Do you sell your books direct from your website? If so, pay attention to these important findings from Cyber Monday shopping.
On-line shopping is growing. One of the fastest growing trends for online shopping is the buy online, pick up in-store movement. Fifty percent more people used this option on Cyber Monday 2018 than in the previous year.
Shopping using smart phones is also growing. According to an online shopping data report by Adobe Analytics, people spent 48% more shopping from their smartphones on Cyber Monday. In fact, purchases made from smart phones on Cyber Monday amounted to $2 billion. This is the most revenue ever to come from smart phones in a single day.
Interestingly, taking a closer look at the data report by Adobe Analytics, the report states:
“Large retailers ($1 billion or more in annual e-commerce revenue) saw 6 percent higher conversion rates on smartphones. Smaller retailers, offering more specialized products, were better at getting shoppers to close sales via desktops with 7 percent higher conversions.”
Whoa. Stop right there. For a while now, the trend has been mobile. Experts have been telling us that every website needs to be responsive for mobile devices as well as desktop computers. Yet, this research from Cyber Monday shows that smaller retailers—people like you—had a higher percentage of people purchasing from their websites via a desktop computer this past Christmas season.
If you sell books from your website, your main focus should be on keeping shoppers on your site. After all, conversion—converting a visitor to a buyer—is what drives sales.
Here are a few tips to keep shoppers on your website:
1. Have the books you are selling front and central.
Make the products you are selling easy to see and find on your website. Don’t bury them. Include clear descriptions for each book so readers know what the book is about and how it will benefit them.
2. Make the prices clear.
One study by Corra found that 33 percent of shoppers hate when prices aren’t up front. Make sure that the price of your book and the cost for shipping is easy to find and see.
3. Ensure ease of purchase.
Studies show that for every extra click a customer has to make to finish a purchase, a business loses 50% of shoppers. Create a streamlined buying process on your website.
4. Allow customers to contact you.
The same study by Corra found that more than half of all shoppers wanted to have the option to live chat on a website when they ran into a problem shopping. Of course, most small publishers and independent authors don’t have the resources to provide this on their websites. However, you can provide a phone number. This allows customers to feel confident that they can talk to a real person if they run into a problem.
If you sell books from your website, use these four tips to improve your visitors’ shopping experience, and maybe, just maybe, you might sell more books.
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Photo courtesy of Bru-nO.