March is Read Aloud Month

Do you write books for children? March is National Reading Awareness Month and Read Aloud Month. is a group that is the most active in bringing awareness to the importance of reading aloud to young children with their Read Aloud 15 Minutes campaign.

Read Aloud recently conducted an in-depth survey on whether parents are heeding the advice of experts to read aloud to their children at least 15 minutes a day. Reading aloud has an extremely positive impact on brain development.

Sadly, ReadAloud’s study found that less than half of the parents surveyed (just 46%) say their child is read books aloud at home every day, and only 34% say their child is read books aloud at home daily for 15 minutes.

Parents reported the following reasons for not reading aloud to their children:

• 40% said they “can’t find the time in the day.”
• Four in ten parents said it’s easier to find video games than books for their children.
• Half of the parents feel books for their child’s age are too expensive.
• One-third of the parents who don’t read to their children said their children won’t sit still long enough.

The Read Aloud 15 Minutes campaign believes that reading aloud to children between birth and 8 years of age is extremely important. During this age span, there is a unique and fleeting opportunity for parents to foster language and social-emotional connections, to expand knowledge and imagination, and to stimulate brain networks that make reading and learning possible. Consistent reading aloud provides a simple and ideal way to do these things.

If you write and produce books for children, I encourage you to use the information and these survey results provided by to engage parents and promote your books. You can do the following to encourage parents to read aloud to their children and to use your books to do so:

  1. Educate your target audience about the benefits of reading aloud to children.
  2. Provide them tips on ways to work in reading to their children into their day, even in short segments. They can read during bath time, while waiting for an appointment, or even in line at the grocery story.
  3. Provide discounts and specials on purchasing your books for parents so they perceive your books as affordable and buy them.
  4. Set up readings of your books in your local bookstores and libraries and encourage parents to bring their children to hear the story.

Remember, the more value you provide to your potential readers, the more likely they will engage with you and purchase your book. Your Christian children’s book is not just a story for young children, it is a tool that parents can use to teach their children language and increase their ability to learn, as well as point them to their Creator.

Related Posts:
Broaden Your Audience
Create Book Bundles for Gifting
Children’s Book Week

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Read Aloud Campaign

Research shows that reading aloud to a child is the single most important thing a parent can do to prepare a child for reading and learning. Yet, only 48% of young children in this country are read to every day.

Read Aloud

The Read Aloud 15 Minutes Campaign is seeking to change this statistic. The campaign strives to encourage all parents to make the effort to read aloud to their young children for just 15 minutes every day. Reading aloud matters and helps set a child up for educational success.

Every publisher of children’s books should care about this campaign. The more parents are reading to their children, the more demand there will be for good children’s books. So, supporting this campaign is a great marketing strategy for every publisher of children’s literature.

As a publisher or author, you can become a Read Aloud 15 Minutes Campaign partner. Partnership with the campaign is free. Read Aloud simply asks that all partners distribute Read Aloud 15 Minutes campaign messages to their audience via email, social media, blogs, website, etc., three times a year during:

  • Read Aloud Month in March.
  • Seize the summer in midsummer.
  • Supporting a Parent Dialogue in October.

In exchange, Read Aloud 15 Minutes will list your company on their website in their directory of national partners.

Joining with national campaigns that fit with your target audience is a great way to increase your marketing messages and engage more readers.

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