Go Home and Read

The statistics on the decline in book reading are depressing. To combat this trend, authors, publishers, and literary organizations are coming up with creative ways to encourage people to read.

A few years ago, the New Zealand Book Council created this ad that they paid to have play in movie theaters. The message was simple, but important: “Go home, read a book.”

Hopefully, at least a few people took the message to heart. What other creative ways have you seen people being encouraged to read?