How Readers Discover Books

Do you recommend books to your family and friends? Have your family members or friends recently recommended a book to you?

Studies show that the number one way people discover books is through recommendations from family members and friends (including co-workers). Last year, Penguin Random House conducted a survey to find out more about how people discover books. Below is the Infographic that compiles the findings.

One of the more interesting findings in this study is how many people discovered a book via Goodreads. If you are not yet active on this book networking channel, I recommend that you join and benefit from this powerful tool that connects readers and books.

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Is Your Business Card Impressive?

Business cards are still in fashion. I find it surprising that even in this digital age with everyone carrying a smart phone, business cards are still a marketing essential.

If you are an author, you should have a business card. Your business card should include your author or book website and contact information. Business cards are a great marketing tool. Carry them with you wherever you go. You never know who you will meet or what connection you may make.

Did you know that 72 percent of people judge a person based on the quality of their business card? The infographic below tells you what you need to know to create an impressive business card.

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Are You Showing Up?

The Internet is littered with abandoned blogs and social media accounts. Often when authors contact me about issues with promoting and selling their books, one of the first things I do is check them out online. It is no surprise when I discover that often these authors have stopped showing up.

I have often heard it said that 90% of success is just showing up!

One author recently told me, “I knock on doors, and then in spite of my fear of failure or making a fool of myself, I still show up!”

Think about this. Showing up is most of the work. Once you show up, things usually flow.

When we get discouraged, showing up takes a lot of effort. When we fear rejection, showing up takes determination. The more you believe in your book and your message, the easier it is to show up.

Adoniram Judson was the first missionary sent to a foreign country from America. He went to Burma to tell people about Jesus. Success was slow. It took six years of Adoniram showing up regularly before he experienced his first convert to Christianity. Remember Judson’s perseverance when you feel like giving up.

Brené Brown—whose 2010 TED Talk on “The Power of Vulnerability” is one of the most watched talks on Ted.com—has 10 Rules for Success. The number one rule on that list is “Show up!”

Are you showing up regularly?

  • Are you updating your blog, podcast, or video series at least once a month?
  • Are you posting on your social media sites at least once each day?
  • Are you checking your emails and responding to them daily?
  • Are you participating in a forum or blog conversation reaching your target audience at least weekly?
  • Are you attending events for authors?

Do you want to experience more success in promoting and selling your books? Show up. Be there. When you are not there, you miss opportunities.

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5 Free Tools Every Author Can Use

Limited budgets. Most of us live on them. We have limited dollars to spend on publishing and marketing a book.

The good news is that publishing a book is now very affordable, and promoting a book does not need to cost you a fortune. Here are five free tools to help you be a more successful author without having to spend a dime.

1. Get a Free Website

Every author needs a website. I am still surprised at how many independently published authors don’t have a website. In today’s world, you don’t exist if you don’t have a website. A website is one of your most important marketing tools. If you don’t have a website, you can create one easily and for free at Carrd. Now you don’t have any excuses. Go get a website.

2. Create Free Visuals

Every author needs to engage in marketing—promoting your book. One of the easiest and cheapest ways to do this is on the Internet through your own website and through social media sites (think Facebook, Twitter, Instagram, Pinterest, etc.). To grab people’s attention, you want to create interesting visuals for your website and social media posts. One website that lets you create all sort of visuals for free including blog graphics, social media pictures, infographics, and web banners is Canva.

3. Host a Free eBook Giveaway

Any author with a book on Amazon Kindle can host a free ebook giveaway through Amazon. However, doing so only gets your ebook into the hands of readers. It does not allow you to capture emails of interested readers so that you can continue to communicate with them. Instead, host your ebook giveaway right from your website using Instafreebie.

4. Track Your Business Income and Expenses

When you publish your own book, you can now call yourself a sole-proprietor and begin using this to your advantage come tax time. If you choose this route, you will need to carefully track your business income and expenses. You can do this easily using the free online program provided by Wave.

5. Never Forget a Password

If you are using the Internet to publish and promote a book, then the number of websites where you have to remember a password increases. These include the sites where your book is published, the sites where your book is sold, your own website and social media accounts, as well as the resources listed here. Now you can use this free resource to never lose a password. Generate strong passwords and store your login credentials, securely, and locally at LastPass.

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Photo courtesy of LUM3N on Unsplash.

Age-Old Marketing Wisdom for Authors

Wise King Solomon said that there is nothing new under the sun. His advice is still relevant today, and so are these eight common English proverbs. Let each one give you wisdom for your book marketing journey.

1.  A journey of a thousand miles begins with a single step.

Anything that takes a long time to finish begins with one step. Marketing a book can be overwhelming. The number of tasks can be daunting. Instead of looking at the whole picture, look at one step at a time. Ask yourself: What is my next step? When that one is done, then ask again and repeat the process.

2.  A picture is worth a thousand words.

An image not only tells a story, it draws people in. This is especially true on the Internet with social media. Use images to convey your marketing messages. Studies show that people engage more with social media posts that contain images. In fact one study showed that social media posts with pictures are 40 times more likely to be shared than those posts that don’t feature a picture.

3.  Beauty is in the eye of the beholder.

What is “beautiful” is different for each person. That means that not everyone will like your book. Not everyone will find your story beautiful. Don’t take it personally. Know that your book is not meant for everyone and seek the people who will find the beauty in your book.

4.  Better late than never.

Promoting your book should start about a year before you publish it. If you failed to promote your book before you brought it to fruition, take heart. It is better to start marketing your book late than to never market it at all. If you have stopped marketing, it’s not too late to pick it back up again and remind people that your book exists and meets a need for them.

5.  Don’t put all your eggs in one basket.

In marketing, it is a little of this and a little of that makes the most impact. No one marketing channel or task will ensure your book sells well. Don’t just use social media. Don’t just advertise online. You have numerous options for promoting your book. Use as many as you can.

6.  Fortune favors the bold.

Those who are willing to take risks tend to be more successful than those who play it safe. Take some risks with your marketing endeavors. Some will fail, but some will pay off.

7.  Honesty is the best policy.

It is always better to tell the truth than a lie. Make sure that your marketing messages are truthful and that you can fulfill your promise to your reader.

8.  There is no time like the present.

Don’t procrastinate. Don’t wait. Do it now. Yes, it may be uncomfortable. But, if you don’t try, you can’t succeed. Start doing whatever marketing tasks you have been putting off today. Write that press release. Email that influencer. Call that radio producer. Schedule that book signing.

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Photo courtesy of Picography.co.