Don’t Abandon Facebook

Instagram appears to be the hot new social media site. That site is growing by leaps and bounds. However, before you jump on the latest trend. Let me caution you:

Don’t abandon Facebook.

Yes, Facebook has received a bad rap lately. Yes, Facebook’s algorithms are frustrating and leaving many out in the cold. But, Facebook is still the largest social networking site.

A new survey from the Pew Research Center shows that just about one out of every four Facebook users think they have no control over what appears in their News Feed. The survey found that the older the user, the more likely it is that they have not taken steps to influence their News Feed with the tools that Facebook provides.

You can still be effective on Facebook. The best place to start is by educating your friends and followers about how they can have more control over their Facebook News Feed, especially in respect to seeing your posts.

You can show your followers how to prioritize who to see first to make posts from people or Pages appear at the top of their news feed. Facebook explains how:

To view your News Feed preferences:
  1. Click the down arrow in the top right corner of any Facebook page (example: your home page).
  2. Select News Feed Preferences.
To adjust your News Feed preferences:
  • Click Prioritize who to see first to make posts from people or Pages appear at the top of your News Feed.

Side note: While you adjusting your preferences for your own News Feed, make sure to prioritize posts from Christian Small Publishers Association’s Facebook Page so that you don’t miss any of our great post with useful information for you.

After you have encouraged your friends and followers to prioritize your posts, next follow these recommendations for posting on Facebook and other social media sites for maximum effectiveness.

Co-Schedule looked at the numbers from 10 different data-driven studies to find out the optimal number of times to post on each social media site. The company’s research found the following:

  • Facebook: 1 post per day
  • Instagram: 1-2 posts per day
  • Twitter: 15 Tweets per day
  • Pinterest: 11 Pins per day
  • LinkedIn: 1 post per day

Remember, you don’t have to post on every social media network. It is best to focus on two platforms and master these before spreading yourself too thin.

If you are already invested in Facebook, don’t abandon that platform. Instead, educate your followers on how they can see all your posts in their News Feed. Then, once a day, give them information that enriches their lives.

Related Posts:
Do You Know This Simple Facebook Trick?
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Do You Know This Simple Facebook Trick?

Facebook is the most popular social networking site worldwide. With 2.1 billion active daily users, the site has been a great way for authors and publishers to connect with their audience. Sadly, that is changing.

Mark Zukerman, the founder of Facebook, has announced that he is changing Facebook’s algorithm to show more posts from family and friends in individual’s News Feeds, and to give preference to posts that get the most engagement (comments).

This is bad news for authors and publishers who have a Facebook Page (not a personal profile) for their fans to follow and engage with them on the social site. This change means that the already shrinking exposure for any given Facebook Page post will continue to shrink. Currently, less than 10% of the people who follow your Facebook page see any given information you post. This means that if you have 500 followers on Facebook, less than 50 of them will see anything you post.

Facebook has been decreasing the exposure for Facebook Pages for a couple years as they try to push you to spend money to get your information seen. You can pay to Boost a Post to all your followers and beyond, and you can pay to place ads on Facebook so more people are exposed to you and your books.

If you have put a lot of effort into building up your following on Facebook, this news can be very discouraging. After all, Facebook does provide a valuable avenue to connect with masses of people.

Don’t despair. I have a simple trick that you can use and you can get your followers to use so that you can stay in contact with them through Facebook. If you follow any Pages on Facebook, you can use this simple procedure to make sure you still see the information that these authors, musicians, and businesses post. You can also encourage your Facebook Page’s followers to implement this simple move so that they don’t miss any posts from you.

Here is the trick in three simple steps:

  1. Go to any Facebook Page you follow.
  2. Click on the down arrow next to “Following”.
  3. Then click “See First” under “In Your News Feed”.

Doing this ensures that anything this Facebook Page posts will show up in your News Feed. That way, you won’t miss anything from that Page.

If you follow Christian Small Publishers Association’s (CSPA) Facebook Page, I encourage you to enable the “See First” option so you don’t miss any of the great information we post there on a daily basis.

Just go to https://www.facebook.com/ChristianSmallPublishers and complete the three steps listed above. If you don’t yet follow CSPA on Facebook, I encourage you to do so and then enable the “See First” option.

This little Facebook trick can help you and all your fans stay abreast of all the great information your favorite Facebook Pages post.

Related Posts:
Is Social Media a Waste of Time?
How to Make Your Social Media Interactions More Fruitful
Evaluating Your Social Media Interactions

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Facebook’s Decreasing Effectiveness

Facebook is the king of social media. It is the number one social media website and the number two website (behind Google) for traffic in the United States. Since shortly after Facebook launched in February 2004, it has been a wonderful boon for small businesses (including authors and publishers) to connect with existing customers and reach potential new customers, all for free.

As Facebook has grown, so has the potential reach for those who hold Business Pages on the site. Studies have been done to discover the best times for businesses to post on their pages and how many times to post in a day in order to get the most Facebook user fans to interact and see the messages.

Then, in May of this year, Facebook became a publicly traded company. With this change, the nature of Facebook has begun to change. Publicly traded companies are concerned with one thing: How much money are we making?

Facebook now continually needs to make more and more money to satisfy their owners and keep the company’s stock value high. To do this, Facebook has implemented some changes.

The biggest change they have made is to change who sees a business’ posts. Initially, all posts made by a business page showed up in their fans’ news feeds. No more: Facebook introduced an algorithm called EdgeRank, which began to show business’ posts to only a percentage of fans. At the same time, they introduced “promoted posts,” which allowed businesses to pay to have their posts show up in all their fans’ news feeds. This move allowed Facebook to create one more way to increase their revenue.

To make even more revenue, Facebook has implemented this same EdgeRank system with personal profiles also. Then, earlier this month, they launched an experimental “promote” feature for individuals to make sure all their friends will see a given post.

Last month, Facebook announced a drastic change to their EdgeRank Algorithm. After this change, widespread complaints were made that Business Page Admins were seeing a significant decrease in their posts’ reach (how many fans it was showed to).

EdgeRank Checker, an independent service, surveyed their data to see if this complaint was true. They found that the average Facebook page they track was reaching about 26% of their fans with posts before the September change. After the September change, the same pages were only reaching 19.5% of their fans with any given post, a significant drop. Interestingly, before the September change, Facebook themselves said that the average Business Page post only reached about 16% of a page’s total audience. That would mean that since September, the average page only reaches about 10 to 12% of its audience.

What does this mean for you if you use Facebook to connect with your customers and find new ones? Don’t rely on Facebook alone. Make sure that you also have an engaging website and an email customer list. These you have control over.

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Don’t Get Comfortable

I am finding that technology takes a lot of time. It takes time to learn new things. That is what is happening with the websites I use on a regular basis; they keep changing forcing me to learn new things.

For example, Twitter has changed its layout three times in the past two years. WordPress (where I host this blog) has changed its layout twice recently. Many of these changes frustrate me. For instance, I keep having difficulty finding my Dashboard on WordPress’ new sign-in redesign.

Just when I get used to the way a website works, the people who run the website go and change everything. My only hope is that this constant learning will prevent me from having Alzheimer’s.

Facebook is another website that frequently changes things up. Just when I get used to the “new” way they are doing things, they go and change it again.

Facebook is making another new change to their Business Pages at the end of this month. Be prepared.

First, Facebook rolled out the new “Timeline” on all Personal Profiles. Now, they are applying these “Timelines” to Business Pages at the end of this month.

The negative: With this change, businesses can no longer have a default landing tab. In other words, those “Welcome” pages that were not the Business Page’s wall will no longer be available.

The positive: The new Business Page design on Facebook allows for a “header” photo on the page to show off your business. I like this better than the multiple tiny pictures currently listed across the top of Business pages. Another new feature with the new page design is that people will be able to message you directly via your Business page.

If you want to learn more about the new Facebook Business Page design that rolls out the end of this month, you can take a short online course prepared by Facebook at http://www.learnfacebookpages.com/.

Fortunately, Facebook is still free to use and a great way to connect with both customers and potential customers.

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Too Good to Be True?

I am frequently amazed at authors and publishers that do not take advantage of free venues to promote and market their books. Most of these opportunities take little time and provide additional exposure for a book.

One free channel for promoting books is Facebook. Facebook allows anyone to create a free business page on their website. Yet, many small publishers are not taking advantage of this free marketing opportunity.

If you fall into the camp of those who are not using Facebook, you may be thinking, “Facebook is over-rated. The hassle of creating and maintaining a Facebook page is greater than the return.”

Think again.

The average Facebook user becomes a fan of two pages every month. Facebook pages are popular and effective for reaching a crowd of people with your product and message.

Did you know that Facebook has a Facebook page? Yep. Facebook’s page has 44,142,917 fans.

YouTube uses Facebook to promote its website. Youtube has a Facebook page with 37,460,390 fans.

The second-largest and the third-largest online social networking sites use Facebook to promote their services. Both LinkedIn and MySpace have Facebook pages promoting their social media sites.

Sound crazy? It’s not. These companies recognize that Facebook is the number one social networking site and that using Facebook is an effective way to reach a large number of people without paying a lot of money. It’s not too good to be true; it’s just true.

How about you? Are you taking advantage of the powerful marketing opportunity that Facebook offers you for free?

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