to help her out. Laura stated that these individuals don’t do things just the way she would, and, sometimes, that is hard to swallow. However, what has helped Laura the most is recognizing her own strengths and keeping these types of tasks for herself, while hiring people to do the things that are not in her strength skill set.

I love talking to successful small business owners. I thoroughly enjoyed my conversation with Laura. We spent quite a bit of time swapping social media techniques and tips and just encouraging each other. I hope that you found something useful from my conversation also.


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