“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” ~Stephen Hawking
Standards. Every industry is governed by standards. These are a set of criteria within an industry that defines the standard functioning and carrying out of operations.
The publishing industry has standards. Anyone involved in publishing and selling books should be aware of these standards.
Sadly, many independent authors don’t take the time to educate themselves on publishing industry standards. This lack of knowledge often becomes apparent when these authors interact with others in the industry. Then, these authors’ ignorance reflects poorly on themselves and their books.
One place where I frequently see a lack of knowledge on industry standards with independently published authors is the ISBN. ISBN stands for International Standard Book Number. This is a unique number assigned to a book that identifies the book within the industry. All industry players use the ISBN number to identify a book, much like the government uses a social security number to identify an individual.
The ISBN is a 13-digit number, not a 10-digit number. Yes, Amazon lists both a 10-digit ISBN and a 13-digit ISBN. Yes, Amazon lists the 10-digit ISBN first. This does not mean that it is the industry standard. The industry standard is a 13-digit ISBN.
Go to a bookstore. Pick up any book in that bookstore and look at the barcode on the back. You will see a 13-digit ISBN, not a 10-digit ISBN.
The publishing industry switched from 10-digit ISBNs to 13-digit ISBNs back in January 2007. That almost 12 years ago folks. The only reason that Amazon provides both the 10-digit and 13-digit ISBNs is because they want to be repository for every book published. As a result, they house many books that were published prior to the change to the 13-digit ISBN. Therefore, these books host a 10-digit ISBN. So, Amazon provides both so that any book can be located in their system.
I am surprised by how many independent authors list the 10-digit ISBN when nominating their book for the Christian Indie Awards. The awards do not specify whether to give the 10-digit or the 13-digit number because the 13-digit is industry standard. Since only authors and publishers are allowed to nominate titles, every person nominating a book should know that the 13-digit ISBN is industry standard. Yet, they don’t.
If you are going to publish and market a book, do yourself a favor and take the time to become familiar with industry standards. Read some books or join a publishing association like Christian Indie Publishing Association (CIPA). Don’t let your lack of knowledge become a stumbling block that hinders your ability to secure publicity in any form.
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