Don’t Abandon Facebook

Instagram appears to be the hot new social media site. That site is growing by leaps and bounds. However, before you jump on the latest trend. Let me caution you:

Don’t abandon Facebook.

Yes, Facebook has received a bad rap lately. Yes, Facebook’s algorithms are frustrating and leaving many out in the cold. But, Facebook is still the largest social networking site.

A new survey from the Pew Research Center shows that just about one out of every four Facebook users think they have no control over what appears in their News Feed. The survey found that the older the user, the more likely it is that they have not taken steps to influence their News Feed with the tools that Facebook provides.

You can still be effective on Facebook. The best place to start is by educating your friends and followers about how they can have more control over their Facebook News Feed, especially in respect to seeing your posts.

You can show your followers how to prioritize who to see first to make posts from people or Pages appear at the top of their news feed. Facebook explains how:

To view your News Feed preferences:
  1. Click the down arrow in the top right corner of any Facebook page (example: your home page).
  2. Select News Feed Preferences.
To adjust your News Feed preferences:
  • Click Prioritize who to see first to make posts from people or Pages appear at the top of your News Feed.

Side note: While you adjusting your preferences for your own News Feed, make sure to prioritize posts from Christian Small Publishers Association’s Facebook Page so that you don’t miss any of our great post with useful information for you.

After you have encouraged your friends and followers to prioritize your posts, next follow these recommendations for posting on Facebook and other social media sites for maximum effectiveness.

Co-Schedule looked at the numbers from 10 different data-driven studies to find out the optimal number of times to post on each social media site. The company’s research found the following:

  • Facebook: 1 post per day
  • Instagram: 1-2 posts per day
  • Twitter: 15 Tweets per day
  • Pinterest: 11 Pins per day
  • LinkedIn: 1 post per day

Remember, you don’t have to post on every social media network. It is best to focus on two platforms and master these before spreading yourself too thin.

If you are already invested in Facebook, don’t abandon that platform. Instead, educate your followers on how they can see all your posts in their News Feed. Then, once a day, give them information that enriches their lives.

Related Posts:
Do You Know This Simple Facebook Trick?
How to Improve Your Social Media Success
7 Social Media Facts You Should Know

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Do You Know This Simple Facebook Trick?

Facebook is the most popular social networking site worldwide. With 2.1 billion active daily users, the site has been a great way for authors and publishers to connect with their audience. Sadly, that is changing.

Mark Zukerman, the founder of Facebook, has announced that he is changing Facebook’s algorithm to show more posts from family and friends in individual’s News Feeds, and to give preference to posts that get the most engagement (comments).

This is bad news for authors and publishers who have a Facebook Page (not a personal profile) for their fans to follow and engage with them on the social site. This change means that the already shrinking exposure for any given Facebook Page post will continue to shrink. Currently, less than 10% of the people who follow your Facebook page see any given information you post. This means that if you have 500 followers on Facebook, less than 50 of them will see anything you post.

Facebook has been decreasing the exposure for Facebook Pages for a couple years as they try to push you to spend money to get your information seen. You can pay to Boost a Post to all your followers and beyond, and you can pay to place ads on Facebook so more people are exposed to you and your books.

If you have put a lot of effort into building up your following on Facebook, this news can be very discouraging. After all, Facebook does provide a valuable avenue to connect with masses of people.

Don’t despair. I have a simple trick that you can use and you can get your followers to use so that you can stay in contact with them through Facebook. If you follow any Pages on Facebook, you can use this simple procedure to make sure you still see the information that these authors, musicians, and businesses post. You can also encourage your Facebook Page’s followers to implement this simple move so that they don’t miss any posts from you.

Here is the trick in three simple steps:

  1. Go to any Facebook Page you follow.
  2. Click on the down arrow next to “Following”.
  3. Then click “See First” under “In Your News Feed”.

Doing this ensures that anything this Facebook Page posts will show up in your News Feed. That way, you won’t miss anything from that Page.

If you follow Christian Small Publishers Association’s (CSPA) Facebook Page, I encourage you to enable the “See First” option so you don’t miss any of the great information we post there on a daily basis.

Just go to https://www.facebook.com/ChristianSmallPublishers and complete the three steps listed above. If you don’t yet follow CSPA on Facebook, I encourage you to do so and then enable the “See First” option.

This little Facebook trick can help you and all your fans stay abreast of all the great information your favorite Facebook Pages post.

Related Posts:
Is Social Media a Waste of Time?
How to Make Your Social Media Interactions More Fruitful
Evaluating Your Social Media Interactions

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