Tweets Get Wider Exposure

Earlier this year, Twitter struck a deal with Google to make its 140-character Tweets searchable via the Google search engine. At this time, Google is stating that Tweets will only appear in mobile searches, not desktop searches.

gootweet

This is good news for Twitter users, especially for users who are promoting products or services on Twitter. Potentially, if someone searches a key word in your Tweet, the Tweet could show up in Google’s search engine with the benefit of broadening your exposure. At least that is what the experts are saying will happen.

My experience so far has been a little different. What I have seen is that Tweets are not showing up in search results unless I specifically search a person’s name or handle they are using on Twitter, if I search using a hashtag, or if I include Tweet in my search words.
Recently when I searched my name “Sarah Bolme” in Google on my desktop computer, my Twitter account was the third result. When I searched the same thing on my Smart phone, the very first result was not only my Twitter account but it included my most recent Tweet. Interestingly, my Google+ account did not show up in either search.

While the concept of Tweets showing up in search engine results sounds good and may eventually garner some folks more exposure, in my personal use of Google search engine thus far, I have not yet seen this benefit being played out. In truth, I am seeing very few Tweets in mobile search engine results.

I am curious if you have had the same or a different experience.

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Ogled by Google

Over the past decade, Google has digitized thousands of books with or without the copyright holders’ permission. This led to the Authors Guild, along with the American Publishers Association, suing Google. Out of this lawsuit came the Google Book Settlement, This settlement has not yet been approved by the courts.

Now Google has announced that they will begin selling ebooks this summer (either in June or July).

This raises a number of questions in my mind.

Google says that users will be able to purchase digital copies of books they discover through Google’s book search service. Isn’t this the very same database that features books involved in the lawsuit that has not yet been settled?

Google has also stated that they will assign ISBN numbers to their Google Edition ebooks. Does this mean that they will sell ebook versions of all the books in their database with or without the rights holders’ permission?

Since the Google Book Settlement has not yet been approved by the court, Google does not have to follow it. Does this mean that Google will start selling those books covered under the Google Book Settlement in ebook format without paying the rights holders?

In the Google Book Settlement (section 4.5.i), it states “Google shall pay to the Registry, on behalf of the Rights holders, the Standard Revenue Split for Purchases. The “Standard Revenue Split for Purchases,” paid by Google to Rights holders, through the Registry, is seventy percent (70%) of Net Purchase Revenues.”

The Books Right Registry has not yet been founded, since the Google Book Settlement has not yet been approved. The purpose of the Books Right Registry is to collect and disburse revenue from third party users of content (Google) to authors, publishers, and other rights holders. Since it does not exist, how can Google make payment to the Registry for ebooks it is selling, so that the Registry will pay the rights holder?

Google has also announced that third-party retailers can sell Google Edition ebooks. They say that when Google sells the e-book directly from their website, “publishers” will get 63 percent of the revenue and Google will keep the rest. When a third-party retailer sells the e-book, the “publisher” will get 45 percent, and the retailer will get “most of the remaining 55 percent.”

63 percent? 45 percent? What about the 70 percent written in the not-yet-approved Google Book Settlement?

I am so confused. If any of you have any information that would shed light on this subject, please share it with me and the other readers of this blog.


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What is Web 3.0?

I have been hearing a lot about Web 3.0 lately. I feel like I just got used to Web 2.0, the new interactive, social web. Now we are on to Web 3.0.

Just what is Web 3.0?

I found a video clip on YouTube of Eric Schmidt, CEO of Google, explaining Web 3.0. Here is a paraphrase of what he says.

Web 3.0 is a new wave of Internet activity. Rather than applications (think software) built on the existing system, applications will now be pieced together and be:

  • Relatively small
  • Have their data in the cloud
  • Able to run on any device – PC and Mobile platforms
  • Very fast
  • Very customizable
  • Distributed by viral means, they will not be purchased at a store

There you have it: the new Web 3.0.

But wait, what exactly did Eric Schmidt say? What does this mean? If you don’t speak the language of computer programming, don’t despair. I will attempt to translate for you.

Web 3.0 is a new evolution in both computer and Internet use. It is a migration from the old standard of programs and data being stored on your personal computer’s hard drive to everything happening on the Internet.

Need to type a document? You no longer have to go out and purchase a copy of Microsoft Word. You can now find a place on the web to create your document and store it.

Want to save pictures from your digital camera? Just upload them to the web on a site such as Flickr. You can view your stored pictures anytime. No need to have them on a hard drive on your personal computer. With your pictures on the web, you can view them from your smart phone, your iPad, or your laptop.

With Web 3.0 there will no longer be a need for hard drives and packaged software programs. The Internet will become your hard drive and have all the software you need to access to create and store information. Think about all the applications already available for the iPhone.

Web 3.0 will not nullify Web 2.0. The interactive, social piece of the Internet will remain. The change is everything will be done on the Internet. We will all be plugged in. Maybe The Matrix will actually become a reality or just maybe Jesus Christ will return first.


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What Google’s Super Bowl Ad Says about Marketing

Google is the top- ranked search engine on the Internet. Over 60 percent of all searches on the Internet are done using Google. I admit it. Google is my search engine of choice.

If Google is number one, why did they spend $3 million dollars for a 30 second ad during the Super Bowl?

I believe Google understands an important fundamental about marketing.

Marketing is a never-ending process for a successful business. The number one place Google maintains can easily slip to number two or three if they become complacent.

Consumers are fickle. In today’s world, consumers are bombarded by so many choices that sticking to one brand or one website is no longer a guarantee.

Consider Myspace. When social networking first became popular, Myspace was the top social networking website. All through 2007 and 2008, Myspace had more daily visitors than Facebook. In 2009, Facebook became the most popular social networking site and Myspace is now ranked a distant second behind Facebook.

Have you ever found yourself reminded of a product brand or website you used to use but somehow it just dropped off your radar? I have, and when I was reminded of the brand, the next time I wanted that product, I once again purchased the brand that had fallen off my radar.

Google understands this. They know they must stay vigilant and keep placing their name in front of consumers to maintain their number one place.

What can authors and publishers learn from Google?

It’s simple. Market, market, market, market and never stop marketing as long as you want to sell books. Keeping your book in front of buyers is essential for making sales.

If you have not seen Google’s Super Bowl ad, watch it now.


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