Marketing for Success

The International Christian Retail Show is next month! This year will be the seventh year for Christian Small Publishers Association (CSPA) to host a seminar for publishers and independently published authors, as well as anyone interested in becoming a publisher, at the International Christian Retail Show (ICRS).

CSPA is pleased to announce that we will host our annual Publishers’ Institute at ICRS this summer in Atlanta, Georgia. The theme of this year’s Publishers’ Institute is “Marketing for Success.” Speakers and topics will include:

davidweldaySpecialty Sales: Tap into Book Sales Sources Right Under your Nose!
David W. Welday III, President, HigherLife Publishing & Marketing

David Welday is President of HigherLife Publishing and Marketing, Inc. HigherLife is a strategic consulting, publishing, marketing and business development company that works with executives, authors and organizations to create innovative strategies and resources built on positive, life-changing messages. David has served in the publishing and marketing world for over 30 years and has vast experience in; direct response marketing, book publishing, curriculum and digital resource development. He has acquired and worked with multiple New York Times bestselling authors. His experience includes work in traditional, collaborative and self-publishing models. David is a gifted communicator, marketing strategist, copywriter, publisher and coach.

sarahbolme2Seven Essential Ingredients for Successful Book Promotion
Sarah Bolme, Director, Christian Small Publishers Association

Sarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.

Round Table Discussion
A round table discussion will also be held during the seminar. Attendees will be able to discuss publishing and book marketing strategies with each other and the presenters.

Publishers’ Institute will be held on Sunday, June 22, from 1:00 to 3:00 p.m. at the Georgia World Congress Center in Room 207, during The International Christian Retail Show (ICRS) in Atlanta. The cost is just $20. You can register in advance on CSPA’s website by just clicking here. Registration will also be taken at the door of the event.

I hope to see you there!

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Audience Development

“If you build it, they will come.” While this may be true for a Field of Dreams, it does not translate to publishing a book. “If you publish it, they will read it” is not an axiom. Rather, getting people to read a book that has been published takes work.

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Christian Small Publishers Association (CSPA) seeks to equip publishers in marketing their books. One of the ways we strive to do this is by offering an annual seminar for publishers and anyone interested in becoming a publisher at the International Christian Retail Show (ICRS).

This year, our seminar, Publishers’ Institute: Tools for Success, focused on helping publishers enrich and expand the audience for their books. The buzz word circling the publishing world for this concept is “audience development.”

The seminar covered three areas of audience development:

  1. Acquiring foreign rights for your books (and as a side, CSPA now has two foreign rights agencies’ services available to our member publishers).
  2. Developing your audience to create a self-sustaining system that grows.
  3. Marketing trends to take advantage of to enlarge your audience.

If you want to find out ways that you can develop and enlarge an audience for your books, then I recommend that you listen to the audio version of this year’s Publishers’ Institute seminar. It is available on CSPA’s website at this link (http://www.christianpublishers.net/?page_id=8) for you to order and download. The cost is just $16 and this will give you access to both the audio recording of the speakers as well as to each speaker’s PowerPoint presentation.

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Tools for Publishing Success

The International Christian Retail Show is just two months away! This year will be the sixth year for Christian Small Publishers Association (CSPA) to host a seminar for publishers (and anyone interested in becoming a publisher, including self-published authors) at the International Christian Retail Show (ICRS).

CSPA is pleased to announce that we will host our annual Publishers’ Institute at ICRS this summer in St. Louis, Missouri. The theme of this year’s Publishers’ Institute is “Tools for Success.” We have an exciting lineup of speakers for the seminar.

International Rights: Is It Right for You?
Cheryl Melendez, Executive Director, GLINT
Michelle Zasadil, International Rights Manager, GLINT

Cheryl MelendezCheryl Melendez is the Executive Director of GLINT (Gospel Literature International). Cheryl has worked in the not-for-profit sector for over 18 years holding several management and executive positions, has served as interim director for a start-up Foundation, has experience in retail sales, and has managed her own company for the past 7 years. She has a wealth of experience in growing memberships in associations, customer service, and managing business operations.

Michelle Zasadil has been the International Rights Manager for GLINT since 1998. She manages GLINT’s relationships with the “product owners”, which are the companies that publish English-language books and other resources that the international publishers are able to translate and distribute.

Creating Thriving Content Ecosystems
Jon Hirst, President & CEO, GMI

jon hirstJon Hirst is the President & CEO of GMI (Global Mapping International). Jon has a background in mission innovation, publishing, and leadership. He was the Executive Director of Communications for HCJB Global from 2005 to 2009. Jon is passionate about using technology to improve the spread of the gospel. Recently, Jon and his wife, Mindy, have mentored leaders and authors through their Generous Mind think tank. Jon is also co-author (with Mindy Hirst and Paul Hiebert) of Through the River: Understanding Your Assumptions about Truth and co-editor (with Jim Reapsome) of Innovation in Mission.

Marketing Trends in Selling Books
Sarah Bolme, Director, Christian Small Publishers Association

Sarah2009PicSarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.

Publishers’ Institute will be held on Sunday, June 23, from 3:30 to 6:00 p.m. at the America’s Convention Center in Room 262, during The International Christian Retail Show (ICRS) in St. Louis. The cost is just $20. You can register in advance on CSPA’s website by just clicking here. Registration will also be taken at the door of the event.

I hope to see you there!

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Useful Information

“A-1 Seminar.”

“Publishers’ Institute helped me greatly with learning new marketing ideas.”

“I loved all the speakers. The Institute was very well put together. I especially appreciated the variety of topics.”

 “I thought that Sarah’s presentation at Publishers’ Institute on Sunday as one of the highlights of the convention for me. She gave so many wonderful marketing tips with so much valuable information. Thank you so much for taking all of the time you did to offer us such a wonderful learning experience at the convention.”

These were some of the comments that Christian Small Publishers Association (CSPA) received from attendees at our fifth annual Publishers’ Institute: Thriving in a Changing Industry, which was held at the International Christian Retail Show (ICRS) in Orlando Florida, last month.

If you were not able to attend ICRS and thus unable to access the great information provided at Publishers’ Institute, I want you to know that we have the complete version of Publishers’ Institute now available as an audio download. Whether you are a publisher or an author, you can still benefit from the great information provided at the seminar.

The audio version of Publishers’ Institute: Thriving in a Changing Industry can be purchased for just $16 on Christian Small Publishers Association’s website. The PowerPoint presentations that accompanied each speaker’s talk are available with the audio download.

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Thriving in a Changing Industry

This year will be the fifth year for Christian Small Publishers Association (CSPA) to host a seminar for publishers (and anyone interested in becoming a publisher, including self-published authors) at the International Christian Retail Show (ICRS).

CSPA is pleased to announce that we will host our annual Publishers’ Institute at ICRS this summer in Orlando, Florida. The theme of this year’s Publishers’ Institute is “Thriving in a Changing Industry.” We have an exciting lineup of speakers for the seminar.

Is the World Flat? Trends in eBooks and Digital Publishing
John McClure, Publisher, Signalman Publishing

After spending his time as an active duty Navy officer and then later as an IT manager for a large hotel chain, John McClure discovered e-readers, and specifically the Amazon Kindle shortly after its debut. He researched the process for formatting books to meet the Kindle specs and publishing in the Kindle Store and felt called to engage this as a business. Thus in June, 2008, Signalman Publishing was founded. Today, Signalman has published 60 titles for the ebook market with 33 of those titles also available in paperback.

Selling and Distributing Your Book to Retail… How Does it Work?
Dave Sheets, Vice President of Sales, Snowfall Press

David Sheets is a book industry veteran with experience with some of the top publishers and distributors in the Christian book industry. David has worked with Tyndale House Publishers during the heyday of the New Living Translation (NLT) and the Left Behind series; and Multnomah Publishers during the mega-selling time of The Prayer of Jabel. In addition, David led the sales and marketing teams at STL Distribution as Sr. Vice President. In 2008, David was named as one of Christian Retailing Magazine’s ‘Top 40 under 40.’ Most recently, David joined Snowfall Press, a rapid growth, short run print solutions company. Snowfall works with authors, publishers, ministries and businesses to produce high quality, short book runs with unique retail and direct-to-consumer distribution options.

The Ten Essential Elements of Successful Book Promotion
Sarah Bolme, Director, CSPA

Sarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA), the owner of CREST Publications, and the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace. She is also the editor of the CSPA Circular, the monthly newsletter of Christian Small Publishers Association. Sarah’s passion is educating others to help them market their books into the Christian marketplace.

Publishers’ Institute will be held on Sunday, July 15, from 1:00 to 3:30 p.m. at the Orange County Convention Center in Room 303A, during The International Christian Retail Show (ICRS) in Orlando, Florida. The cost is just $20. You can register in advance on CSPA’s website by just clicking here. Registration will also be taken at the door of the event.

I hope to see you there!