By 2020, Millennials will account for 30% of retail sales in the United States. Studies show that Millennials read books. In fact, 88% of Millennials read a book in the past year, and they are twice as likely to read a print book over an ebook.
As a publisher or author, knowing how to market to Millennials is becoming increasingly important as they begin to take up a larger share of purchasing power. The infographic below can help you learn more about the Millennial mindset and how to effectively market your books to this group of consumers.
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