We invest our time, money, and energy in things that are important to us. Some of these things include:
- Our spouse
- Our children and grandchildren
- Other family members
- Our health
- Our relationship with God
What about your book? Are you still investing in it?
Many times, independent authors will invest quite a bit of time and energy (and sometimes money) into bringing a book to print. They will invest in:
- Interior layout and design
- Cover design
Then, once the book is published, these authors sometimes put their attention on the things they neglected while focusing on the book, or they move on to writing another book.
Yet, when it comes to publishing a book, the piece that requires that most investment is marketing.
Marketing is needed if you want the words you have published to impact people. Readers must be exposed to your book in order to buy it. After all, we cannot buy something we don’t know exists.
One of my favorite quotes about marketing a book is:
“Writing a book without promoting it is like waving to someone in a dark room. You know what have you done but nobody else does.” —Madi Preda
Are you investing enough time, effort, and money to market your book effectively?
One investment I believe every author and publisher should make is to join a professional organization. Professional organizations help you:
- Stay current by providing information so that you can invest in the most effective strategies for publishing and marketing your book.
- Demonstrate to other that you are serious about being an author or publisher.
- Save up money by giving you discounts on products and services that help with publishing and marketing your book.
A Member of Christian Indie Publishing Association (CIPA) recently told us:
“Thank you for the terrific newsletters and the videos I’ve seen. These have been very, very helpful. No one else has been as helpful.” —Karen
If you are an indie author or small publisher that creates Christian books, then you are eligible for Membership in Christian Indie Publishing Association (CIPA). Right now, we are running a Summer Membership Special. For $120, you receive Membership through December 2021 (that’s 18 months of Membership)!
You can view the benefits CIPA Members receive at https://www.christianpublishers.net/membership/about. You can sign up to be a Member on the website at https://www.christianpublishers.net/membership/become-a-member.
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