How to Stand Out from the Crowd

Do you remember these puzzles from your childhood (or maybe your kids’ childhood)? Which one is different?

Standing out from the crowd is important. With over one million self-published books produced every year, how do you stand out from the crowd?

The answer lies is not in drawing attention to yourself by standing out in an odd or strange way as in the above puzzle. Instead, you want to stand out in ways that are attractive and draw people to you and your book.

It’s not just your book that must stand out. Your marketing efforts also need to stand out in the crowd to attract attention.

After you have written a compelling book that is professionally edited and designed, your next step is to ensure that your marketing activities don’t just mimic what others are doing, but stand out from the crowd.

standing out from crowd

You can stand out from the crowd with the following three strategies:

1. Informative and Unique Content

Give away free content that ties into the theme of your book. This free content must also be unique and answer important questions or solve important problems your target audience faces. Share this content on your blog and in your social media posts. Offer some content in downloadable format for interested readers to receive in exchange for their email address. This helps build your email marketing database.

 2. Connect with Your Audience

Connection is about caring. We connect with others when we care about them. Care for your audience. Show up where these people hang out—be that on social media or in person. Talk to them. Rejoice when they rejoice, mourn when they mourn. Support their efforts and cheer them on. Most people crave authentic connection. Your audience will begin to trust you when they see that you are authentic.

3. Be Consistent

Many Indie authors start strong, but soon fizzle out. When results don’t roll in the way these authors expect, they turn their attention elsewhere. It takes at least a year to build a strong, loyal following. To stand out, you must show up consistently and add value to people’s lives.

In marketing and selling books, you want to be noticed in a good way, not because of appearing odd or strange. Show up, connect with your audience, and offer them great content. Stand out for the value you bring to people’s lives.

Related Posts:
Are You Showing Up?
Do You Need Marketing Confidence?
But, Can You Sell It?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Anton Belitskiy.

Does Your Passion Need a New Spark?

Most Christians don’t start writing and publishing to get rich. Many Christian authors and publishers start publishing because they feel a calling or nudge from God.

Following God’s calling or nudging is a rewarding venture. However, sometimes are emotions get in the way. Discouragement, disappointment, and just sheer lack of energy can weigh us down and cause us to flounder and consider quitting.

passion needing spark

Often, when God calls us to do something, we burn with passion at the start the journey. Yet, over time, we can slowly lose this passion in the midst of roadblocks and the overwhelming number of tasks required. If you find that your candle is burning less brightly, that your passion has dimmed, you are not alone.

Consider the prophet Elijah. He was a man full of passion. He confronted the wicked King Ahab and told him that it would not rain on the land for three and a half years. Elijah prayed passionately and his prayers were answered. Yet, after those long grueling years, Elijah lost his passion. From Elijah’s story in I Kings 19, I see three activities he engaged in when his passion was spent.

1. Take Time to Rest

The first thing Elijah does is rest. He is tired. He is worn out. He gets alone and lies down under a broom tree. Here he sleeps for quite a while.

If you are weary, worn out, or burned out from the spiritual battle you have been engaging in, then I encourage you to rest. Build rest into your regular routine. We can’t burn the candle at both ends and expect to have passion for our calling. We have physical bodies with physical limitations. We must take proper care of our bodies so we can continue fighting the good fight.

2. Get Regular Nourishment

Elijah received regular nourishment from God. First at the Brook Cherith, and then at the Widow’s home. But, when he has lost his passion and is worn out, God sends an angel to prepare food for him to eat. God knows that Elijah requires nourishment to continue.

We too, need regular nourishment, not just physical food for our bodies, but spiritual nourishment and intellectual nourishment. If you are writing and publishing books for God, you should be feasting regularly on God’s word and other teachings that help you improve your craft. You can never run dry if you take in more nourishment than you put out.

3. Seek God

When Elijah has lost his passion. When he is worn out and discouraged, he seeks God by traveling to Mount Horeb, the mountain of God. Mount Horeb is another name for Mount Sinai. Mount Sinai is where God spoke to Moses and gave the children of Israel the 10 commandments. It is a Holy Place.

When we seek God, he rewards us. God meets Elijah at Mount Horeb and speaks with him. God both adjusts Elijah’s expectations and gives him new marching orders. If you are flagging in passion, seek God. He will either adjust your expectations and renew your calling, or he may give you new marching orders.

Related Posts:
Attitude: Is Yours Helping or Hurting?
What Is Your Purpose?
Do You Need Marketing Confidence?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of JefferyTurner.

Are You Doing This with Your Website?

Do you know what the top mission of your website is?

If you answered: To sell my books. You are wrong.

The most important duty of your website is to develop trust with your website visitors. First-time visitors make up 60 to 70 percent of traffic every month for the average website. When these new people reach your website, your job is to introduce them to you and your books. But, more importantly, you must build trust with these visitors. Trust is required for a sale to happen.

To develop trust with your website visitors, make sure that you are providing these four things on your website.

1. Relevant Content

If the majority of the daily visitors to your website are brand new, they are most likely unfamiliar with you and your books. Your primary job is to build trust with these people through information. Providing content that answers their questions and informs and educates them helps you build trust. When website visitors scan your information—and they do scan—and find valuable advice that is relevant to their situation, they begin to trust you and your message.

2. Free Samples

Be open with what you provide in your books. Studies show that providing samples improves sales. If people are confident that they will like what they are spending their money on, they are more likely to purchase. In some cases, offering a sample can boost sales by 2,000 percent. A sample raises people’s confidence. Offer one to a few chapters of your books so that people can sample what you have published to increase their trust and confidence in you.

3. Testimonials

Social proof increases consumers’ trust in a brand or product. Social proof is the construct that persuasion of an idea or behavior for an individual is linked with how others are responding to it. In essence, social proof reduces the perception of risk associated with a purchase. Testimonials are one form of social proof. They tell potential customers that others are benefiting from your books, increasing customers’ trust in you and your books.

4. Friendly, Prompt Support

If you sell books directly from your website, provide a way for people to contact you. From time to time, as Director of Christian Small Publishers Association (CSPA), I receive calls from people who are trying to reach a Member of CSPA. These people tell me that they have tried to purchase a book, or made a purchase, or have an issue with their purchase, yet are unable to get a hold of the publisher or author. They have called me to obtain help in this matter.

One recent study by Corra found that 52.4% of shoppers prefer to communicate through live chat on a website, while 32.8% preferred email for communicating, and 14.5% choose a phone call. If you are not providing live chat on your website, at least make sure that you provide a telephone number and an email. Then, be sure to check your emails and phone messages regularly so that you don’t leave customers or potential customers languishing. Prompt responses help to build trust.

Related Posts:
Can I Trust You?
Why Would Someone Buy Your Book?
First Impressions Matter

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Lessons From a Glacier for Authors

Thought leader Seth Godin recently wrote the following on his blog:

Glaciers get a bad rap. We often talk about how slow they are. But the speed isn’t the point. The fjord near my house, surrounded by huge cliffs, was formed by a glacier. Not because it was slow, but because it was large, clearly directed, and relentless.

Glaciers make a huge impact. They don’t etch out mere creeks, they carve gorges and canyons.

Lessons from a Glacier for Authors

Authors can take a lesson from glaciers. While you might not be huge like a glacier, you can make an impact by being clearly directed and relentless—even moving at a slow pace.

Are You Clearly Directed?

Do you have a clear direction? Do you have an end goal in mind with well-laid out objectives to reach your goal?

Without a clear goal and direction, we wonder all over the place and end up making less impact. People walk the straightest path when they have their eyes fixed on a distant object. Set a goal and keep your eyes fixed on your goal.

For every activity you do related to your book, ask yourself whether this activity is moving you closer to your goal. Spend your time and energy on the activities that move you in the direction you want to go.

If your desire is to glorify God with your books, then you can be confident that he will direct your steps as your walk in the direction of your goal. You can trust that God will guide you just as Isaiah says:

Whether you turn to the right or to the left, your ears will hear a voice behind you, saying, “This is the way; walk in it.”

Are You Relentless?

We expect immediate gratification for our efforts. Our culture has taught us that things should come fast and easy. Get rich quick schemes abound. There are hundreds of gurus on the Internet willing to teach you a few easy steps to grow your business exponentially. The sad truth is that it only works for a handful of businesses. Most business grow slowly and steadily over time.

Glaciers are slow. You don’t see the impact they are making right away. It can take years before you see the change that a slow-moving glacier is making on the earth. The same may be true for your efforts. It may take years before you see the impact your books and writings are having on people.

Being relentless is about perseverance. Writing and marketing your books takes a lot of perseverance. It takes an average of seven contacts to secure a media interview. It takes about nine months of regular blogging to develop a following.

David says in Psalm 127:

Unless the Lord builds the house, the builders labor in vain. Unless the Lord watches over the city, the guards stand watch in vain.

If your books bring glory to God, then it is God who is building your house. Your job is to be diligent and God’s job is to do the building.

You can make an impact. Don’t rush it. Move carefully and deliberately, trust God, and when you look back, you will see the fruit of your efforts.

Related Posts:
The Rule of Seven
Goals: Guideposts on Your Journey
Are You Running with This?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Hope: The Vital Message

Mudslides, floods, volcanoes, school shootings, plane crashes, sex scandals, embezzlement, and tragic accidents. The news if full of awful things happening both here in the United States and around the world. With all this negativity, hopelessness is a common commodity.

Hope is defined as “an optimistic state of mind that is based on an expectation of positive outcomes with respect to events and circumstances in one’s life or the world at large.”

Hope is in short supply in our world today. In North Carolina (where I reside), the suicide hotline receives 255 calls each day and someone commits suicide every six hours. That is a lot of hopelessness.

At the NRB Convention earlier this year, Vice President Mike Pence stated, “Your ministry, your message, your values are needed now more than every before. Every day, every hour, you speak strength to the heart of the American people.”

People are looking for hope. As a Christian author, you offer this message of hope. As Christians we know that our hope is not rooted in this world. Our hope is in Jesus Christ. People need this message.

Hope brings change. According to a new study by Barna, one-third (35%) of all U.S. adults say they have made a “big change” in their life because of a conversation about faith. Christian books spark conversations about faith and bring hope.

As an author, don’t lose hope. Your books are valuable. Christian books bring hope. They help people find or renew their faith.

Related Posts:
It’s All About Hope
Are You Staying True to Your Calling?
What Is Your Purpose?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.