Last June, I wrote a blog post titled “Are You Using the Right URL?“. The article educated authors on how to use the best URL when sending potential buyers to your book on Amazon.
The short version of that article is that many authors search for their book on Amazon, then they copy the URL from the search. This URL link is long and complicated. It is much better to use the shorter, correct URL when sending people to Amazon.
I am still amazed at how many authors are not following this advice. I still consistently receive long complicated URLs from authors for their books on Amazon.
Using the best URL when marketing a book is important. So, now I am going to encourage you to go one step further with your Amazon URL.
If you are marketing your book to a large audience, and some of these people might live outside the United Sates (or the country in which you reside if you are not in the U.S.), then it is best to use a Universal Amazon Link.
What is a Universal Link?
A Universal Link automatically takes readers to the Amazon store in the country in which they live.
If you use a regular Amazon.com link in your marketing, people who live outside the United Sates are taken to the U.S. Amazon store. If they want to purchase your book, they have to switch to the Amazon store in their country. Amazon has different URLs for sales in different countries. For example:
- Amazon in Canada is https://amazon.ca
- Amazon in the United Kingdom is https://amazon.co.uk
- Amazon in Australia is https://amazon.com.au
- Amazon in Germany is https://amazon.de
- Amazon in France is https://amazon.fr.
- Amazon in Japan is https://amazon.co.jp
You can make it easy for people to purchase your book by using a Univeral Amazon Link in your marketing. The good news is that creating an Amazon Universal Link is free. There are a number of services that you can use to create one for your book. These include:
For example, my book, Your Guide to Marketing Christian Books, can be found on Amazon.com at:
The Universal Amazon Link for my book is:
If you provide a link to Amazon on your author or book website for readers to purchase your book via Amazon, then changing that link to a Universal Amazon Link can help you sell more books.
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