Social media is an important part of many successful book marketing campaigns. For authors, social media can help you broaden your audience and increase your reach—exposing more people to you and your books.
If you use social media as part of your book marketing efforts, below are 10 social media statistics that you need to know. In particular, these two statistics stood out for me:
- 54% of social browsers use social media to research products (this includes books).
- 49% of consumers depend on influencer recommendations on social media.
These statistics indicate that if you can get your readers and fans to talk positively about your book on social media, sales will follow.
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