Do You Want to Sell More Books?

Do you want to sell more books?

1,416,384

This is the number of print books that were self-published in 2018.

91.5%

This is the percentage of those self-published print books that were published through Amazon’s KDP.

Amazon is huge. It is a dominant factor in the book-selling industry. However, it is not the only place books are sold. Currently, the breakdown of print books purchased online versus in physical stores is:

  • 34% of print books purchased in stores.
  • 66% of print books purchased online.

Amazon is not the only book seller in town (or state, or country, or world). If you are an independent author who has published through KDP, you are probably missing out on sales. In fact, you may only be selling half as many books as you could be selling.

The major publishers—those companies whose business is to sell books for profit—do not get all their sales from Amazon. In fact, here the breakdown for where major publishers sell their print books is:

  • 50% Amazon
  • 25% Libraries and specialty accounts
  • 17% Barnes & Noble
  • 8% Independent bookstores

Sales Breakdown

Only half of all print book sales for major publishers comes from Amazon. So, if you are only selling your books on Amazon, you are missing out on sales.

If you want to sell more books, here are some suggestions:

1.  Sell your book through multiple channels.

Not everyone shops on Amazon. If half of the major publishers print book sales come from other channels (both online and physical), then you are missing out on sales by exclusively selling your book through Amazon.

2.  Think outside the box.

One-fourth of the major publishers print book sales comes from library and specialty accounts. While you may have some difficulty getting libraries to pick up your book as an independent author, thinks about specialty stores. There are thousands upon thousands of gift stores in the United States. What type of gift, museum, or novelty shop might your book be a good fit for? Pursue these type of stores (both online and physical) for selling your book.

3.  Do more in-person events.

People buy books from authors they know, like, and trust. The quickest way to get people to know, then like and trust you is to do an in-person event. This could be a book signing, an author reading, a seminar, or other speaking engagement. These types of events allow you to sell your books during or after the event, increasing your sales.

4.  Pursue media coverage.

The number one reason people buy a book is because they are familiar with the author. People cannot become familiar with you unless they have exposure to you. One great way to expose yourself to people is through an interview on a radio or podcast show.

If you don’t know where to begin, I suggest that you join Christian Indie Publishing Association (CIPA) and download our list of over 80 radio and podcast outlets interviewing authors. The list is a steal of a deal and worth more than the Association’s annual dues.

If you need help in knowing how best to approach radio and podcast hosts to request an interview, Christian Indie Publishing Association (CIPA) can also help with that. After you become a Member, you can download our Reference Guides on Media Pitches and Media Interviews to learn what to do to be a successful media guest.

Related Posts:
What Influences Book Purchasing Decisions?
Do You Suffer from Fear of Public Speaking?
Don’t Make These Rookie Mistakes

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Photo courtesy of Goumbik.

Social Proof Can Help You Sell More Books

Smart authors know that social proof is an important marketing tactic that eases the minds of worried customers.

Social proof is defined as the influence that the actions and attitudes of the people around us (either in real life or online) have on our own behavior.

There are basically five types of social proof:

  1. Expert: When an industry expert or well-known personality recommends your product or services.
  2. Celebrity: When a celebrity people like endorses a product or service.
  3. User: When current users of the product or service praise it.
  4. Crowd: When a large crowd of people are using a product or service as shown through social media or events.
  5. Certification: When a person or product is given a stamp of approval by an authority in the industry, such as winning a book award or obtaining a seal of approval.

Social proof is extremely important when selling books. As humans, we want to know that what we are getting ourselves into will be worthwhile—especially when it comes to buying a product or a service. Buyers want to know what others are saying about the product or service.

Even wise King Solomon understood this concept when he wrote “Let another praise you, and not your own mouth; someone else, and not your own lips” (Proverbs 27:2)

The two easiest types of social proof for authors to secure are expert and user. You gain expert social proof by obtaining endorsements. You gain user social proof through reader reviews.

Sadly, few independent authors take the time to secure expert social proof (endorsements). A recent quick survey of books submitted for the Christian Indie Awards showed that only about one-third (one out of every three books submitted) featured any type of endorsement or review on the book’s cover (front or back) or in the front pages of the book.

If you are not securing endorsements, you are losing out on a very important social proof that will help you sell your book.

It’s never too late to secure endorsements. With today’s print-on-demand technology, you can still get endorsements after you have published your book and then adjust your book cover to feature these endorsements.

If you are unsure about how to go about securing endorsements, Christian Small Publishers Association (CSPA) provides our Members help. Members can watch the on-demand seminar Endorsements Help You Sell More Books to learn how to obtain endorsements. The webinar includes a sample template letter to use when requesting an endorsement.

The on-demand seminar is also available to authors who are not Members of CSPA. You can pay a fee to watch it at https://mcbuniversity.selz.com.

Related Posts:
Endorsements: How Many Is Too Many?
Are You In a Rush?
Are You Asking?

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