What Shoppers Want

I am a coupon clipper. Every Sunday I go through the ads in the newspaper (yes, I still get a print newspaper) and clip the ones that I think I will use. I put these on my refrigerator so they are handy when I go to the grocery store. Sadly, half the time I forget to grab the coupons on my way out the door to the store.

Could offering coupons for your books spur more sales?

Clearly, extreme couponing is not for me. My intentions are good. It’s my follow through that needs some work. Usually, I remember I forgot the coupons about halfway to the grocery store. At that point, I don’t feel like going back to get them. So they sit unused  on my refrigerator.

I am not alone in coupon clipping or in using them (although I could improve in this aspect). Recent research by Inmar found that shoppers today are driven by the use of coupons. According to this research:

  • 60% of shoppers reported using paper as well as digital coupons.
  • 28% of shoppers reporting using paper coupons exclusively.
  • 13% said they use only digital coupons.

Coupon use is regular and ongoing for many consumers:

  • 42% of surveyed shoppers reported they “always” or “usually” use digital coupons.
  • 37% said the same about coupon inserts from the Sunday newspaper.

It’s clear that consumers see value in coupons. In fact, 80% of consumers in the Inmar study reported that coupons changed their behavior in some way. This raises the question: Could offering coupons for your books spur more sales?

Offer coupons

There are many ways you can use coupons to sell your books. You can offer a digital coupon in your email newsletter. You can offer a coupon in a print mailing such as on a postcard. You can even offer a coupon at a live event where you are selling your book.

Giving consumers what they want is a great way to encourage them to buy your book. Creating a coupon is not difficult. Free online services like Send a Coupon make creating a coupon easy. Send a Coupon allows you to create free coupons that you can email or tweet to your followers.

Try it. You might reap a few more sales just by giving out coupons.

Related Posts:
Use Coupons to Promote Your Books
Are You Using Coupons?
Marketing Tips to Reach Each Generation

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Nathan23.