One Technique for Requesting Book Reviews

“Dozens of good book reviews are a must if you want to sell print books or ebooks and create mountains of publicity.”  ~Joan Stuart, Publicity Expert

Book reviews help sell books. This is why I frequently talk about the importance of book reviews in marketing a book.

How to Ask Readers to Review Your Book

One technique to acquire more book reviews is to ask your readers to review your book. You can do this by including a plea in your email newsletter that you send out to your subscribers (those people who have signed up on your website to receive your content).

I recently received the following request from an author in my email box. It is a plea for his readers to write a review of his book on Amazon.

I am sharing it with you as a sample of what asking for reviews in your email newsletter might look like.


Dear Email Subscriber Name:

If you have a few minutes, I am asking for a favor. 

Book reviews on Amazon are important for many reasons including:

  1. They help potential buyers make their decision to buy a book based on the words of a reader. It is not just the number of stars that are given but the description of some of the content of the book.
  2. They help the authors to know how their book was understood and received which will improve the writing of their next book.
  3. Amazon uses the reviews and the number of reviews in their algorithm which they use to market books. The more good reviews a book has, the more Amazon will promote the book and show it more often to potential buyers.

Now the favor! There are currently 10 reviews on my book “name of book” I know many more have read it.

I need at least double that number of reviews.

If you have read my book and have not yet written a review, I am asking you to write a review now. Just a simple sentence or two in your own words is fine.

It will take less time than it has taken you to read this email. 

Just click this link to leave a review (Amazon.com link to book’s page).

If you want to leave a review and have any problem, email me and I will try to solve the problem.

Thanks in advance!

~Author name


If you need more reviews for your books, ask your email subscribers as this author did. People like to help others out. If you let your readers know that writing a review helps you out, they will be more willing to do so.

Did you know that book readers cannot post a review on Amazon.com unless they have an Amazon account and have spent at least $50 on Amazon? You can read more about Amazon’s rules for posting reviews on the retail website.

Related Posts:
Book Reviews Are Social Proof
Easy Ways to Get More Book Reviews
Are You Asking?

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Photo courtesy of JESHOOTS.

Are You Asking?

Why don’t we ask? Is it pride? Fear of rejection? Not wanting to inconvenience others? Feeling unworthy?

James, the brother of Jesus, said, “You do not have because you do not ask God.” It’s not just God that we don’t ask. We don’t ask people either.

Are you lacking? Maybe you need to ask.

Asking

Recently I was talking with a member of Christian Small Publishers Association (CSPA) about the importance of endorsements. This gentleman publishes a number of authors. He told me that one of the authors that his press recently published was a personal friend of best-selling author Max Lucado.

This publisher had told the author to have Max Lucado write an endorsement for the book. After all, an endorsement by such a well-known Christian personality would ensure book sales.

The author declined stating that “he did not want to take advantage of a friendship.”
Is asking for an endorsement taking advantage of a friendship? Aren’t friends supposed to help each other? True friendships are two-lane streets. Sometimes one person gives and the other takes, and then the roles get reversed.

This small publisher went on to tell me that the book had sold very few copies. If only the author had asked, he might have received an endorsement and the book would have more sales.

Don’t be hesitant to ask. Everyone starts out at the same place—as a non-author and an unknown person. Every person who is now a best-selling author or person of influence started where you are at. They had people who helped them get off the ground. These authors and personalities are now willing to do the same for others, because they remember being there themselves and the help they received along the way.

Don’t be afraid to ask. After all, the worst that can happen is the person you ask will say “no”. Then, you are in the same place you where before you asked and not any worse off for asking. If, however, the answer is “yes”, then you are in a better place and the effort of asking paid off.

Does your book have endorsements? If not, start asking. If you are unsure about how to go about asking for endorsements, watch my on-demand online seminar Endorsements Help You Sell More Books. You can access the seminar by clicking here. Members of CSPA have free access to this seminar on CSPA’s website.

Jesus also encouraged us to ask. He said, “Ask and you will receive, and your joy will be complete.” So, ask God, but also ask others.

Related Posts:
Endorsements: How Many Is Too Many?
A Marketing Snafu
Is Your Book Endorsed?

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Book Bubbles

Connecting readers to a book—that’s the  point in promoting a book. There are a myriad of ways to connect and engage readers with a book. As technology improves, new services are constantly popping up with innovative and creative ways to help authors connect readers to their books.

One new service, Bublish, offers authors a way to feature original insights and excerpts from a book to hook readers. This service does not help you find new readers; it simply lets you present the material in your book in a creative way to your existing followers on social media sites.

With Bublish, authors who use the service upload an EPUB version of a book. Bublish’s proprietary software uses the information in the book to create eye-catching “bubbles’ featuring excerpts from the book that can be shared on social media. One of the advantages with Bublish’s “book bubbles” is that it allows readers to purchase the book through links embedded in the bubble.

bubble_joni_rodgers_romance

Bublish offers a free option to use their service for “Emerging Authors”. Basically, with this package, an author can upload one book and create “book bubbles” to use to promote the book on social media. Bublish also offers a $99 per year package for “Authorpreneurs” that allows authors to upload an unlimited number of books.

If you are looking for new creative ways to engage your followers on social media, give Bublish a try. The one-book package is free, so all it takes is your time (and an EPUB version of your book). Then start sharing your “book bubbles” with your followers and see what happens.

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