Sell More eBooks with Walmart

Did you know that Walmart is the third largest online shopping destination? According to Business Insider, only Amazon.com and Ebay.com have more online customer traffic than Walmart.

Some sources claim that Walmart is the second largest bookseller in the United States. To compete with Amazon, Walmart has teamed up with Rakuten Kobo to sell Kobo e-readers and ebooks. Walmart’s new service, Walmart eBooks by Rakuten Kobo, launched late last month.

According to Walmart’s website, the new Walmart eBooks brings customers:

  • Kobo’s library of more than six million titles – from New York Times best sellers to a wide variety of indie titles and children’s books.
  • A new monthly audiobook subscription – Customers will be able to subscribe to the audiobook service for $9.99 per month, which includes one audiobook per month.
  • The ability to purchase digital book cards in 3,500 Walmart stores
  • Access to Kobo’s eReaders online and in-store – Customers can choose from a variety of Kobo eReaders on Walmart.com. In 1,000 stores the Kobo Aura will be for sale.

All Walmart eBooks are accessible through co-branded (Walmart and Kobo) iOS and Android apps and on Kobo eReaders. Interestingly, Walmart.com receives more mobile traffic than Amazon.com; 64% of Walmart.com’s traffic is from mobile devices, while only 58% of Amazon’s traffic is mobile.

To mark the launch of the ebook partnership site, Walmart eBooks is offering first-time customers $10 off their first ebook or audiobook purchase. And consumers who sign up for the audiobook subscription will get their first 30 days for free.

What does this mean for you?

If your ebooks (and audiobooks) are not available for sale on Kobo, you will lose out on potential sales. Every author should make sure that his or her books are listed for sales on Kobo. This will ensure that your books are also listed for sale on Walmart eBooks.

There are a number of options for placing your ebooks on Kobo. Here are three:

  1. Self-publish your ebook directly to Kobo via their publishing platform (think KDP for Kobo).
  2. Upload your ebook to Smashwords and list it in their expanded catalog.
  3. Publish your ebook through Draft2Digital and use their ebook distribution service.

Don’t miss out on sales. Make sure that your ebook is available through Kobo so that it is available for sale on the new Walmart eBooks.

Related Posts:
Best Practices for Selling eBooks
What You Need to Know About Selling eBooks
Amazon King of Book Sales

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Kobo’s New Book Report

Kobo is one of the world’s fastest-growing e-reading services. The company’s online bookstore offers more than 4.2 million ebooks and magazines to millions of customers in 190 countries. Recently, this company released an inaugural report revealing e-reading trends in 2014. around the world Currently, the ebook market makes about $14.5 billion in sales globally and is expected to reach more than $22 billion by 2017. Following are a few of the findings from the Canadian-based Kobo Book Report:

  • Self-improvement books, including cookbooks, health, and self-help books, are more popular during the month of January than at any other time of year. More self-improvement books and books overall were downloaded in January than any other month.
  • While Sunday would seem the most popular day of the week to finish a book in Canada and around the world, it’s interesting to note that in 2014, 70% of books were actually completed during the week – Monday to Friday.
  • Children’s titles, available at the Kobo Kids’ Store offering 100,000 titles, made up more than 7% of Kobo’s overall 2014 book sales.

In the United States, sales of eBooks represent between a quarter and a third of the consumer book market. According to a recent survey by Nielsen Books, ebook sales made up 23% of unit sales for the first six months of 2014, while hardcover’s accounted for 25% and paperbacks 42%. While the overall ebook market continues to grow, the years of double-digit sales growth for ebooks seems to be over—at least for the United States and Canada. Some experts still believe that exponential ebook sales can still be expected in countries around the world, especially Asia. eBooks allow authors and publishers to reach readers around the world without having to ship print books or find foreign publishers to print the books.

If you are producing and selling ebooks, make sure that your ebooks are available worldwide on a variety of platforms. One study in 2014 showed that Kobo and Amazon were tied for International ebook sales reach. So, if you are interested in making sure your ebooks have a wide-reach globally, don’t just depend on Amazon.

Bookmark and Share