Book Awards Help Promote Books

We have so much information presented to us every day that we remember very little of what we encounter.

Hence, keeping your book in front of readers on a regular basis is required for readers to remember your book. Most authors find it challenging to consistently keep their books in front of prospective readers in a fresh new way. Book signings, author events, reviews, and readers’ testimonials all provide great fodder for putting out fresh news about books on your author website and social media accounts.

Fresh news about your book gives you a creative way to continually put your book in front of your target audience. Each time your audience hears something new about your book, their memory is refreshed and they are reminded that your book is worthy of an investment of their time and money—increasing the chances that they will make a purchase.

Did you know that nominating your book for a book award gives you a fresh piece of news about your book?

An independent author who recently nominated her book for the Christian Indie Awards included the following note with her nomination.

I would like to express my deep appreciation for providing me and other small Christian authors the wonderful opportunity to enter the Christian Indie Awards. You encourage by recognizing the gifts our Lord has given us. Just the chance to enter is a real honor.

I agree with this author. It is an honor to nominate your book. God has given you a message and now you have the opportunity to nominate it for further recognition. So, share this honor with your audience. After you nominate your book for an award, announce to your audience that your book has been nominated for the award.

Readers take notice of book awards. The mention that your book has been nominated for a book award is one way to raise the level of prestige for your book. You can use your nomination (even if you nominate the book yourself) in promoting your book. Of course, if you win the book award, your book’s reputation will rise to a new level and you will be handed more news and promotional opportunities for your book.

If you have published a book that promotes the Christian faith in 2017 or 2018, your book is eligible for nomination to the Christian Indie Awards. You can head on over to www.christianaward.com and nominate your book. Then announce to your audience via your website, newsletter, and social media that your book has been nominated for the Christian Indie Awards. It’s fresh news that allows you to keep your book in front of potential readers.

Related Posts:
Four Benefits of Winning a Book Award
Book Awards Produce Winners
How to Capture Attention From the Beginning

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Call for Nominations

The Christian Indie Awards recognizes Christian books by small publishers and independent authors. Nominations are now being accept for the 2019 Awards.

The Christian Indie Awards are open to any small publisher or independent author who has published a Christian book. To be eligible to nominate a title, you must meet the following criteria:

  • Books must be Christian in nature, promote the Christian faith, and intended for the Christian marketplace.
  • Books must be published with a 2017 or 2018 copyright and released for sale in 2017 or 2018. New editions of previously published books are eligible.
  • Books must be printed in English and available for sale in the United States.
  • The nomination of a title must be made by the publisher or author of the book.
  • Eligible publishers must be small presses or independently published authors with revenues of $450,000 or less per year.

The awards are offered in 18 categories. To nominate your title visit the Christian Indie Awards website at https://www.christianaward.com. Nominations are accepted through November 15, 2018.

Check out these 10 Reasons to Enter a Book Award contest.

Related Posts:
Nominations Open for the Christian Indie Awards
The 2018 Christian Indie Award Winners
Four Benefits of Winning a Book Award

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Announcing: The 2018 Christian Indie Award Winners

The votes are in and counted. The winners of the 2018 Christian Indie Awards have been determined!

Christian book lovers and retailers voted on 189 nominated titles in 13 categories. The winners in each of the 13 categories are:

Fiction:
Waiting for Butterflies, Karen Sargent, Walrus Publishing

Historical Fiction:
Solve by Christmas, Amber Schamel, Vision Writer Publications

Romance:
An Improper Proposal, Davalynn Spencer

Christian Living:
Pizza With Jesus (No Black Olives), P.J. Frick, Lighthouse Christian Publishing

Bible Study / Theology:
The Supremacy of Christ, Dr. William McCarrell and Rev. Richard McCarrell, Grace Acres Press

Devotional:
Delight Thyself Also In The Lord, Delight Thyself Design Ministries, Delight In Him Publications

Biography / Memoir:
Go West: 10 Principles that Guided My Cowboy Journey, Jeremy Sparks, Elevate Publishing

Relationships / Family:
Helicopter Mom, Bethany L. Douglas

Children’s (age 4 to 8):
Made for a Purpose, Kristie Wilde, Wilde Art Press

Children’s (age 8 to 12):
The Kool Kids & The Land Of The Giants, James Tate, author, Jay Reed, illustrator, Beyond W8 Loss, LLC

Young Adult (age 12+):
Huntress (Life After Book 1), Julie Hall

Gift Book:
Fear Not: You are in Partnership with God To Manage His Creation, Jose Bonilla

Christian Education:
Leading by Example: A Parental Guide To Teaching and Modeling Christian Faith At Home, Rev. Dr. Tim Tooten, Sr.

Congratulations to all the winners! The Christian Indie Awards are sponsored by Christian Small Publishers Association (CSPA).

Are you looking for a great book to read? Try one of the winners of the Christian Indie Awards!

Related Posts:
The 2017 Book of the Year Award Winners
The 2016 Book of the Year Award Winners
The 2015 Book of the Year Award Winners

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

How Not to Sell a Book

Nominations for the 2018 Christian Indie Awards are rolling in. One recent nomination demonstrates how not to sell a book. I thought I would share it with you, so you can know what not to do.

The Christian Indie Awards nomination form requests various information. The form asks the nominating party to list the publisher of the book along with contact information. This contact information is very important, because it is who we contact should the book win an award.

One recent nomination listed CreateSpace as the publisher of the book and gave contact information for CreateSpace. Folks, CreateSpace is not a publisher. Yes, you can request that they assign your book an ISBN number and then they list themselves as the publisher of the book on Amazon, but they are not the true publisher of the book.

If you are an independent author, you are the publisher. If you use any print-on-demand service like CreateSpace, IngramSpark, Lightning Source, BookBaby, or LuLu, you are still the publisher. These companies are simply printing platforms that allow you to independently publish your book.

So, this independent author lists CreateSpace as the publisher of the book and gives the contact information for CreateSpace. Now, if this nominated title were to win an award, we would have to send the announcement to CreateSpace. Do you think CreateSpace cares? Do you think they would contact the author and let the author know that he won an award? No, they won’t. CreateSpace is simply a revenue stream for Amazon. The company exists so that Amazon has more books to sell, and thus can make more money.

In an attempt to see if I could scare up other contact information for this author, I Googled the book’s title. To my dismay, the only place this book is listed on the internet is Amazon. The author does not have a website for the book. Neither the author nor the book are listed on Goodreads. There is not even a Facebook page for the book. Nothing.

Next, I strolled on over to Amazon to check the Author Page to see if I could scare up some information on the author. This time, I was not too surprised when I found that this author had not even completed the author profile for his Author Page on Amazon.

The book in question was published in November 2016. That was a year ago. In that time, the author has done almost nothing (from what I can tell) to promote this book. That’s like saying you are a missionary, but all you do is put some tracts in a local café and spend the rest of your time sitting in your house. How will people hear about the Gospel unless you tell them? How will people know about your book unless you tell them?

Having your book for sale only on Amazon with no other online presence will ensure that your book won’t sell. You must tell people about your book for them to know about it. Telling on the internet includes (at a minimum) having a website and a presence on social media.

By the way, nominations for the Christian Indie Awards are open through November 15, 2017. You can nominate your books at www.christianaward.com.

Related Posts:
Oh, The Places Your Book Will Go!
It’s Never Too Late
How to Get a Book into a Christian Bookstore

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Brandon Kawamura.

Oh, The Places Your Book Will Go!

On a recent weekend excursion, I stayed in a HomeAway basement apartment in Virginia. For those of you who aren’t familiar with HomeAway, it is a competitor of Airbnb. Both services help people rent anything from a bed in their home up to their complete house to travelers.

It was obvious that the main room of this basement apartment doubled as a bonus room for the family when they were not renting their basement to travelers. One wall held bookcases that were full of books.

Being a book person, I spent a few minutes perusing the books on these bookshelves. I gleaned a number of things about the family whose house I was staying in from the books they had on these shelves.

I learned that the family followed Christ. At least one of the spouses had attended a Christian university (the yearbooks were housed on these shelves) and there were numerous Christian books on the shelves.

As I was browsing the various titles, much to my delight, I encountered a title that had won the Christian Small Publisher Book of the Year Award (now renamed the Christian Indie Awards). I pulled the book off the shelf, and sure enough, the award sticker was proudly displayed on the book’s cover.

I love to see books by small publishers and independently-published authors on bookshelves in homes I visit. What a treat to find this gem among other great Christian books!

The number of independently published books is on the rise. Recent studies have found that almost one out of every five books (17+%) purchased is an independently published book. As a result, I am sure more and more bookshelves will be housing independently published book, including winners of award for these types of books like the Christian Indie Awards.

By the way, nominations are still open for the 2018 Christian Indie Awards. You can nominate any Christian book you have published in 2016 or 2017 for the awards through November 15, 2017. Nominations can be made by either the author or the publisher. The award is open to independently published books as well as books published by small presses.

Make your nomination today at https://www.christianaward.com.

Have you ever seen a book you published displayed or stored someplace that pleasantly surprised you?

Related Posts:
Call for Nominations for the Christian Indie Awards
Book Awards Produce Winners
The Value of Book Awards

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.