You Can Make a Difference!

Studies show that 80% of people feel that they have a book inside of them.

Book inside

Surprisingly, the biggest motivating factor to write a book is not fame or money. Most authors are driven to write for one of the following reasons:

  1. To share expertise or pass on knowledge.
  2. To motivate or inspire others.
  3. To tell a story.
  4. To market a business.

My main objective in writing Your Guide to Marketing Christian Books was to pass on knowledge. As someone who has been immersed in the world of indie publishing and marketing for the past 15+ years, I want to give authors and new publishers the resources they need to be successful in promoting their Christian books. I also hope that the book motivates and inspires readers to do the hard work of marketing.

Your Guide to Marketing Christian Books

It is always satisfying when one receives confirmation that the purpose of their book is being fulfilled. A few recent reviews of Your Guide to Marketing Christian Books inspires me to keep going. After all, most authors—myself included—want our books to make a difference.

Following are a few recent review quotes for Your Guide to Marketing Christian Books:

  • Your book is amazing! You saved me hours (maybe years) of research.” ~Crystal Bowman
  • This is a book that will become a dog-eared reference for authors to use during every phase of their book’s publication. I highly recommend this book as a practical and valuable reference!” ~Ava Pennington
  • The competition for readers has never been greater than it is today. Sarah Bolme shows you how to get your book the visibility it needs to sell.”  ~Jacquelyn Lynn
  • This exceptionally well organized and presented guide walks authors and publishers step-by-step through the various aspects of book promotion. It is an ideal and thoroughly ‘user friendly’ resource for authors and publishers.” ~James Cox, Midwest Book Review

What about you? Do you feel that your books are fulfilling the purpose for which you wrote them? Do you long to publish a book that is inside of you?

If you feel that your book has not reached its potential, or if you desire to publish the book that is inside you or in manuscript form, then you can get the information you need to do just that.

1. Attend one of my upcoming intensive workshops on “You Can Indie Publish and Market Your Book”. I will be teaching this extended workshop at the following two upcoming Christian Writers Conferences:

2. Get a copy of my book Your Guide to Marketing Christian Books and read it. Learn the important steps in marketing your book so that it leaves your hands and goes into the world to fulfill the purpose for which it was published.

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What Are You Learning?

Learning is a treasure that will follow its owner everywhere. ~Chinese Proverb

Once you learn something new, you are never the same. Yet there is always more to learn, especially when it comes to publishing and marketing books. Even those who have been in the industry for years must always learn more because trends are always changing.

Book_Rapid-eLearning

The learning curve when you are starting something new—such as publishing or marketing a book—is extremely steep, but the learning curve never goes away because there is always more to learn.

What are you doing to keep learning and staying relevant in publishing and promoting your books? If you are reading this blog—kudos to you. You probably read other blogs on publishing and marketing as well. Reading blogs is one way to learn so that you can improve your craft. Four additional ways to keep learning include:

1.  Join organizations that provide services to authors and publishers and read their newsletters and publications.

There are many organizations that provide information to help authors and publishers improve their craft. Christian Small Publishers Association (CSPA) provides services for small publishers and independently published authors creating materials for the Christian marketplace. There are many associations that serve writers. American Christian Fiction Writers (ACFW) is a large organization that helps Christian fiction writers improve their craft. The Word Guild is a writer’s group for Canadian writers.

2.  Read books on publishing and marketing.

There are hundreds of books on publishing and marketing books, and hundreds more on the craft of writing. Books on these subjects are being published each month. The Director of the Midwest Book Review, Jim Cox, highlights new book on writing, publishing, and marketing books in his monthly newsletter. If you are a Christian author or small publisher, and you have not yet read my book, Your Guide to Marketing Books in the Christian Marketplace, I suggest you do so.

3.  Attend conferences.

Conferences are designed for learning. Wherever you are in your publishing journey, you can benefit from conferences. Industry trade shows like the International Christian Retail Show (ICRS) has seminars that show attendees can sit in on and learn new things. I learn new things every year when I attend. Writer’s conferences are also great places for learning more about the craft of writing as well as learning more about publishing, and promoting and marketing books. You can find a list of Christian writers conferences held in the United States at Christian Manuscripts Submissions website.

I will be presenting a seminar the Greater Philly Christian Writers Conference put on by Writer His Answer next month. This conference features over 55 authors, editors, and agents presenting their expertise. There is something for every Christian author at this conference. Check out their online brochure on their website and make plans to attend if you live near Philadelphia.

4.  Join discussion groups and interact with other authors and publishers.

There are numerous discussion groups and forums online for authors and publishers. Both Facebook and LinkedIn feature many such groups. Another resource is Christian Writers. This online forum provides a venue for Christian writers to interact with other Christian writers to gain feedback, information, and insight into the writing and publishing process.

I encourage you to regularly engage in activities that help you learn how to become a better writer, publisher, or book promoter. You will not only become better at your craft, you will also become a better person for it. After all, the Chinese proverb reminds us that whatever new thing we learn stays with us and overflows to all areas of our life.

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