First Amazon launched the Kindle Direct Publishing platform, and then Barnes & Noble launched PubIt! for the Nook. After that, Smashwords took the scene by storm followed by BookBaby. Not to be left out, Apple launched its iBooks Author program, and now, Author Solutions, Inc., has launched BookTango.
Each of these ebook publishing and distribution programs allows authors and publishers to upload and distribute ebooks very cost effectively. Anyone can create, edit, format, publish, promote, and distribute an ebook via these ebook publishing platforms.
BookTango, being the newest player on the field, is trying to grab as many authors as they can during their roll-out phase in order to cement their position amongst their competition. To that end, BookTango is offering the maximum possible royalties from ebook sales for those authors who use BookTango to publish an ebook before July 4, 2012.
BookTango’s current offer means that authors can publish an ebook for free and keep the entire sales price for their ebook (after ebook retailers take their standard fee). In other words, BookTango is not going to take a percentage from sales of books published between now and July 4, 2012, for themselves.
This is a great offer. It is also a great marketing strategy.
So many self-published authors and publishers I talk to hate to give away free books. They talk about how much these books cost them and how they feel they are throwing the money away while other people are benefiting from their handouts.
Remember, it takes money to make money. Companies pay to promote their products. Authors and publishers are not exempt. Author Solutions is paying to offer this program. Nothing is free. BookTango will not receive any monetary remuneration from any ebook published using their service for the next two months.
How much money have you been spending to promote and sell your books lately?