How to Land Local Media Coverage

Dream big. But, remember that a journey of a thousand miles begins with a single step.

The same is true for marketing your book. Maybe you have big dreams for your book. It all starts with a small step.

Marketing Your Book Starts with a Small Step.

This small step is done locally, right where you live. Whether you want to conduct author events like book signings, start a speaking ministry, or be a guest on television and radio, you must start locally.

In his new book, Landing Local Media, publicist Jason Jones explains why starting local is so important. He says:

Your local market is not only where you’re best known; it’s also where you’re most relevant. The chances of you landing local media are exponentially higher than landing a covered spot on one of the major networks, cable outlets, or national radio programs. Besides, before you appear before a national audience, you’re want to have honed your skills before a smaller and friendlier crowd—and local media can you do that.

Jason’s book provides great information on the following:

  • Landing Local MediaWho your local media is
  • What your local media does and how you can play a part
  • The myriad things you should do before you ever reach out to media
  • What to do when you’re ready to pitch
  • What to do once you’re booked
  • How to deliver a great interview
  • What to do when your interview is over

In my years of working with independently published authors, I see many of them making some serious mistakes both when it comes to trying to secure media coverage and in their interviews. Two really important pointers that I have given authors are also highlighted in Jason’s book.

1.  Publishing a book is not news.

Many independent authors think that publishing a book is news—even for their local media. A new book is not a news worthy event.

Local media outlets are looking for entertainment and information that will benefit their audience. This means unique stories about people and events in the community, service or products that meet a need, and experts who can expound on local news stories.

2.  Your radio, television or newspaper interview is not about selling your book.

Your media interview is not a commercial for your book. It is about providing entertainment or information to an audience. The purpose is for your message to add value to people’s lives.

When what you share resonates with the audience, they will look you up. If you mention your book briefly in your interview, they will remember that you are an author and find your book.

If you want to secure local media coverage, I recommend that you read Jason’s book, Landing Local Media. The book will give you the information you need to launch a successful local media campaign.

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Photo courtesy of langll.

The Story Behind the Book

Stories are important. They help us make sense of our world and understand one another.

We think in narratives all the time. In fact, studies show that: “Personal stories and gossip make up 65% of our conversations.

Storytelling is one of the most powerful techniques we have as humans to communicate and motivate.Christian Indie Publishing Association

For authors, sometimes it is our backstory—the story behind our book—that draws people to want to read what we have written.

If you are interested in the backstory behind Christian Indie Publishing Association (CIPA) and my book, Your Guide to Marketing Christian Books, then I invite you to watch the interview below.

Kent and Katie Philpott, Members of CIPA, recently interviewed me on their show “Why We Are Christians”. In the interview, I share how I became involved in writing and publishing.

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Are You Familiar with TikTok?

Do you write books for Middle Graders or Young Adults?

 

If you answered yes to this question, then its time to familiarize yourself with TikTok.

 

TikTok is one of the fastest-growing social media platforms: The app’s monthly installs

surpassed those of Facebook, Instagram, YouTube, and Snapchat last year. Experts predict that TikTok’s popularity will continue to grow.

 

TikTok allows users to create and share micro-videos—up to 15 seconds long—and enhance those videos with songs as sound effects. Video content is extremely popular with Generation Z—the generation of digital natives.

 

Check out this infographic to familiarize yourself with this important platform for reaching your target audience.

 

 TikTok Infographic

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Three Challenges in Selling Books

Selling books is challenging. A challenge is something that requires special effort. Special effort is required to sell your books.

Challenges in Selling Books

The book selling climate is fiercely competitive. Every author must meet and overcome the following three challenges to sell books.

1. Attention

In today’s economy, attention is a valuable commodity. People have numerous entertainment options all clamoring for their attention: social media, movies, television, podcasts, sports, hobbies… and the list goes on. Reading faces stiff competition for attention from other entertainment activities.

Every author faces the challenge of hooking an audience into noticing their books. Catching people’s attention is becoming more and more challenging. With over 4,200 books published every day in the United States, even avid readers have a vast array of books they can pay attention to.

2. Time

Twenty-first century life is busy. Between work, family, church, and other activities, people have less time to devote to leisure activities like reading.

In fact, a recent study found that people spent 9% less time reading in 2019 than they did in 2018. Time is a precious asset. More and more, people are spending bite-sized minutes on content. For example, Facebook users spend an average of 2.5 seconds on any given piece of content.

3. Declining Readership

The number of people who do not read a single book in a given year is growing. In 1978, that figure was 8%. In other words, only 8 out of every 100 people did not read a book during the year. Now that number is closer to 25%. This means that one out of every four people in the United States did not read a book last year.

Woman reading

In addition, readership for Christian books is declining. Only 49% of the largest consumer group in America—the Millennials—identify as “Christian.” In the past decade, the percentage of all Americans who identify as “Christian” has dropped from 77% to 65%. The upshot is that the number of people in the target audience for any given Christian book is shrinking.

Overcoming these Challenges

The good news is that these challenges are not insurmountable. In fact, religious books have been selling well over the past five years. Following are three suggestions to help you overcome each of these challenges.

1. Increase your Familiarity Factor

The number one reason people buy a book is because they are familiar with the author. The best way to grab attention is by being known. Become known by writing and publishing multiple books. Those people who read one of your books and like it will go on and read your other books, helping you sell more books.

2. Shorter is Better

Time is tight for most people. As a result, we are consuming content in bite-sized chunks. Write to accommodate this new way of reading. Use shorter chapters that can be finished in a few minutes. Also keep your paragraphs short so that readers don’t become overwhelmed when viewing a page. Remember, most people are going to read your book in spurts using short chunks of time.

3. Become Irresistible

Write and publish a compelling book. Your book should not just be good. It should be “too good to not read.” When people feel they are missing out on something good, they will make time for it. Make your book so good that people won’t want to miss out.

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Happy New Year!

Happy New Year!

Happy New Year

May your year be filled with peace,
prosperity and love. May God’s
blessings shower upon you and bestow
upon each of you a bright, healthy and peaceful new year.

Flash Sale!

I am offering a 5-day Flash sale on my book Your Guide to Marketing Christian Books!

Between today and January 6, 2020, you can order the print book for just $20.99 with free shipping. That is a $4.00 savings. Just click on the link below.

Sales Techniques to Help You Sell More Books

Check out my guest article on The Book Designer website today and learn four sales techniques that can help you sell more books.

You can read the article at:

https://www.thebookdesigner.com/2020/01/sales-techniques-to-help-you-sell-more-books/

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