Do you remember these puzzles from your childhood (or maybe your kids’ childhood)? Which one is different?
Standing out from the crowd is important. With over one million self-published books produced every year, how do you stand out from the crowd?
The answer lies is not in drawing attention to yourself by standing out in an odd or strange way as in the above puzzle. Instead, you want to stand out in ways that are attractive and draw people to you and your book.
It’s not just your book that must stand out. Your marketing efforts also need to stand out in the crowd to attract attention.
After you have written a compelling book that is professionally edited and designed, your next step is to ensure that your marketing activities don’t just mimic what others are doing, but stand out from the crowd.
You can stand out from the crowd with the following three strategies:
1. Informative and Unique Content
Give away free content that ties into the theme of your book. This free content must also be unique and answer important questions or solve important problems your target audience faces. Share this content on your blog and in your social media posts. Offer some content in downloadable format for interested readers to receive in exchange for their email address. This helps build your email marketing database.
2. Connect with Your Audience
Connection is about caring. We connect with others when we care about them. Care for your audience. Show up where these people hang out—be that on social media or in person. Talk to them. Rejoice when they rejoice, mourn when they mourn. Support their efforts and cheer them on. Most people crave authentic connection. Your audience will begin to trust you when they see that you are authentic.
3. Be Consistent
Many Indie authors start strong, but soon fizzle out. When results don’t roll in the way these authors expect, they turn their attention elsewhere. It takes at least a year to build a strong, loyal following. To stand out, you must show up consistently and add value to people’s lives.
In marketing and selling books, you want to be noticed in a good way, not because of appearing odd or strange. Show up, connect with your audience, and offer them great content. Stand out for the value you bring to people’s lives.
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Photo courtesy of Anton Belitskiy.