Are You Practicing These Habits of Success?

I have always been a little intrigued by Ecclesiastes 9:11. In this verse, wise King Solomon says:

I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill; but time and chance happen to them all.

“Time and chance happen to them all.” It seems to me that this verse suggests that we have some ability to determine the course of our lives. What we do with the time and chance that is given to us is important.

 

Daily habits determine where we end up. What we do day after day create the life we live. The same is true for our books. What you do day after day to write, publish, market and promote your books determines not only the quality of your books, but the reach they have and the influence they exert in other people’s lives.

Tom Corley conducted a 5-year study on the daily habits of wealthy people and poor people. He writes about what he learned on his website Rich Habits. Here are a few of the important habits Tom found in his study.

  • 80% of wealthy are focused on accomplishing some single goal. Only 12% of the poor do this.
  • 81% of wealthy maintain a to-do list vs. 19% of poor.
  • 67% of wealthy write down their goals vs. 17% of poor.
  • 88% of wealthy read 30 minutes or more each day for education or career reasons vs. 2% of poor.
  • 63% of wealthy listen to audio books during commute to work vs. 5% of poor people.
  • 79% of wealthy network five hours or more each month vs. 16% of poor.
  • 84% of wealthy believe good habits create opportunity luck vs. 4% of poor.
  • 86% of wealthy believe in lifelong educational self-improvement vs. 5% of poor.
  • 86% of wealthy love to read vs. 26% of poor.

I believe rather than think of this as wealthy versus poor, we can look at these as habits of successful people.

Do you want to have more success with your books? I suggest you carefully consider this list. Which ones are you practicing on a daily basis? Which ones do you need to start doing to move you in the direction you want to go? Then make the necessary changes.

Related Posts:
What Successful Authors Do
The Iceberg of Success
Do You Have This Habit?

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Photo courtesy of Estée Janssens.

I Don’t Know Anything About Publishing

“I don’t know anything about publishing.” The gentleman standing before me started with this sentence. Then he went on to state, “…but I published a book on CreateSpace.” He reached into his brief bag and brought out a book. Next, he asked, “What can Christian Small Publishers Association (CSPA) do for me?”

I explained that one of the things CSPA does is help authors like him learn about publishing. That we have on-demand seminars that teach indie authors how to publish an industry-standard book and we offer a Checklist for Publishing a Professional-Looking Book as a resource for our members.

“What would you suggest I change on my book?” The author asked next. I gently pointed out the following to him.

  1. His book title needs to be able to be easily read from six to 10 feet away and also in a small thumbnail sketch. I noted that I had difficulty reading his book title two to three feet away due to the fancy font he used and that I definitely could not read it six feet away.
  2. I suggested that his interior was not laid out to industry standards. His margins ran too close to the edges and his font-size and layout made the book look like it was for a middle-grade reader, not an adult.

The author insisted that he did not want to change the font he chose for his title—that he liked it. He stated that he liked the interior layout because he had envisioned such a layout for a larger landscape book (however, this book was a traditional smaller portrait paperback). He kept insisting that he liked what he had done.

I suggested that if he had just published the book for himself and his family, that liking what he had chosen was perfectly acceptable and sufficient. However, if he wanted to sell this book beyond his small circle, as he had indicated to me, then he needed to make the book industry standard.

I explained to him that readers know what a book is “supposed” to look like. When a book does not look like what they expect, they will often pass it up. In publishing, looking different or out of place does not sell books. What sells books is compelling covers and prose.

Next, the author asked me what I would do to help get more attention for his book on Amazon. I suggested the following.

  1. Make sure that his Amazon author page was complete. To have a good author photo, a bio, and links to his websites on his Amazon author page.
  2. Use great keywords to help people discover his book. I explained that his book was an Advent devotional, yet he did not use Advent anywhere in the title or subtitle. As a result, he is missing out on people searching for Advent books. I pointed out to this gentleman that this was the type of information CSPA regularly provides to our members in our monthly newsletter.

The author told me that he did not want to change his title or subtitle, that he liked it. I told him that he did not have to take any of my suggestions. I reminded him that he had asked my advice after telling me he did not know anything about publishing.

Advice is just that—advice. I give it. You don’t have to take it. It’s your book, your life, your goals and dreams. But, let me offer one last piece of advice.

If you want to sell books, you can’t be too tied to your first idea. Let your idea germinate and grow. Let others water it and help nurture it to maturity so that your end product is something that is beautiful and excellent and actively fulfills the purpose for which God birthed it in your heart.

Related Posts:
Is Your Book Cover Too Cluttered?
First Impressions Matter
Sales Text that Sells

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Overcoming Roadblocks to Marketing

The numbers vary, but they are usually small. The average nonfiction book sells around 250 copies per year and around 2,000 copies over its lifetime. The vast majority of indie published books sell far fewer than 200 copies over their lifetime with one large self-publishing house sales averaging 41 copies per title published.

Why the poor sales? I believe there are three main reasons:

1. A glut of books.
No other industry introduces as many new products every year as the book industry. Each year in the United States alone over 750,000 new titles are introduced.

2. Poor quality.
Sadly, many indie published books are inferior in quality—either in writing or design. This hurts sales.

3. Lack of marketing.
Many indie and self-published authors are focused on getting their book to print. Marketing is an afterthought and an activity that many authors despise and don’t understand.

For those indie authors serious about marketing, a number of roadblocks make success difficult. Following are the two biggest obstacles that indie authors face in marketing a book.

1. Scarcity of funds.

Few indie authors have deep pockets. Many sink most of their available money into creating their book through paying for editing and cover design. Few funds then remain to put into marketing.

Enter creative marketing. It is possible to substitute time for dollars in creating a good marketing campaign. There are many no- to low-cost strategies for marketing a book. I outline many in my book Your Guide to Marketing Books in the Christian Marketplace. Following are two strategies to get you started:

  • Get influencers to talk about your book. Find bloggers to review your book, interview you or host a guest post by you. Seek out interview opportunities on podcasts and internet radio shows that speak to your target audience.
  • Build an email list by offering quality material in exchange for people’s email addresses. An email list is a great marketing tool. It offers a great way to garner sales by offering coupons, discounts, and specials to your subscribers.

2. Stretched too thin.

While you can substitute time for money in creating an effective marketing plan, most indie and self-published authors simply don’t have much time because they are already stretched too thin. Most already have full-time jobs and families, not to mention church responsibilities. In addition, as an indie author, all the tasks involved in bringing a book to production and marketing fall on you. Most authors simply don’t have much time to invest in marketing.

Enter time management. Just as you must decide to dedicate time to writing to be able to actually pen a book, you must also dedicate time to marketing to effectively promote your book. Either set aside a specified amount of time each day that you are going to dedicate to marketing tasks or determine to do a certain number of marketing tasks each day. Unless you make it a priority, it won’t happen.

Every author faces roadblocks. Your challenge is not to let these obstacles detour you, but to rise above and persevere. Then you will continually move toward your goal of selling your books.

Related Posts:
Are You Thinking Like an Entrepreneur?
Are You Running with This?
Five Tips for Staying Focused

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Are You In a Rush?

I remember being 37 weeks pregnant and eager to give birth. Tired and big as a whale, I just wanted the baby out of my body. Yet, my baby just refused to be rushed.

One of the fun things I do at writers conferences is provide consultations to attendees. At a recent conference, I was consulting with a pair of authors who were bent on having their indie published book available for sale within four short weeks.

The pair had just finished a final run-through of the manuscript. The interior of the book was not yet laid out, nor did they have a final cover copy.

“What’s the rush?” I asked them. The response was that they had already sent out press releases announcing that the book would be coming out.

 

I then asked the authors if they had had any responses from their press release. The response was “No.”

I told them that if they did not have any responses from the press release, they could just move forward as if they had never sent it out. This way, they could have more time to make sure their manuscript and cover were in top shape, and they could develop a book launch plan—which they had not yet done (other than send out press releases).

One of the authors remained adamant. “We can’t change the on-sale date (also known as the book release date), the press releases have gone out.”

I tried to gently explain to this author that if they had received no response from their initial press release blast, that it was highly unlikely that anyone would notice that they changed their on-sale date. I educated these authors that, due to the number of press releases that media personnel are inundated with, it often takes more than one contact for them to notice a press release. I attempted to educate the pair on the Rule of Seven (which I have previously written about on this blog).

Rarely is there a reason to “rush” a book to press. Take your time. The following elements should be firmly in place before you choose the date your book will release.

  • Your manuscript has been edited, proofread, and professionally laid out.
  • A beautiful cover design has been selected.
  • Beta readers have reviewed the book.
  • You have a website and a social media presence for the author/book.
  • Endorsements for the book have been secured.
  • You have a comprehensive marketing plan in place.
  • You have built and are continuing to build anticipation for the release of the book.

I know that your book is your baby. As you near the end, your desire to have the finished product increases. However, just like a baby in the womb, your book needs to complete its gestation period so that the final product is ready to thrive outside the incubation vessel.

Don’t let your eagerness to see your book in print or your excitement about your book’s impending publication run ahead of your preparedness.

Remember: “If you fail to prepare, you prepare to fail.” Don’t rush, take your time. Your book will be better for it.

Related Posts:
Does Your Book Stand Out?
Is Your Book Cover Too Cluttered?
How Effective Are Your Press Releases?

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Photo courtesy of Jean Wimmerlin.

Conferences Are Worth It!

Why invest time and money to attend a writers conference when you can just watch a webinar online? After all, many online webinars are free, or at least cheaper than the cost to attend a conference.

I believe that there is great value in attending live events. Here are three reasons why attending a writers conferences provides greater benefit than reading a book, watching a webinar, or engaging on a forum.

1. The Live Experience

There’s nothing like being in the same room with other authors. Being with others of the same ilk in a room learning together heightens your senses. Learning in a live setting with others deepens the experience and makes it more meaningful.

2. Interaction with Experts

Writers conferences give you a great chance to not only learn from experts, but to interact with them one-on-one. Many conferences allow attendees to sign up for one-on-one consultations with the instructors so that you can glean from their expertise in the area that you need the most direction. Writers conferences truly give you the best return on your dollar in terms of training and consultation from experts. In addition, the passion and energy conference presenters exhibit are catching.

3. Networking

Due to the nature of writing, being an author can be isolating. Writers conferences are a great place to meet other authors. The networking opportunities are limitless. You can find others writing in the same genre who will be willing to support you, write you an endorsement or a review, or collaborate with you on a joint marketing venture. In addition, you will be amazed at what you learn just from talking with other authors.

In a nutshell, writers conferences offer you information, encouragement and support for your journey. I guarantee that if you attend a writers conference you will come away with a renewed vision and passion for your work—like this Christian writers conference attendee:

“I want to begin by thanking you for teaching such a wonderful and enlightening class at the Christian Writer’s Conference. I was blessed immensely with all that you shared, and it was an answer to prayer. I had intended to attend another continuing session when the Lord prompted me to attend yours instead. I’m so glad He did! It was precisely what I was praying for and needing. I can honestly say that because of your class, I was able to return home with everything I had wished to glean.” ~Erin

Writers conferences are not just for aspiring authors. Many Christian writers conferences often have more attendees that are already published authors than those who are not. After all, you can always learn new skills and strategies to improve your craft.

If you live in or near the Carolinas, I invite you to join me at the Carolina Christian Writers Conference in Spartanburg, South Carolina, on March 9th and 10th. I will be teaching two workshops. You can learn more about the conference at https://www.fbs.org/christian-writers-conference-2018.

Related Posts:
Four Truths Every Author Should Know
What Are You Learning?
5 New Years Resolutions for Every Author

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