Did you know that color plays a major role in decision making? Research shows that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone.
Colors influence how we feel. This makes them a powerful marketing tool. Colors are often a primary factor in purchasing decisions.
Check out this infographic by Kissmetrics to learn more. Then, pay careful attention to the colors you choose for your book’s cover image, your website, and your advertising and marketing messages. The colors you pick will determine whether you draw people in to buy your books or turn them away.
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