Thriving in a Changing Industry

This year will be the fifth year for Christian Small Publishers Association (CSPA) to host a seminar for publishers (and anyone interested in becoming a publisher, including self-published authors) at the International Christian Retail Show (ICRS).

CSPA is pleased to announce that we will host our annual Publishers’ Institute at ICRS this summer in Orlando, Florida. The theme of this year’s Publishers’ Institute is “Thriving in a Changing Industry.” We have an exciting lineup of speakers for the seminar.

Is the World Flat? Trends in eBooks and Digital Publishing
John McClure, Publisher, Signalman Publishing

After spending his time as an active duty Navy officer and then later as an IT manager for a large hotel chain, John McClure discovered e-readers, and specifically the Amazon Kindle shortly after its debut. He researched the process for formatting books to meet the Kindle specs and publishing in the Kindle Store and felt called to engage this as a business. Thus in June, 2008, Signalman Publishing was founded. Today, Signalman has published 60 titles for the ebook market with 33 of those titles also available in paperback.

Selling and Distributing Your Book to Retail… How Does it Work?
Dave Sheets, Vice President of Sales, Snowfall Press

David Sheets is a book industry veteran with experience with some of the top publishers and distributors in the Christian book industry. David has worked with Tyndale House Publishers during the heyday of the New Living Translation (NLT) and the Left Behind series; and Multnomah Publishers during the mega-selling time of The Prayer of Jabel. In addition, David led the sales and marketing teams at STL Distribution as Sr. Vice President. In 2008, David was named as one of Christian Retailing Magazine’s ‘Top 40 under 40.’ Most recently, David joined Snowfall Press, a rapid growth, short run print solutions company. Snowfall works with authors, publishers, ministries and businesses to produce high quality, short book runs with unique retail and direct-to-consumer distribution options.

The Ten Essential Elements of Successful Book Promotion
Sarah Bolme, Director, CSPA

Sarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.

Publishers’ Institute will be held on Sunday, July 15, from 1:00 to 3:30 p.m. at the Orange County Convention Center in Room 303A, during The International Christian Retail Show (ICRS) in Orlando, Florida. The cost is just $20. You can register in advance on CSPA’s website by just clicking here. Registration will also be taken at the door of the event.

I hope to see you there!