Do You Need Marketing Confidence?

You have heard the clichés “Dress for success” and “Dress for the job you want, not the job you have.” While familiar and maybe a little overused, they are still true.

Similar to dressing for success, there are steps that you can take to build your confidence for success in marketing your books. If you find yourself lacking marketing confidence, implement these three suggestions that will boost your confidence the way dressing does.

1. Present a Professional Image.

A professional image is about dressing sharply. As an author, your website, business card, letterhead, email signature, and social networking sites are where your audience receives their first impression of you. Make sure these look sharp and professional. Use a professional author photo. Have consistency across all your platforms in image, color, and theme so that you present a branded image.

Studies show that the clothes we wear affect our behavior, attitudes, personality, mood, confidence, and even the way we interact with others. In other words, the image you present to the world affects how you think and act. So, present a professional author image and you will gain confidence.

2. Stay in The Know.

Nothing builds confidence like knowledge. The more you know, the more secure you are in stepping into that knowledge. Staying up-to-date on publishing and marketing trends helps you act more confidently. Learn what others are doing successfully and then mimic these tactics with your target audience for successful exposure.

Join writers’ or publishers’ associations to receive cutting-edge information and join with others in group marketing efforts. Network with members of the organization to learn what is working for them and for collaborative opportunities. Right now, Christian Small Publishers Association (CSPA) is offering a summer membership special for small publishers and independent authors producing Christian books. For just $120 you can join CSPA through December 2019.

3. Show Your Passion.

As an author, you should be passionate about your book and the message it conveys. A passionate person displays confidence in the subject they are passionate about. Let your passion shine through as you communicate with people. Enthusiasm is catchy. As your fervor for your book shines, others will also catch your excitement and want to know more about your book and how their lives might benefit from your message.

Pursue and respond to opportunities to let your passion shine. Write guest blog posts and articles aimed at your target audience. Look for speaking opportunities to share your message.

Developing a professional, well-dressed image will build your confidence and help establish trust with your readers and other professionals you interact with as you market your books.

Related Posts:
Don’t Be Unprofessional
Do You Look Professional?
Is Fear Paralyzing You?

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Helping You Be Successful

Recently, one of the publisher associations for independent publishers released their annual distributor directory. This association is providing their members a much needed service through offering this directory each year. I applaud them.


As I looked over the directory, I realized that this newly updated book distributor directory did not include any of the Christian book distributors. I was reminded afresh why there is still a need for an association for small publishers and independent authors who are producing materials for the Christian marketplace.

Eleven years ago, when I helped found Christian Small Publishers Association (CSPA), the purpose and mission of CSPA was to provide information and services to those producing Christian materials. When I first independently published a Christian book, I discovered that the existing publisher associations for people like me did not provide the tools I needed to reach the Christian marketplace. Hence, CSPA was founded to provide that service.

Looking at the distributor directory reminded me afresh that CSPA still plays a vital role for those small publishers and authors producing Christian materials. Christian Small Publishers Association continues to provide information and services that help our members reach the Christian marketplace.

While Christian books can be found in secular bookstores and in public libraries, many Christians choose to use Christian bookstores (online as well as physical stores) to purchase their books. Many churches host libraries filled with Christian materials. For this reason, it is important to make your Christian books available to these venues. However, the Christian marketplace does not use the same distributors or tradeshows that secular bookstores and libraries use. Knowing these resources and having access to them is necessary for those producing Christian materials.

Belonging to a publishers association is important for anyone producing books. Membership in an association signals that you are serious about your endeavor. It also provides you with the information and the resources you need to be successful.

If you already belong to a publisher’s association, I applaud you for making use of services geared toward helping you be successful. If you produce Christian materials, I encourage you to consider membership in CSPA. You can learn more about the benefits of membership on CPSA’s website.

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