Reading habits are changing. The time that people spend reading each day is decreasing with reading time spent in shorter spurts or in soundbites. Often, rather than sitting down and reading for the sake of reading, many people are reading in-between their many other activities.
BookNet Canada, a non-profit book industry research organization recently surveyed 750 Canadians about how they use their leisure time. Since BookNet Canada is interested in books and reading, the survey asked a number of questions about reading habits. Here are are a few interesting findings from the survey.
- Reading is the fifth most popular choice for leisure-time activity, after browsing the Internet, spending time with family, watching TV, and watching a movie.
- The use of smartphones to read ebooks rose 6% over last year’s survey, meaning that 20% of respondents read books on their smartphones.
- Word-of-mouth remains the most common way survey respondents learn about new books to read (50%). Interestingly, respondents were evenly split on finding new books through browsing online and brick-and-mortar stores (38%). While another 30 percent found new books via social media and 21 percent reported learning about new books to read through online communities like Goodreads.
- Finding books through e-reading apps is growing. Eleven percent of survey respondents reported that they discovered new books through these apps.
I believe this combination of reading in short spurts of time in-between activities and the rise of reading on smartphones has led to the growth of serialized fiction apps. If you write fiction, you can use these serialized fiction apps to grow your audience for your books.
Serialized fiction apps allow writers to write, share, and monetize bite-sized serial fiction stories. Most of these apps use a freemium model, where readers begin reading for free, but can then purchase installments of stories that they really enjoy, tipping, or an ad-based model for revenue earning.
One of the largest online sites and apps for sharing stories is Wattpad. With Wattpad, authors earn money from ads. Two newer serialized fiction apps that are open to all authors are Radish and Tapas.
As an author, you can take a story you have already written and break it down into bite-sized chunks for one or more of these apps, or you can write a serialized story specifically for the app. I think BookNet’s finding that 11 percent of survey respondents had discovered new books (and authors) on an e-reading app shows that putting your stories on these apps can indeed help you grow your audience.
Are you an author who has already put your writings on a serialized app? If so, I would love to hear which app you used and what your experience has been. You can share your experience with me in the comments section below.
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