A Tool to Help You Reach More Millennials

The Bible is the world’s best-selling and most widely distributed book. It is also the most translated book in the world, having been translated into 531 languages with 2,883 languages having at least some portion of the Bible.

Now a group of devout Christians has developed a new translation of the Bible. In an effort to reach more millennials with God’s word. This group has translated the King James Version (KJV) of the Bible into emoticons and emojis. Yes, you read that right. The Bible is now available in Emojis.

Bible EmojiThe complete emoji Bible is available on iTunes for $2.99. However, the creators of this Bible translation have made their Bible Emjoi Translator available for free to everyone on the Internet. The website, www.BibleEmoji.com, allows users to put in a Bible verse and receive that verse translated to “emoji awesomeness” instantly.

Of course, all the words in the Bible cannot be translated into Emoji’s since there is a limited number of Emojis (see Can Emojis Help You Reach More People?). The authors of this new translation say that about 10 to 15 percent of the translation is in Emojis while the rest is in regular, old alphabet characters.

While some people may think that this new Bible translation is over–the-top or even sacrilegious, I think it is a tool that authors and publishers can use to reach more Millennials in their marketing efforts.

If you have a Christian book, especially a nonfiction book that uses God’s word, you can use an Emoji-translated Bible verse in your marketing materials and online posts to grab this younger generation’s attention and direct them to your books.

Go ahead, try the Emoji Bible Translator out at www.BibleEmoji.com, and have some fun!

Related Posts:
Can Emojis Help You Reach More People?
Millennials: A Substantial Market
Being Socially Responsible

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Millennials: A Substantial Market

Ever wonder why you hear so much about the Millennial generation? It’s because they are the nation’s largest living generation. The Millennials (those ages 18 to 34) are larger than the Baby Boomer generation. There are only 76 million baby boomers, but 87 million Millennials.

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Not only are Millennials, as a group, larger than Baby Boomers, they also read more. A Pew Study found that 88% of Americans under 30 read a book in the past year, compared with 79% of those age 30 and older.

Since this generation reads and is the largest living generation, it is important to know how to market to this group. Unless you are strictly writing to the older generation, Millennials play a large piece in your book sales. Knowing how this generation operates is important in tailoring your marketing efforts to meet their habits and desires.

Publishing Technology recently completed a survey of 1,000 Millennials in the United Sates. Here are some of the study’s findings:

Reading
Millennials are almost twice as likely to read a print book over an ebook. This finding squares with a recent Pew report that showed that 69% read a print book, while only 28% read an ebook.

Buying Books
Physical shopping is still big for Millennials. Only 40% reported buying books from online retailers. A larger percentage preferred to buy from bookstores (52%) or use the public library (53%).

Learning About Books
The number one way that most people hear about books is through word-of-mouth. This is true for Millennials. 45% of respondents in the survey reported that they learned about new books offline. However about 34% reported that they heard about new books mostly on social media and through website browsing. Only 22% discovered new books while browsing libraries and bookstores.

Surprisingly, for a group of people born and raised in the “digital age,” Millennials read more print books than is often assumed in the publishing world. Interestingly, Millennials appear to be the very “fluid” in their reading—reading whenever and wherever they like, regardless of format or platform.

In your marketing efforts, don’t assume that Millennials are more likely to read an ebook over a print book. The research just isn’t supporting that idea.

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Being Socially Responsible

A woman I know runs a soup kitchen. This woman is incredible. After retiring, she felt God calling her to open a soup kitchen, so she did. She works 60+ hours a week in retirement running this soup kitchen without taking a salary. She lives on her retirement pay and gives all her time and energy to helping feed hungry people.

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Recently, she was talking about contributions that come to the soup kitchen. Since she is a Christian, the soup kitchen lady feels strongly about not making a big deal out of contributions. However, a number of local companies give her money. They want her to send a notice to the newspaper or to post a picture of them holding the check on Facebook when they make a contribution. The soup kitchen lady was really put out by this.

As a Christian, she feels that people should give “not letting their left hand know what their right hand is doing”. I agreed with her when it came to individual charity gifts. However, I told her I thought that she needed to look at business charity gifts differently.

I went on to explain to her that today many consumers want to know that businesses are not just being greedy and getting rich off of their patronage. I told her that consumers want to know that businesses they frequent are giving some of their profits back to help the needy and the environment to make the world a better place to live. I informed her that, as such, these companies want the publicity so that consumers know they are helping their community as well as selling products or services.

I don’t think I made much of an impression on the soup kitchen lady. She did not appear to agree with my point of view. After all, she is definitely a Boomer (and her soup kitchen largely caters to the elderly), while the corporations she was talking about have Millennials (those aged 16 to 32 years) as a large portion of their clientele. After all, Millennials are currently the largest generation in the United States.

Millennials have high expectations for corporate social responsibility. They expect businesses to not just rake in profits, but do something to give back and make the world a better place. Studies show that Millennials will switch their brand loyalty from companies that do nothing for social good to ones that publicly share these values and follow through with making the world a better place.

If you are trying to market your books to the Millennial generation, I encourage you to take notice of the fact that corporate social responsibility is extremely important for this generation. Make sure you are communicating to them how you are being socially responsible with your earnings. It will go a long way toward acquiring their business.

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Hitting the Bull’s Eye

Everyone wants to hit the bull’s eye. Whether you are playing darts or shooting arrows, the bull’s eye is what you are aiming for. The same goes for marketing.

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Publishers and authors with limited marketing budgets don’t want to waste their precious resources on shooting random marketing arrows that may or may not hit their target audience. So, how does one ensure that your marketing efforts are landing where you want them to?

The key is to know your target audience.

At the International Christian Retail Show (ICRS) this summer, CBA placed a number of banners that gave key information about various audiences so that marketing efforts could be aimed at the bull’s eye. Here are a few of the key facts for several audiences.

Boomer Women

  • She thinks “we” not “me”, so give her ways to be part of a cause.
  • She shops for others and has money to spend, so give her value and impulse opportunities.

Millennial Moms

  • They want to be recognized, so engage them personally and through social media.
  • They are frugalists and save to spend, so give them both price and value options.
  • Authenticity and transparency are important, so be real, open, and honest.

The Man-sumer

  • He is a reconnaissance shopper, so show him results.
  • He asks why it is worth the price, so give education and information.

Consider carefully your audience so that you can launch your marketing arrows at the target with the goal of hitting the bull’s eye and reeling in sales.

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