The Hidden Benefit of Winning a Book Award

Awards signal success to the world. Winning a book award provides numerous benefits including:

1. Increased visibility for the book and author.

All awards send out press releases announcing the winners. Having your book listed both in the press release and on the award’s website increases your visibility.

2. Increased opportunities for publicity.

Authors can also create press releases announcing that their book has won an award, garnering publicity. Media outlets are more likely to interview an award-winning author. In addition, announcing the award in your email newsletter, on your website, and on your social media sites brings you more exposure.

3. Increased perception of credibility of the book and author.

An award signals to book buyers, reviewers, and the media that your book is trustworthy and provides an excellent read.

4. Increased perception of the book’s value.

An award shows the public that your book is worth their time to read it and worth the money they will spend on purchasing it.

5. Increased sales.

Studies show that when presented with two similar books, book buyers will choose the one toting an award over the non-award winning book.

Book awards also carry hidden benefits. One big hidden benefit of winning a book award is increased author morale and confidence.

Winning a book award lifts an author’s spirit. It provides an author validation in a way that positive reviews cannot. It tells the author that their book stands out above others.
Increased author morale and confidence can have long-lasting effects:

  • It can spur an author to write more books.
  • It can provide an author the confidence he needs to launch a speaking career.
  • It can help the author persevere in marketing and promoting her book.

Of course, you cannot win an award unless you enter your book into awards. Only one month remains for you to nominate your book for the Christian Indie Awards. The deadline to nominate a book is November 15, 2018.

The Christian Indie Awards exist to recognize outstanding Christian books by Indie authors and small publishers. Books published in 2017 or 2018 are eligible for nomination. Books can be nominated by an author or a publisher.

To nominate your book for the Christian Indie Awards, CLICK HERE.

Related Posts:
10 Reasons to Enter a Book Award
The Value of Book Awards
Book Awards Help Promote Books

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Photo courtesy of Hannah Olinger.

Book Awards Help Promote Books

We have so much information presented to us every day that we remember very little of what we encounter.

Hence, keeping your book in front of readers on a regular basis is required for readers to remember your book. Most authors find it challenging to consistently keep their books in front of prospective readers in a fresh new way. Book signings, author events, reviews, and readers’ testimonials all provide great fodder for putting out fresh news about books on your author website and social media accounts.

Fresh news about your book gives you a creative way to continually put your book in front of your target audience. Each time your audience hears something new about your book, their memory is refreshed and they are reminded that your book is worthy of an investment of their time and money—increasing the chances that they will make a purchase.

Did you know that nominating your book for a book award gives you a fresh piece of news about your book?

An independent author who recently nominated her book for the Christian Indie Awards included the following note with her nomination.

I would like to express my deep appreciation for providing me and other small Christian authors the wonderful opportunity to enter the Christian Indie Awards. You encourage by recognizing the gifts our Lord has given us. Just the chance to enter is a real honor.

I agree with this author. It is an honor to nominate your book. God has given you a message and now you have the opportunity to nominate it for further recognition. So, share this honor with your audience. After you nominate your book for an award, announce to your audience that your book has been nominated for the award.

Readers take notice of book awards. The mention that your book has been nominated for a book award is one way to raise the level of prestige for your book. You can use your nomination (even if you nominate the book yourself) in promoting your book. Of course, if you win the book award, your book’s reputation will rise to a new level and you will be handed more news and promotional opportunities for your book.

If you have published a book that promotes the Christian faith in 2017 or 2018, your book is eligible for nomination to the Christian Indie Awards. You can head on over to www.christianaward.com and nominate your book. Then announce to your audience via your website, newsletter, and social media that your book has been nominated for the Christian Indie Awards. It’s fresh news that allows you to keep your book in front of potential readers.

Related Posts:
Four Benefits of Winning a Book Award
Book Awards Produce Winners
How to Capture Attention From the Beginning

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Call for Nominations

The Christian Indie Awards recognizes Christian books by small publishers and independent authors. Nominations are now being accept for the 2019 Awards.

The Christian Indie Awards are open to any small publisher or independent author who has published a Christian book. To be eligible to nominate a title, you must meet the following criteria:

  • Books must be Christian in nature, promote the Christian faith, and intended for the Christian marketplace.
  • Books must be published with a 2017 or 2018 copyright and released for sale in 2017 or 2018. New editions of previously published books are eligible.
  • Books must be printed in English and available for sale in the United States.
  • The nomination of a title must be made by the publisher or author of the book.
  • Eligible publishers must be small presses or independently published authors with revenues of $450,000 or less per year.

The awards are offered in 18 categories. To nominate your title visit the Christian Indie Awards website at https://www.christianaward.com. Nominations are accepted through November 15, 2018.

Check out these 10 Reasons to Enter a Book Award contest.

Related Posts:
Nominations Open for the Christian Indie Awards
The 2018 Christian Indie Award Winners
Four Benefits of Winning a Book Award

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Announcing: The 2018 Christian Indie Award Winners

The votes are in and counted. The winners of the 2018 Christian Indie Awards have been determined!

Christian book lovers and retailers voted on 189 nominated titles in 13 categories. The winners in each of the 13 categories are:

Fiction:
Waiting for Butterflies, Karen Sargent, Walrus Publishing

Historical Fiction:
Solve by Christmas, Amber Schamel, Vision Writer Publications

Romance:
An Improper Proposal, Davalynn Spencer

Christian Living:
Pizza With Jesus (No Black Olives), P.J. Frick, Lighthouse Christian Publishing

Bible Study / Theology:
The Supremacy of Christ, Dr. William McCarrell and Rev. Richard McCarrell, Grace Acres Press

Devotional:
Delight Thyself Also In The Lord, Delight Thyself Design Ministries, Delight In Him Publications

Biography / Memoir:
Go West: 10 Principles that Guided My Cowboy Journey, Jeremy Sparks, Elevate Publishing

Relationships / Family:
Helicopter Mom, Bethany L. Douglas

Children’s (age 4 to 8):
Made for a Purpose, Kristie Wilde, Wilde Art Press

Children’s (age 8 to 12):
The Kool Kids & The Land Of The Giants, James Tate, author, Jay Reed, illustrator, Beyond W8 Loss, LLC

Young Adult (age 12+):
Huntress (Life After Book 1), Julie Hall

Gift Book:
Fear Not: You are in Partnership with God To Manage His Creation, Jose Bonilla

Christian Education:
Leading by Example: A Parental Guide To Teaching and Modeling Christian Faith At Home, Rev. Dr. Tim Tooten, Sr.

Congratulations to all the winners! The Christian Indie Awards are sponsored by Christian Small Publishers Association (CSPA).

Are you looking for a great book to read? Try one of the winners of the Christian Indie Awards!

Related Posts:
The 2017 Book of the Year Award Winners
The 2016 Book of the Year Award Winners
The 2015 Book of the Year Award Winners

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How Not to Sell a Book

Nominations for the 2018 Christian Indie Awards are rolling in. One recent nomination demonstrates how not to sell a book. I thought I would share it with you, so you can know what not to do.

The Christian Indie Awards nomination form requests various information. The form asks the nominating party to list the publisher of the book along with contact information. This contact information is very important, because it is who we contact should the book win an award.

One recent nomination listed CreateSpace as the publisher of the book and gave contact information for CreateSpace. Folks, CreateSpace is not a publisher. Yes, you can request that they assign your book an ISBN number and then they list themselves as the publisher of the book on Amazon, but they are not the true publisher of the book.

If you are an independent author, you are the publisher. If you use any print-on-demand service like CreateSpace, IngramSpark, Lightning Source, BookBaby, or LuLu, you are still the publisher. These companies are simply printing platforms that allow you to independently publish your book.

So, this independent author lists CreateSpace as the publisher of the book and gives the contact information for CreateSpace. Now, if this nominated title were to win an award, we would have to send the announcement to CreateSpace. Do you think CreateSpace cares? Do you think they would contact the author and let the author know that he won an award? No, they won’t. CreateSpace is simply a revenue stream for Amazon. The company exists so that Amazon has more books to sell, and thus can make more money.

In an attempt to see if I could scare up other contact information for this author, I Googled the book’s title. To my dismay, the only place this book is listed on the internet is Amazon. The author does not have a website for the book. Neither the author nor the book are listed on Goodreads. There is not even a Facebook page for the book. Nothing.

Next, I strolled on over to Amazon to check the Author Page to see if I could scare up some information on the author. This time, I was not too surprised when I found that this author had not even completed the author profile for his Author Page on Amazon.

The book in question was published in November 2016. That was a year ago. In that time, the author has done almost nothing (from what I can tell) to promote this book. That’s like saying you are a missionary, but all you do is put some tracts in a local café and spend the rest of your time sitting in your house. How will people hear about the Gospel unless you tell them? How will people know about your book unless you tell them?

Having your book for sale only on Amazon with no other online presence will ensure that your book won’t sell. You must tell people about your book for them to know about it. Telling on the internet includes (at a minimum) having a website and a presence on social media.

By the way, nominations for the Christian Indie Awards are open through November 15, 2017. You can nominate your books at www.christianaward.com.

Related Posts:
Oh, The Places Your Book Will Go!
It’s Never Too Late
How to Get a Book into a Christian Bookstore

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Photo courtesy of Brandon Kawamura.