New Record: One Million Self-Published Books

Over one million books (both print and ebooks) were self-published in the United States in 2017! This is an increase of 28% from 2016, where 879,587 books were self-published.

These figures come from Bowker, the agency that issues ISBN numbers. Each year, the agency releases a report showing how many ISBNs were assigned to each self-publishing platform or company. Since 2012, CreateSpace has led the pack. Bowker’s report reveals that in 2017, the number of ISBNs assigned to CreateSpace grew 50% from 500,000 in 2016 to 750,000 in 2017.

one million self publishing books

Did you catch that? Independent authors published three-quarters of a million books via CreateSpace last year!

This means that the competition for eyeballs for your books keeps growing. Remember, the reading rate has held steady since about 2012 while the number of self-published books has grown by an average of 21% each year.

Unlike the number of books published, the reading population has not grown 156% since 2012. This means more and more books are competing for reader’s attention—yours included.

It is no longer enough to just publish a book. In today’s book publishing and reading climate, you must be more than an author. You have to become a marketer to effectively sell your book.

Don’t expect someone to do the work for you. There are numerous people and companies out there willing to take a large amount of money from you with the promise of promoting your book. Sadly, most of these services render little result.

If you are an independent author, then I encourage you to embrace the idea that you are not just an author, but you must also be a marketer. It’s really not that difficult. A little education goes a long way.

Christian Small Publishers Association (CSPA) exists for just that reason—to provide information and tools for success in publishing to small publishers and independent authors. CSPA has numerous educational tools, as well as affordable cooperative marketing programs, to give you the information you need to market your books effectively.

For just $90 for a year-long membership with CSPA, you will have access to numerous on-demand seminars and a monthly newsletter all packed with marketing information. CSPA Members also have access to a Book Launch Marketing Checklist and a List of Radio and Podcast Media interviewing authors.

You can become a Member today and receive Membership through December 2019 on CSPA’s website. Once you join, you will have access to the numerous educational videos, reference guides, and checklist to help you become a better marketer to find more eyeballs for your books.

Related Posts:
Your Book: A Needle in a Haystack
Making Smart Use of Your Marketing Dollars
Does Your Book Have a Firm Foundation?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Laura Kapfer.

Independent Publishing Continues to Grow

Bowker, the agency that is responsible for distributing ISBN numbers, recently released their report “Self-Publishing in the United States 2010-2015”. The report looks at the amount of ISBN numbers that Bowker assigned and distributed to self-publishing entities, including small publishers.

According to the report, Bowker shows that 727,125 ISBN numbers were assigned to self-published titles in 2015. That is three-quarter of a million self-published titles! Bowker reports that ISBN registrations made by self-publishers have grown more than 375 percent since 2010, climbing from 152,978 then to the 2015 figure of 727,125.

bowker-graph

However, a recent article by Publishing Perspectives cautions that this 727,125 ISBNs assigned in 2015 number should not be taken at face value. The reason for this is that many books tout two ISBN numbers—one for the print version and one for the ebook version. Therefore, the actual number of self-published titles may be a smaller figure.
I agree, that actual number of self-published books may be lower than the stated 727,125. However, I don’t think it is much lower because Bowker states that 573,965 ISBNs were assigned to self-published print books.

According to the report, Createspace alone assigned 423,718 ISBN numbers to print books. That is astounding! Createspace alone published almost half a million books in 2015. Createspace is growing by leaps and bounds. In 2014, Createspace assigned 292,167 ISBN numbers to print books—that is a 45% increase in books published via Createspace in one year.

I began to wonder whether all of Createspace’s business was growth for self-publishing—or, were more authors choosing to use Createspace over the traditional self-publishing houses like Xulon, Westbow, Lulu, and Xlibris. So, I checked the numbers just for print books.

Bowker assigned 573,965 ISBNs for print books to self-publishing entities in 2015. This was an increase of 146,755 over the number they assigned in 2014 for print books, which was 427,210. Hence, Createspace’s increase of 131,551 additional print books produced from 2014 to 2015 was indeed part of self-publishing’s growth.

Clearly, Createspace is far and away the number one producer of self-published titles. This clearly speaks to the power of free entry. After all, to produce a book via Createspace requires no upfront fees, making it feasible for just about anyone to publish a book via Createspace.

If you have independently published via Createspace or another route, the continued increase in self-published books is good news and bad news.

The good news is that self-publishing has become an acceptable way to produce a book. As self-publishing grows, the quality of books produced in this manner grows. It is becoming more difficult to distinguish self-published books from those published by traditional publishing houses. The number of independent authors now showing up on prominent bestseller lists indicates that readers are embracing author-published titles.

The bad news is that the competition gets tougher as more books are published and fight for readers’ attention. Stiffer competition makes it harder for your book to stand out from the pack. As an independently published author, you must take marketing seriously if you want to sell books.

Related Posts:
Publishing is Big Business
The Changing Publishing Landscape
No Longer Marginalized

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.