If we could figure out the formula for how readers choose what book to read next, then almost any author could write and publish a bestseller. Sadly, no formula exists. After all, we are humans and formulas rarely describe human behavior.
So, how do readers choose books? —and if we have an answer to this question—how can it inform us to better market our books so that they are the ones readers choose?
A book reviewer recently conducted an informal poll on fiction reader behavior. She asked a group of Christian fiction readers how they decide what book to purchase next. Here is what the survey found were the top five criteria driving what book readers choose to read:
- The book was written by a favorite author.
- The book was classified in a favorite genre.
- The book sported an attractive cover.
- The back-cover copy was appealing.
- The book was recommended by reviewers and bloggers.
Remember, this is not a formula, rather it is a loose guide of what draws readers in to choose a certain book. I believe there are a few marketing takeaways from the answers to this survey. None of these takeaways are new, but reminders are useful and help us keep our minds focused on what is important.
1. Fans are important.
Every author needs fans. Especially with fiction books, fans are necessary to sell more books. Many readers read authors they have read in the past and know they will deliver a good story. For fiction authors, cultivating a group of fans who love and promote your books is crucial. Find ways to reward your fans and keep them engaged between books.
2. A professional, engaging cover design is a must.
Your book cover is your number one marketing tool. Don’t skimp on your book’s cover. Use a professional designer to develop an engaging, eye-popping cover that fits your book’s genre. Test your cover design. Offer your friends and fans two designs of your upcoming book’s cover and have them vote on which one appeals the most to them. You can use a quiz generating service like Interact to run your poll.
3. Crafting a great description for your book is crucial.
People read fiction books for entertainment. They want to read a compelling, memorable story. Good fiction always has tension that comes from the challenges that the main characters face. These characters desire something deeply, but an obstacle stands in the way of allowing them to achieve their desire. In crafting a book description for fiction, show the readers these elements and promise them an intriguing story that they can relate to. Then, make a promise to readers about what they will find in the book. This promise should be intriguing so that the reader wants to read the book to find out more.
4. Reviews are essential.
Word-of-mouth remains the number one driver of book sales. Positive reviews by readers and bloggers are a form of word-of-mouth. They are social proof to readers that your book is worth their investment of time and money. Make obtaining reviews one of your top priorities in your book marketing plan.
Christian Small Publishers Association (CSPA) understands the important of reviews. This is why we offer our members the BookCrash program. This books for bloggers review program helps CSPA members get more reviews for their books. In addition, CSPA offers an on-demand seminar, Book Reviews: Tips for Getting More Reviews, free for our members. This seminar teaches easy to implement steps for obtaining more book reviews.
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