International Read an eBook Day

Read an eBook Week was created back in 2004 to educate and inform the public about the pleasures and advantages of reading electronically. It helped raise awareness at a time when ebook reading was just in its infant stages.

Read an eBook

In recent years, the popularity of ebooks has soared. Last year, 28% of adults aged 18 and older read at least one ebook, according to Pew Research. Today, readers can access ebooks on any mobile device, computer or tablet, anytime, anywhere.

Now OverDrive, a library and school book distributor, has launched “International Read an eBook Day”. This new annual holiday was created to celebrate and raise awareness for reading on digital devices. This year, International Read an eBook Day will be held on September 18.

On September 18, readers around the world will be encouraged to take part in this large reading event. OverDrive will celebrate the day by giving away tablets and devices every hour on the International Read an eBook Day website.

Consider piggy-backing on this day to promote your own ebook. Use International Read an eBook Day to offer a special on your ebook or to give away a free ebook to entice readers to buy another one of your books. Shadow Mountain Publishing recently used the “offer a free novella to sell a novel” technique to sell their new Young Adult fantasy book A Tale of Light and Shadow. The publishing house offered a free PDF download of a 49-page short story titled The Fool and the Dragonox, which is the prequel to A Tale of Light and Shadow.

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It’s Read an E-Book Week

This week is officially Read an E-Book Week.


The purpose of Read an E-Book Week is to educate and inform the public about the pleasures and advantages of reading electronically. Some authors and publishers may feel like this week is no longer necessary with the growth of e-reading. Read an E-Book Week was originally registered with the Chase’s Calendar of Events in 2004. Since that time, sales of ebooks has only grown to constitute less than one-third of all book sales. With this statistic, it seems to me there is still room for ebook reading awareness.

New data from the Codex Group, a New York book industry research firm, suggests that further work may be needed to increase readers’ awareness of the availability of ebooks. According to Codex Group’s survey of 2,042 ebook buyers, 86% of them buy ebooks from only one retailer, mostly Amazon, Apple, or Barnes & Noble.

While this is good news for the big retailers, this is not so good news for the smaller ebook retailers. Small retailers receive most of their ebook sales from just 14% of ebook buyers who shop from more than one retailer. In essence smaller ebook retailers—including author and publisher ebook sales via their own websites—have an uphill battle to fight to sell ebooks.

So, Read an E-Book Week may be the time to attract some ebook sales direct from your website by offering a price promotion to celebrate this event.

I am doing just that, but with a twist. You see, I did not get the ebook version of my newly released Third Edition of Your Guide to Marketing Books in the Christian Marketplace up on either Amazon or Barnes & Noble in time to celebrate Read an E-Book Week. However, I am offering it as a downloadable PDF (one ebook format) on my website for $21.99. You can order your ebook copy today, just visit

What special are you offering on your ebooks to celebrate Read an E-Book Week?

Read an eBook Week

This week is Read an eBook Week. In fact, the whole month is eBook Month.


If you have an ebook, this week (and this month) is a great time to promote your ebook and find new readers. This nationally recognized Read an eBook Week offers many great ways to promote your book.  Here are a few for you to consider:

  1. If you have been meaning to make your books into ebooks, now is the time to do it. Make your books available as ebooks for eBook Month and send out press releases letting the media know.
  2. Offer your blog as an ebook to your readers for eBook Awareness Month.
  3. Host an ebook meet-up in your area and teach newbies how to use their Smart phone, iPad, iPod Touch, or Tablet to download and read ebooks during Read an eBook Week.
  4. Tweet links to your ebooks during Read an eBook Week at #ebookweek.
  5. Offer a special on all your ebooks during Read an eBook Week or for the whole month of March.

I am offering my blog as an ebook this month. If you wish to have all my published blog posts as an ebook for you to read at your leisure, you can download Marketing Christian Books blog at Simply choose whether you want to download this blog as an ePub file or a Mobi file. Then enjoy reading!

In addition, Christian Small Publishers Association (CSPA) member publisher, Sable Creek Press, is offering two of their books for free on Kindle tomorrow, Tuesday, March 5, for eBook Week. Take advantage of this special and download these books to read!

I would love to hear about the specials you are offering on your ebooks this week or month. Leave me a comment and let me and all my blog’s readers know about your ebook special.

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eBooks: What are Consumers Willing to Pay?

This week is Read an E-Book Week. The purpose of this event is to raise awareness for and promote ebooks.

Those of us in involved in the publishing world have been hearing a whole lot about ebooks lately. Publishers and retailers are having skirmishes over the pricing of ebooks. The number of ebook reading devices is escalating. The competition over ebook readers’ dollars is growing.

The popularity of ebooks is definitely rising. Just since Christmas, I have encountered more people reading on a Kindle than I had in the all of the previous year (2009).

A recent study by BISG showed that the number one reason people purchase an ebook is affordability, followed by the ease of download, the instant access to books, and the portability of an ebook.

Affordability is a big issue. People expect to pay less, sometimes much less, for an ebook.

Smashwords, the largest publisher and distributor of independent ebooks, offers various pricing options. One of the options they make available is “Reader Sets the Price.” With this option, the customer pays whatever they want for an ebook. The customer can take the ebook for free or select a price of $0.99 or higher.

Recently, Smashwords looked at a sample of 353 purchases for books where the customer was allowed to set the price. They found that of the 353 customers, 299 took the ebook for free and 54 paid money for the ebook. The average price the customer chose to pay for one of these ebooks was $3.20.

Interestingly, when Smashwords computed the average yield per book purchased, including those who took the books for free, the yield per book averaged out to each download grossing $0.49.

So, if you are an author or a publisher of ebooks, what this means is that you won’t be getting rich off of your ebook sales anytime soon. Price your ebooks too high and no one will buy them. Price them too low and you will have more buyers, but less revenue.

Your best bet is to find the sweet selling price that nets you the best yield of both buying customers and dollars.

Now go read another author’s ebook for Read an Ebook Week. A great list of free and discounted ebooks can be found on the sponsor’s website.

[Note: to generate your interest, I pointed out that there were free and discounted (a.k.a. cheap) ebooks on the list.]

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