Write Up, Speak Up, and Change the World

Today is World Book Day in the UK and Ireland. World Book Day is a celebration of books and reading.

The slogan for World Book Day is: Reading is Power. Read up, Speak up, and Change the World.

Reading is power. Many, many lives have been changed through reading a good book. Some readers have received hope or inspiration to get them through a tough time. Others have received eternal hope through the Gospel message found in a book.

Reading is power, but writing is also power. Reading cannot be power without having life-changing words to read. Authors, take heart. Your writing is important and powerful.

The world needs Christian authors writing and publishing books that point people to God. As Romans 10 says:

How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them? And how can anyone preach unless they are sent? As it is written: “How beautiful are the feet of those who bring good news!”

I believe the same is true for the written word. Beautiful are the hands of those who write good news!

But all your writing and publishing will amount to nothing, if your books don’t get into the hands of people. People have to read your books to be impacted by your words.

Your Guide to Marketing Christian Books

If you are struggling with promoting your Christian books, help is here. The Fourth Edition of my award-winning book, Your Guide to Marketing Christian Books, is now available for purchase.

This book provides authors and publishers the advice and resources you need to effectively promote your Christian books. I recently received the following message from a reader:

“I’ve read your book. It’s fantastic!  I’m definitely going to use it as my guide for marketing!”

The hardest part is not writing or publishing a book. The toughest part is marketing the book—getting the word out to let people know how your book meets a need in  their life. Marketing involves speaking up in numerous ways.

The slogan for World Book Day in part says, Read up, Speak up, and Change the World. Authors, our slogan can be similar. Let’s make it:

Write up, Speak up, and Change the World

If you would like a copy of the Fourth Edition of Your Guide to Marketing Christian Books, the price for the print book is just $24.99. You can order your copy today direct from the publisher or from Amazon.

Related Posts:
Marketing Is a Mindset
The Power of Testimonials
The Influential Power of Books

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Waylaid Plans

I don’t usually make New Year’s resolutions. Rather, whenever I see I need to improve or change something, I try to make a resolution right then and there to do something about it.

Just like New Year’s resolutions, my moment-by-moment resolutions can begin great and then fall by the wayside. Last fall, I decided I needed to compost my kitchen scraps. I started a compost area in my garden and for a few days took scraps out to it. Then the weather turned sour and it began to rain. There went my resolution. My resolve was not strong enough to include walking outside in the rain to dump the kitchen scraps.

Recently, I decided to try again. This time, I implemented a better plan. I put a bucket under the kitchen sink to empty kitchen scraps into. Now, I only take the scraps outside on nice days.

Our marketing efforts can be like New Year’s resolutions. We set up a marketing plan at the launch of each new book. Then, even with the best intentions, we often get sidetracked with all the other important things a small publisher wearing many hats must do.

From time to time, we need to resolve again to get back to marketing.

My resolution to make Your Guide to Marketing Books in the Christian Marketplace available as an ebook keeps getting waylaid. It seems that each time I decide to concentrate on that goal, I run into some small obstacle and the project gets waylaid.

Whenever I run across a statistic on the increase in ebook sales, I am reminded that I need to get back to that project. Here is one ebook statistic I came across recently:

  • In 2010, the global ebook market grew by more than 200 percent. More than 90 million ebooks were purchased during that year. The value of the sales equates to more than $900 million and has been largely attributed to growth in the United States, which represented more than 80 percent of global book revenues.

This statistic spurred me to get back to my waylaid plan and put my book up as a PDF ebook on the book’s website. So, if you have been waiting for Your Guide to Marketing Books in the Christian Marketplace to become an ebook before you purchase it. You can now do so at www.marketingchristianbooks.com.

I am also making progress on placing it on other ebook sites for sale as in ePub and Kindle format. Hopefully, my resolution to make it happen won’t get waylaid again.

How about you? What piece of your marketing plan has been waylaid? Resolve today to get back to it. You won’t regret it.