Smashwords, an ebook self-publishing and distribution platform, analyzes their aggregate ebook sales across their distribution network each year. This analysis of over 450,000 ebooks by 130,000 authors and publishers provides information for best practices for selling ebooks.
The vast majority (87.5%) of Smashword’s sales are fiction titles—well in line with digital book sales trends.
In his 2017 Smashwords Survey, Mark Coker, founder of Smashwords, provides insights to help authors make their books more accessible, desirable, and enjoyable to readers. Here are three questions the most recent Smashwords survey answers.
1. Should I offer a free promotion of my ebook?
Smashwords survey found that free still draws readership, but that best results come from offering a first in series book free to hook readers on the series.
- The number of downloads from free ebook offers has declined over the past three years. In 2016, offering an ebook for free produced 33 times more downloads on average compared to priced titles in the past 12 months. However, in 2015, the number was 35 times more and in 2014, that number was 41 time more.
- Free is still a powerful sales catalyst for series or backlists. Series that offer the first book free earn 55% more on average than series that don’t offer the first book free.
2. What is the best price for an ebook?
On average, nonfiction ebooks sell at a higher price point than fiction titles. The Smashword’s survey found that the most common price point for indie authors fiction ebooks is not the price point that maximizes earnings.
- The most common price point for indie author selling fiction books is $2.99.
- The top four price points for maximizing unit sales (other than free) are $3.99, $4.99, $0.99, and $2.99.
3. Do shorter ebooks sell better than longer ones?
On interesting takeaway from the Smashword’s analysis is that the average length of books that are selling the most copies has decreased over the past few years.
- In 2012, the average wordcount for the top 60 best-selling romance titles was 112,195.
- In 2016, the average wordcount for the top 70 best-selling titles romance was 92,725.
I would love to see more statistics about Christian ebook sales. Sadly, Smashword’s does not break out statistics by categories. However, they do provide ranking for sales of books by category for overall sales. Smashword’s survey found that Christian fiction ebook sales ranked 14 out of 17 categories. For nonfiction books, the Religion & Spirituality category ranked fourth out of 16 categories.
I think the two most noteworthy takeaways from this study are that the best price points for maximizing earnings for a fiction ebook is $3.99 or $4.99 and that free can still drive discoverability for an author.
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Photo courtesy of Dylan Siebel