How to Bring Attention to Your Book

Every author wants to bring attention to their book. Finding a way for your book to stand out from the crowd in an eye-catching way is good for publicity. What’s the best way to do this without standing out in an “odd” way?

Give your book some BLING.

Bling can be seen everywhere. It is simply ornamented accessories that are worn or carried. Your book can wear bling by sporting a sticker.

Stickers bring attention to a book. Stickers are great for helping a book stand out from the crowd, especially when an author is doing a physical book event such as a book signing, a trade show, a book festival, or anytime an author is showcasing his or her book in person.

There are all kinds of stickers that bring attention to your book. I recently saw a book sporting a sticker that proclaimed it was a “Five-Star Amazon Book”. The sticker caught my attention. I wondered whether the book really had all five-star reviews on Amazon, or just some. So, I looked it up. Sure enough, the book had three five-star reviews. That’s all the reviews it had on Amazon, just three, but all three were five-star.

You, too, can use stickers to bring attention to your book. Here are some ideas from stickers I have seen on books over the years:

  • Book Award stickers
  • Local Author stickers
  • Autographed Copy stickers
  • Five-Star Review stickers (from various review sources including Amazon and Readers Favorites)
  • Award Winning Author stickers (can be used on a book that has not won an award if the author has won an award on another title).

Where can you obtain these stickers? You have a few options.

  1. Book award stickers are purchased from a book award where your book is declared a winner.
  2. Some review services (like Readers Favorites) also allow authors to purchase stickers or a seal to use to make stickers for their books.
  3. There are a few services that sell local author, autographed by, and award-winning author stickers. One of these is http://autographedbytheauthor.com.
  4. Be creative, create your own. Create your own Amazon Five-Star Review sticker or other sticker that will draw attention to your book. A number of printing services offer printing of stickers at a reasonable cost. These include Vistaprint and PrintRunner.

Bling in the form of stickers is an affordable, easy way to make your book eye-catching. If you are doing in-person events with your books, stickers will draw people’s attention to your book.

Related Posts:
Three Reasons to Enter a Book Award
Are You Using This Book Selling Technique?
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Are You Looking for a Formula?

As Americans, we love prescriptions and formulas to follow. Just prescribe a program for people to lose weight, get in shape, de-clutter their house, or extend the life of their vehicle, and thousands race to put the formula into practice.

Sadly, there is no formula for marketing a book to make it a best-seller. Many authors who have found the right mix of marketing strategies for their own book will try to sell you their formula, but never does one marketing formula work for all types of books. If one formula did, it would have already been patented.

Since books are sold mostly through bookstores (whether online or physical), authors and publishers rarely have the ability to find out how their readers discovered their books. Hence, it is difficult for authors and publishers to know which of their marketing efforts are providing the best results.

Christian Small Publishers Association (CSPA) asks on our membership application how the applicant heard about CSPA. Here are the responses from the most recent eight applications:

  • Word-of-mouth and internet browsing
  • The Christian Writer’s Market Guide
  • Christian Writers Conference
  • CSPA was referenced in various online forums
  • A friend who is an editor for various ministries and small publishing houses
  • Referral from another independent author
  • Email
  • Internet

As you can see, there is no one referral source. Other than word-of-mouth from various places, the ways that these authors and publishers heard about CSPA varied greatly.

The same is most likely true for your books. While surveys of readers reveal that word-of-mouth is the number one way people decide to purchase a book, this word-of-mouth can vary greatly from a friend, relative, coworker, a blog post, a social media post, or from someone who knows the author.

Remember, there is no formula. No two books can be marketed the exact same way and receive the same results. You must experiment to find the sweet mix of marketing activities that reaches your target audience effectively.

I encourage you to heed the advice of King Solomon in Ecclesiastes, “Sow your seed in the morning, and at evening let your hands not be idle, for you do not know which will succeed, whether this or that, or whether both will do equally well.

These words, penned thousands of years ago, are still true. In marketing a book, you do not know which activities will succeed, so sow numerous and diverse efforts for the best results. I believe that it is the mix (not one thing) that provides the best results.

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A Good Marketing Guideline
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What’s Your Spin?

According to King Solomon, “What has been will be again, what has been done will be done again; there is nothing new under the sun.” This includes your storyline or the subject matter in your book.

If there is nothing new under the sun, then the information or story you cover in your book is already available to readers. So, why would they read your book?

Ponder this question for a moment. It’s a good question and one many independently published authors have a hard time answering.

Let me answer it for you—in part.

Readers want to read your book for the spin you put on the subject or storyline. In other words, they will want to read your book for how you solve a problem or tell a story in a way that is unique.

To garner attention in today’s information-rich society, you must tell a unique story. You must handle a topic in a manner different from everyone else.

I recently met an author who is publishing a book on grief. I asked her what made her grief book different then all the others on the market. She stated that her book had to do with grief suffered by suicide survivors (those whose loved ones had committed suicide). I mentioned that there are already plenty of books on this subject and asked how hers is different.

She told me that she is a therapist. In each chapter of her book, she not only deals with a grief issue, she also walks the reader through guided questions she uses in a therapy session. In essence, she said, her book allows people to experience therapy for their grief without having to pay for a therapist.

Now that’s a spin. This approach is unique and a great way for this author to sell her book.

What’s your spin? When you find it, make sure that your voice is consistent and all your marketing content (brand message, website, blog, social media, etc.) reflects your spin. Then you will stand out from the crowd and find readers for your book.

While there is nothing new under the sun, every human being is unique. No other human has the same fingerprint as you. The same can be true for your book. The subject matter will not be new, but you can give it a unique fingerprint.

What’s your spin?

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Generate Buzz: Be Remarkable
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Photo courtesy of Serge Kutuzov.

 

10 Book Advertising Ideas for the Physical World

Everyone knows the solid advice for investing their money: Diversify, Diversify, Diversify.
It’s good advice and you probably even follow it. This advice does not just hold true for your financial investments. It also is good advice for your investment in marketing your book.

Yes, diversifying your marketing efforts is solid marketing advice. We live in and operate in the physical world as well as the virtual world (Internet). Therefore, to reach people, you should diversify your marketing efforts to include both the physical world and the online world.

Here are 10 creative ideas for cost-effective ways to advertise your books in the physical world. Let this list spark your own creative ideas for ways that you can market your book in the physical world.

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Start with Why, Not What

A professional artist recently shared the following statement on Facebook:

“People who are good at selling stuff tell me I need a story. That people buy the story, not the art. Well, here’s my story: I’m a guy who likes to paint. The end.”

He’s right. Marketing experts are pushing “the story” when it comes to selling things. While this artist isn’t ready to give his story, he does have one. He even has a separate story for each painting. His story can be as simple as what inspired him to paint a certain picture.

You, too, as an author have a story. It is why you wrote your book. This story should be part of your marketing pitch.

Most people selling a product—including authors selling books—start with the What. They tell people what they are selling. Marketing experts think that instead of starting with the What, you should start with the Why. Why did you create what you are selling?

Simon Sinek in his Ted Talk “Why Good Leaders Make You Feel Safe” shares that Dell and Microsoft market their products starting with What. “We make computers. Our computers have Intel processors. Buy one.” On the other hand, Apple markets its products starting with the Why. “Everything we do challenges the status quo. We believe in thinking differently. Our products are beautifully designed and user-friendly.”

Simon goes on to say that people don’t buy what you do, they buy why you do it.
This statement is true for authors as well. You will hook more people into buying and reading your book if you start with your story—why you wrote the book.

Telling potential readers that they should read your book on forgiveness because it will help them be able to finally forgive and let go of the bitterness they have been holding is a good message. But, it is not as powerful as telling them that you held onto unforgiveness toward a parent for years until you suffered a heart attack. This was the wake up call you needed to learn to forgive. You are now sharing the six steps to forgiveness that you learned with others.

Notice that the Why does not exclude the What. In other words, in telling the Why, you will incorporate the What. People will know what you are offering, but now they will also understand why, which tugs at their emotions.

I wrote Your Guide to Marketing Books in the Christian Marketplace because I wanted other new small publishers and authors to have the information I wished was available to me when I started out on my independent publishing journey. That’s my Why. What’s yours?

Related Posts:
It’s the Story
The Importance of Finding Your Niche
Is Your Message Distilled?

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Photo courtesy of Suhyeon Choi