Is Your Link Universal?

Last June, I wrote a blog post titled “Are You Using the Right URL?“. The article educated authors on how to use the best URL when sending potential buyers to your book on Amazon.

Is Your Link Universal?

The short version of that article is that many authors search for their book on Amazon, then they copy the URL from the search. This URL link is long and complicated. It is much better to use the shorter, correct URL when sending people to Amazon.

I am still amazed at how many authors are not following this advice. I still consistently receive long complicated URLs from authors for their books on Amazon.

Using the best URL when marketing a book is important. So, now I am going to encourage you to go one step further with your Amazon URL.

If you are marketing your book to a large audience, and some of these people might live outside the United Sates (or the country in which you reside if you are not in the U.S.), then it is best to use a Universal Amazon Link.

What is a Universal Link?

A Universal Link automatically takes readers to the Amazon store in the country in which they live.

If you use a regular Amazon.com link in your marketing, people who live outside the United Sates are taken to the U.S. Amazon store. If they want to purchase your book, they have to switch to the Amazon store in their country. Amazon has different URLs for sales in different countries. For example:

You can make it easy for people to purchase your book by using a Univeral Amazon Link in your marketing. The good news is that creating an Amazon Universal Link is free. There are a number of services that you can use to create one for your book. These include:

For example, my book, Your Guide to Marketing Christian Books, can be found on Amazon.com at:Your Guide to Marketing Christian Books

https://www.amazon.com/Sarah-Bolme/dp/0991299515

The Universal Amazon Link for my book is:

https://rxe.me/GQJJ29

If you provide a link to Amazon on your author or book website for readers to purchase your book via Amazon, then changing that link to a Universal Amazon Link can help you sell more books.

Related Posts:
Are You Using the Right URL?
Presence: It’s Essential in Selling Books
Amazon Is NOT Your Publisher

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Does Your Book Need an Update?

This summer, two houses on the block where I live were put up for sale. Both houses were built about the same time. They are comparable in size. The asking price for each house was similar.

In selling, presentation makes all the difference!

One house sold in three days! The other house is still on the market six months later.

Why did one house sell so fast while the other still languishes on the market?

A quick look at their online listings gave me the answer. The house that sold in three days sported an updated look. The inside was pristine! The kitchen sported a modern look. The house had wood floors throughout. In addition, it was clearly staged with just the right kind and number of furnishings.

The house that is still languishing on the market sits empty. There is no furniture in the house. The inside sports a mix of old and new. The kitchen has new counter tops, but the cabinets are dated. The house has new carpet, but only some of the floors are hardwood.

In selling, presentation makes all the difference. The same is true for books.

Are you struggling to sell your book(s)? Are you taking out Amazon or social media ads, but not having much success with sales? Maybe it is time to refresh and update your presentation.

Refresh Your Presentation

Ask yourself these questions:

Book Cover

  • Does your book’s cover need to be refreshed?
  • Is your book cover accurately reflecting the genre of your book?
  • Does your book’s cover sport a similar look to other books on your subject matter or fiction genre?
  • It your book title and subtitle easy to read in a thumbnail sketch?
  • Does your book cover’s color send the right message?

Book Description

  • Does your book description page on Amazon need updating?
  • Are you using the best keywords?
  • Do you need to try new Amazon categories for your book?
  • Have you optimized your Amazon Book Page to utilize all the options available for giving the best information to hook people into buying your book?
  • Does your book description answer the “What’s in it for Me?” question?
  • Are you using bullet points in your book’s description for easy scanning?

Book Reviews

  • Do you need more reviews of your book on Amazon for better social proof to convince readers that your book is worth their time and money?
  • Is your book’s overall review rating four stars or better?

Publisher RocketSince about 50% of PRINT books and 80% of EBOOKS are sold via Amazon, keeping your Amazon listing updated is essential for selling your book.

Members of Christian Indie Publishing Association (CIPA) now receive a 30% discount on Publisher Rocket. This software helps authors and publishers pick the keywords that readers frequently use and the best book categories.

Related Posts:
The Importance of a Cover
Is Your Book Cover too Cluttered?
Book Reviews Are Social Proof

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