Instagram appears to be the hot new social media site. That site is growing by leaps and bounds. However, before you jump on the latest trend. Let me caution you:
Don’t abandon Facebook.
Yes, Facebook has received a bad rap lately. Yes, Facebook’s algorithms are frustrating and leaving many out in the cold. But, Facebook is still the largest social networking site.
A new survey from the Pew Research Center shows that just about one out of every four Facebook users think they have no control over what appears in their News Feed. The survey found that the older the user, the more likely it is that they have not taken steps to influence their News Feed with the tools that Facebook provides.
You can still be effective on Facebook. The best place to start is by educating your friends and followers about how they can have more control over their Facebook News Feed, especially in respect to seeing your posts.
You can show your followers how to prioritize who to see first to make posts from people or Pages appear at the top of their news feed. Facebook explains how:
- Click the down arrow in the top right corner of any Facebook page (example: your home page).
- Select News Feed Preferences.
- Click Prioritize who to see first to make posts from people or Pages appear at the top of your News Feed.
Side note: While you adjusting your preferences for your own News Feed, make sure to prioritize posts from Christian Small Publishers Association’s Facebook Page so that you don’t miss any of our great post with useful information for you.
After you have encouraged your friends and followers to prioritize your posts, next follow these recommendations for posting on Facebook and other social media sites for maximum effectiveness.
Co-Schedule looked at the numbers from 10 different data-driven studies to find out the optimal number of times to post on each social media site. The company’s research found the following:
- Facebook: 1 post per day
- Instagram: 1-2 posts per day
- Twitter: 15 Tweets per day
- Pinterest: 11 Pins per day
- LinkedIn: 1 post per day
Remember, you don’t have to post on every social media network. It is best to focus on two platforms and master these before spreading yourself too thin.
If you are already invested in Facebook, don’t abandon that platform. Instead, educate your followers on how they can see all your posts in their News Feed. Then, once a day, give them information that enriches their lives.
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