Grow Your Audience In Spite of a Pandemic

The coronavirus has upended our world. Almost everyone across the country – and even the world – is now facing “Shelter in Place” restrictions to limit the spread of the virus. Most businesses are taking a significant financial hit.

Grow Your Audience with Radio and Podcast Interviews

As an author, you can still grow the audience for your books—right from your home—during this pandemic. The good news is life has not ground to a complete halt. While where we go in public has been restricted, where we go on the Internet is still wide open.

Online radio and podcasts are still open for business. These shows are still interviewing people. Since radio and podcasts are all recorded over the phone or the Internet, there is fear of spreading the virus. So, the shows go on.

People are still listening to radio and podcasts, and may even be listening more because they have more time to do so, as their leisure activities are restricted. Being a guest on radio shows and podcasts is a great way to grow your audience.

As an author stuck at home, you can spend time securing radio and podcast interviews. And conduct them right from your home over your phone or computer.

After all, people need to hear a message of hope during this difficult time. As a Christian author, you have that message.

Christian Indie Publishing AssociationIf you are not sure how to go about securing interviews on podcasts and radio shows, I suggest that you join Christian Indie Publishing Association (CIPA). We are running a Coronavirus Special during the month of April.

The Membership fee has been reduced to $75. With your membership fee, you will have access to the following:

  1. List of over 100 Radio and Podcast Shows actively interviewing authors – with host names and contact information. The value of this list alone is worth more than your Membership fee.
  2. Reference Guides on:
    • Creating an Author Media Kit
    • How to Pitch the Media for a Guest Interview
    • Tips for a Successful Media Interview

Being interviewed on a radio show or podcast is one of the best ways to grow your audience and expose more people to your books. Take advantage of your “Shelter in Place” time to grow your audience. It will pay off.

Related Posts:
Are You Pursuing Radio Exposure?
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Photo courtesy of Christina Morillo.

Are You Pursuing Radio Exposure?

I recently encouraged an author of an adventure devotional for men who enjoy outdoor adventures to pursue outdoor stores as a venue for book sales. His response was that these general-market stores won’t want to carry a Biblical message.

I pointed him to Barna and encouraged him to use the statistics this research group reports about Biblical interest and belief in God in America. I told him that he can use these statistics to create a convincing argument to show the stores that the majority of their shoppers have an interest in God.

Knowing what people are looking for is useful in marketing. This knowledge informs your message and your approach to gain more exposure for your books. If you are pursuing exposure through guest interviews on radio shows, you can use the research findings from Finney Media to improve your pitch.

Radio is still a great way to reach people. More than 243 million American adults listen to the radio each month. News and talk shows are among the top listened to radio formats.

In 2016, Finney Media Research developed The Finney Media Why Listen?® Survey that delves into why individuals listen and give to Christian-formatted radio shows and programs. The 2018 survey had 26,800 respondents who listen to Christian-formatted radio. Results of the survey reveal:

  • In-car listening to radio dominates.
  • Online radio listening for teaching is growing.
  • Listeners tune out if the tone of the show is negative, angry or judgmental.
  • People report that they listen to Christian radio to help them grow spiritually.
  • The majority of respondents (87%) report it helps them worship God throughout the day.

Finney’s recommendation from these findings is for Christian radio to focus emphasis on spiritual content that is boldly Biblical. Finney believes that radios stations that meet their listeners’ expectations and needs will see genuine spiritual growth as well as an expanded audience.

If you are pursuing radio exposure for your books, you can use these findings to your advantage. When approaching show producers, let them know how your message is boldly Biblical and how it will meet their listener’s needs in using radio to worship God and grow spiritually.

By the way, Christian Small Publishers Association (CSPA) offers our Members a list of over 70 radio and podcast outlets actively interviewing authors. Right now, you can join CSPA for just $120 and receive membership through December 2019. Not only will this allow you to access this list of radio and podcast shows, you will also receive access to all the other great benefits CSPA offers our Members.

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Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Bruce Mars.