I have a favorite Chinese dish that I love to order at Chinese restaurants. Sadly, few restaurants carry this dish. When I find one that does, I savor every bite of my meal.
As humans, our five senses are powerful. Not only do they keep us safe, they also keep us informed. Did you know…
- Your eyes are capable of processing 36,000 pieces of information per hour:
- You can smell about 10,000 odors.
- 80% of what we experience as taste is actually smell.
- 90% of a young child’s knowledge is attributable to hearing background conversation.
- Being touched can reduce stress, by lowering levels of hormones like cortisol.
We use our five senses on a daily basis to make decisions. The psalmist encourages us to “Taste and see that the Lord is good.” He understood that we use our senses to inform our decisions—including what to purchase.
As an author, you can play to these five senses when selling your books. Take each one into account as you craft and market your books.
Make a positive first impression. Make sure your book cover is eye-catching and your title can be easily read. Ensure that your book cover is not too cluttered. Our eyes need white space to frame what we see.
Speak the language of your target audience. Even in the written word—such as your book description—write in a manner that the reader can “hear”. Use common phrases and points of view that your audience is accustomed to.
People can “smell” a fake. So, don’t be phony. Be transparent and authentic. Don’t pretend that you are perfect or know everything. If you smell fishy, you won’t develop trust with your audience.
We only allow people we trust to touch us. Trust is a necessary ingredient in selling books. Establish trust with your audience because you cannot succeed without trust.
Know your audience’s preferences. The better you know your audience—their beliefs, interests, and desires—the more effectively you will communicate with them.
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Photo courtesy of Pablo Merchán Montes.