Research shows that reading aloud to a child is the single most important thing a parent can do to prepare a child for reading and learning. Yet, only 48% of young children in this country are read to every day.
The Read Aloud 15 Minutes Campaign is seeking to change this statistic. The campaign strives to encourage all parents to make the effort to read aloud to their young children for just 15 minutes every day. Reading aloud matters and helps set a child up for educational success.
Every publisher of children’s books should care about this campaign. The more parents are reading to their children, the more demand there will be for good children’s books. So, supporting this campaign is a great marketing strategy for every publisher of children’s literature.
As a publisher or author, you can become a Read Aloud 15 Minutes Campaign partner. Partnership with the campaign is free. Read Aloud simply asks that all partners distribute Read Aloud 15 Minutes campaign messages to their audience via email, social media, blogs, website, etc., three times a year during:
- Read Aloud Month in March.
- Seize the summer in midsummer.
- Supporting a Parent Dialogue in October.
In exchange, Read Aloud 15 Minutes will list your company on their website in their directory of national partners.
Joining with national campaigns that fit with your target audience is a great way to increase your marketing messages and engage more readers.