Take Time to Love a Bookstore

The second annual Love Your Bookstore Challenge starts tomorrow. This year the #LoveYourBookstore Challenge will run Friday, November 8 through Sunday, November 17.


Love Your Bookstore is an industry-wide celebration of all brick-and-mortar bookstores across America. It’s a way for book lovers of all sorts to show support for bookstores.

We need Christian bookstores in America! Christian bookstores can be a shining light of Christ to a lost world. They provide a place for both seekers and believers to find encouragement through books and other resources.

As an author, the #LoveYourBookstore Challenge provides you an opportunity to get to know and support a local bookstore, as well as promote your books.

The Challenge encourages authors to:

  1. Visit a local bookstore during the challenge. Be a patron!
  2. Take a picture with a book you love or want to gift this season—or a picture of you with your book located in the store.
  3. Share the picture on social media using the hashtag #LoveYourBookstore.
  4. Then challenge your friends to participate in the #LoveYourBookstore as well.

I would also encourage you to make a purchase while you are in your local bookstore. Support these retailers who are an important part of the book-selling structure.

Christian Supply Shoppe

If you want to locate a Christian bookstores near you, you can use the Christian bookstore locator found on https://getitlocaltoday.com. Just plug in your zip code and it will let you know where a Christian bookstore is located near you. The site lists over 1,800 Christian stores.

If you do not have a Christian bookstore in your community (and many places do not), then visit a local independent bookstore. Last year, I drove 20+ miles to the nearest Christian bookstore for this challenge. Interestingly, this bookstore is not listed in the Get It Local Today directory. The store has a fairly sizable section devoted to local authors and a number of loyal customers. While I was there a number of local people stopped by including a pastor picking up his order.

Galatians 6:10 says, “So then, as we have opportunity, let us do good to everyone, and especially to those who are of the household of faith.” The Love Your Bookstore Challenge allows you to put this verse into practice. Visit your local Christian bookstore this coming week and do good by supporting their endeavor.

You can share your plans for the #LoveYourBookstore Challenge below. I would love to hear from you.

Related Posts:
How Many Christian Bookstores Remain?
How to Get a Book into a Christian Bookstore
Why Christian Bookstores Are In Decline

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The #LoveYourBookstore Campaign

Retail is struggling. Just this year, Toys R Us went out of business. Claire’s, the jewelry chain store in 99 % of U.S. malls, has filed for Chapter 11 bankruptcy protection. Many other retailers are also closing stores this year including: Sears, Macy’s, JC Penney, Walgreen, Gymboree, Gap and Dress Barn. Bookstores are also struggling. Every month, I read about more stores—both general market and Christian—closing.


Yet, retail stores are an important piece of the book-selling equation for authors and publishers. In recognition of the importance of bookstores and the need to do more to support bookstores, a number of book industry players have teamed up to launch #LoveYourBookstore challenge.

The #LoveYourBookstore challenge is designed to draw attention to all physical bookstores as the holiday shopping season begins. The challenge is a week long challenge that will run Saturday, November 10 through Friday, November 16. The challenge encourages readers (and authors) to go into a local bookstore and take a picture of either a book you are most excited to gift this holiday season or a book you want to receive as a gift.

Participants can then post their photos to Instagram or Twitter between November 10 and 16 with the hashtag #loveyourbookstore. Anyone making a post with this hashtag will be entered to win book-related prices.

I encourage all authors and small publishers to participate in the #LoveYourBookstore challenge. I have put it on my calendar and plan to participate.

This challenge presents a great way for all authors to get involved in not only promoting bookstores (whether they carry your books or not), it also helps promote reading and literacy.



I recently read an article on Generation Z and how this generation is not reading, instead they are watching videos to learn. One teenager was quoted in the article as saying, “Books are so old fashioned.”

We need both the printed word and videos. We retain information that we read differently than information that we hear. Studies have long shown that both reading and hearing the same information provides more pathways in the brain for greater retention of the material.

I hope that you will take part in the #LoveYourBookstore challenge next month. You can learn more about the program at www.loveyourbookstore.com.

Related Posts:
Why Christian Bookstores Are In Decline
Authors: Start Local
Promote Your Books as Christmas Gifts

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.