Make the Most of Summer Reading Intentions

A large majority of American readers (80%) plan to put away their cell phones to focus on reading this summer, according to an independent survey of 1,500 reading adults commissioned by Barnes & Noble. Of those expressing the desire to make reading a priority, many have vowed not to look at their phones for between 30 minutes and two hours during each reading session.

Types of Books

Among the full sample of readers, 48% said they plan to read books in the mystery genre this summer, 37% in the history genre, 34% in the fantasy genre and 33% in the science fiction genre. Fifteen percent of summer readers said they plan to join a book club this summer, with seven percent saying they are already in a book club.

Sixty-nine percent of summer readers said they will most often read a print book. Nearly a quarter (24%) of summer readers will most often read a book on an electronic device, while seven percent will listen to an audiobook. Of those reading or listening on a device, 34% will use an e-Reader, 34% will use a cell phone and 32% will use a tablet.

Kids and Reading

The survey, conducted in early May by the market research company Atomik Research, also showed nearly 90% of parents with children between six- and 17-years old plan to ask their youngsters not to use electronic devices like cell phones and video games during certain periods of time during the summer.

In fact, 61% of parents surveyed said summer reading is very important to their families, and 70% said summer reading for their kids is just as important as reading during the school year. In a sign that reading is a shared activity in many households, 69% of parents said their families read together during the summer, with more than half of parents (55%) planning to read the same books as their children this summer so they can have a bonding experience.

Summer Reading

Parents also have high expectations of the number of books their children should read this summer.  Of the 1,500 readers surveyed, 38% hope to read one to three books this summer, while 37% hope to read four to six books. Among parents, 35% want their child/children to read four to six books this summer, 26% want them to read 10 or more books, and 25% want them to read one to three books.

Capitalize on Summer Reading

Following are two great ways you can capitalize on the readers’ effort to read more this summer:

1. Offer a summer sale on your books.

Summer is also a great time to offer a discount or coupon on your books. With readers making an effort to read more this summer, they need books to read and a sale or special can more them to purchase and read your book.

2. Host a summer reading program at your church.

As an author, you want to encourage reading. The more people read, the more likely it is that they will read your book(s). You can use the results from this survey to encourage your church library or church children’s ministry to run a summer reading program. Offer to help facilitate the program and donate some of your books for prizes for those who read a certain number of books over the summer. After all, as a Christian, you don’t just want to promote reading, you want to promote reading Christian books to bring hope and encouragement and draw people closer to God.

Related Posts:
Good News: Reading Is Still Popular
Get Caught Reading, It’s Good For You
Six Benefits of Reading

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Important Information for Christian Authors

Do you finish every book you start to read? Many people don’t. I once saw a statistic that said that most people only read about half of a nonfiction book.

Today, many ebook retailers have proprietary software for reading their ebooks. This software allows them to actually track how readers interact with the books they download. One of the pieces of information that can be tracked is whether or not a book is actually read all the way to the end.

Kobo (which delivers digital books to 23 million people in 190 countries and is a competitor to Amazon Kindle) recently released statistics for 2014 that showed how frequently readers finished the ebook titles they bought. Here are the results they released.

Kobo Study

What I found so fascinating in this report is that Religion books were the most abandoned (not read all the way through). In four out of the six countries featured, religion books came in with the lowest percentage for completion. In North America, only a little over one-third of all religion books are read all the way to completion.

Learning that Religion books have the lowest completion rate is discouraging. Now I want to know why? Of course, Kobo can’t track why via its e-reading software. That is data that would need to be collected via surveys.

I have decided to not even speculate on why. There are so many possible reasons.
Instead, let me say a few related words. Sometimes member authors of Christian Small Publishers Association (CSPA) will tell me that they feel that a reviewer did not read their book through to completion. This is generally when they have received a negative review. With this statistic, I don’t find it surprising at all that some reviewers may never finish a book, especially if they don’t like it. After all, only 35% of people in North America who download a Religion title actually read the entire book.

The other thing that strikes me from this study is that, if you are an author of a religious book, you should pack your biggest punch, your most important message, at the beginning of your book. That way, you can be sure that a reader will read your most important message. If you leave it for the latter half of your book, only about 35% of readers will ever see it.

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