Does Your Book Title Grab People’s Attention?

The other weekend, my husband and I were chatting with some neighbors around a table at our community pool. I noticed that one of the men had a book with him.

Book Title

Being the book person that I am, I asked this gentleman what he was reading. He held up the book. The title read:

What Radical Husbands Do

Upon seeing this, another neighbor told this gentleman that he wanted to read the book when the man was finished reading it. Then, as an afterthought, he added, “If you think it’s good.”

This little interchange reminded me how important book titles are. This book title was enough to spark the attention of two males in my neighborhood. Why? Because they want to excel in their role as husbands. This book title promised to give them information on how to do that.

Your book title is extremely important. In fact, studies show that your book’s title is the first thing people consider when learning about your book.

Your title will either draw people in—as was the case at my neighborhood pool—or it will send them on their way. This is why it is important—especially with nonfiction titles—for your title to clearly tell the reader what your book is about.

When I teach at writers conferences on self-publishing, I encourage authors to use the PINC acronym to guide them as they craft titles for their book titles. PINC was created by Michael Hyatt, a former CEO of Thomas Nelson. It stands for:

Make a Promise

  • Example:  21 Seconds to Change Your World by Mark Rutland

Create Intrique

  •  Example:  Why Keep Praying? By Robert Morris

Identify a Need

  •  Example:  Steps to Peace with God  by Billy Graham

State the Content

  •  Example:  The Five Love Languages by Gary Chapman

In addition to using PINC, I suggest that you float your title by a number of people in your target audience. Ask them for their initial reaction on hearing or reading the title. This will give you more information as to whether your title resonates with your target audience and draws them in to want to read your book.

By the way, Christian Indie Publishing Association (CIPA) is still offering our Summer Membership Special of membership through December 2021 for just $120. Join today and got access to more resources to help you be successful in publishing and marketing your books.

Related Posts:
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Photo by Angello Pro on Unsplash.

Do You Suffer from Fear of Public Speaking?

I recently spent some time coaching a woman who had high anxiety around giving presentations at work. Within the last year, this individual had started a new job. Her new position included presenting at least once a month to colleagues and coworkers.

Fear of Public Speaking

This woman was a professional with a Masters Degree. Yet, her anxiety around public speaking was getting the best of her. She described to me how her anxiety caused her to miss major points in a recent presentation. She also reported that the energy in the room seemed to shift during her presentations. She felt this was due to everyone in the room feeling the anxiety she was projecting.

The fear of public speaking is common. The majority of people report that they fear public speaking more than spiders or even death itself. Studies show that three out of every four people (74%) suffer from speech anxiety. One statistic I read said that the fear of public speaking has a 10% impairment on wages.

For authors, speaking is an effective platform for selling books. Because people buy books from authors they know. Authors who speak often sell more books.

Yet, many authors suffer from speaking anxiety. They dislike being the center of attention and talking in public. The thought of doing so makes them want to run for cover.

What was fascinating for me was watching the transformation that took place in the woman I was coaching. Through identifying and tweaking some underlying faulty thoughts she had about her presentations, we were able to dramatically decrease her presentation anxiety.

Glosphobia: Fear of Public Speaking

The false assumption that this professional was struggling with was that she had to be the expert. For her, that meant that she had to have all the answers. Maybe you feel the same way.

This belief is a huge burden. My client knew she did not have all the answers, so when she gave a presentation, she felt like a fraud.

Here’s the truth: You don’t have to be an expert to speak to groups of people. The purpose of a presentation is to share information or knowledge that you have—including a personal experience and what you learned from it—with a group of people. That’s all.

Having all the answers is not required. All that is required is your authentic self, sharing what you know. This small thought shift can make a huge difference. And it is an important one. It is even important for you, as an author, in your writing.

You are not called to have all the answers. You are called to write what you know.

When you are part of God’s Kingdom, this is all that is required—sharing what you know. What people do with what you share is up to God. The outcome is in his hands.

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What To Do When Your Book is Pirated

Authors should be more concerned about obscurity than piracy. This is the conventional wisdom. However, piracy does happen. When it happens to you, do you know what to do about it?

Not too long ago, I received a Google Alert that my books had recently been listed on some websites I had never heard of; so I checked it out. It turns out that the websites were pirate sites that allow free PDF downloads of books.

Lo and behold, my books had been pirated. They were being offered for anyone to download free-of-charge on these sites.

Fortunately, I knew what to do and flew into action. I immediately sent each site a DMCA Takedown Notice. Both sites responded—surprisingly—quickly to my notices and reported that they had removed the books.

Do you know what to do if your books are pirated? Here are my suggestions.

1. Sign up for alerts.

To stay on top of where you and your books are appearing on the world wide web, you should subscribe to an alert service. Alert services include:

These services search the Internet for the words you give them and let you know where these words are showing up online. These sites will send you an email notifying you each time a new listing is found.

If you use your name or the title of your book, the alert service will send you a notice when it finds a new listing of the phrase on the web. These alerts allow you to know who is talking about you and your books, and they allow you to monitor if your books are being pirated.

2. Send a DMCA Takedown Notice.

If you find a site that is listing your books as a free ebook download, you need to take immediate action. The best thing to do is to send a DMCA Takedown Notice to the site administrators. DMCA stands for the Digital Millennium Copyright Act.

To make it easy for small publishers and independent authors, Christian Indie Publishing Association (CIPA) offers a free downloadable Reference Guide on DMCA Takedown Notices to our Members. This Reference Guide includes a DMCA Takedown Notice template to follow when sending such notices.

If you write and publish Christian books, you can join Christian Indie Publishing Association (CIPA) for just $90 for the calendar year. Then you will have access to this Reference Guide and the many other supports and guides that the organization offers its Members.

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Are You Using Video?

Some friends of mine own a custom jewelry making business. They have long had a presence on Facebook, but have recently been dabbling with Instagram for more exposure.

They told me that, to their surprise, after posting a video of one of their employees doing a funky dance in their warehouse, they had a spike in sales. One customer even wrote them and told them that she had been following them for a while, but after seeing the video, she had to buy one of their products.

My friends were perplexed. They reported that the video had nothing to do with their jewelry. I commented, that it may not have showcased their jewelry, but it showcased their workplace culture and was authentic.

I then explained that consumers crave authenticity. They want to know who they are doing business with. The video of an employee dancing showed their clientele the human side of their business.

As an author, you can take two lessons from my friend’s experience.

1. Use Video

Video on the internet is extremely popular. Everyone is watching videos. Video on the Internet is extremely popular. Everyone is watching videos. In fact, Cisco predicts that by 2020, 82% of all consumer web traffic will be video.

Video has become an important part of people’s shopping experience. Consider these statistics:

  • Almost 50% of web users look for a video before visiting a store, says Google.
  • Wyzowl says that 79% of consumers prefer watching videoto reading about a product.
  • And Hubspot says that 43% of consumers want to see more video content this year.

If you have not yet jumped into videos, try using some video in your marketing this year. You can post videos on your blog and in your social media posts.

2. Show Your Authentic Self

People want to know you, the author of the book. So, show them your true self in your videos. In other words, make some informal videos that show your personality and likes or dislikes. Tell a story, even one that is not related to your book’s content.

To make your video attractive and draw people to your books, keep these three tips in mind.

  • Grab attention fast. Studies show that the first 8 to 10 seconds of your video determines whether it will be watched to the end.
  • Keep it short. People are busy. Videos that are one to two minutes in length are more likely to be watched all the way through.
  • Include a call to action if you can. You cannot insert a link into a live video, but if you are using a prepared video, include a link to your website at the end.

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Photo Courtesy of Drew Graham.

What Is Your Next Action?

I recently met a poet who wants to become published. This lady is trusting that God will guide her steps on her quest to become a published poet. She has tried a number of avenues and most have been dead ends.

She told me that, not too long ago, she decided to share one of her poems at a local open mic night. This was not a Christian event; it was a general market affair. This author writes Christian prose. She took the opportunity afforded her and spoke one of her poems at the event.

At the end of the evening, a gentleman approached her. He asked if she had ever recorded any of her poems. The poet answered that she had not. This gentleman stated that he thought her lyrics were powerful and should be recorded. He then invited her to use the studio in the basement of his house to records some poems.

Later the poet asked the man with the studio if he was a regular at open mic night. His response was that the night she spoke had been the first and only time he had attended the event.

The way God works is often mysterious and awesome. One thing we do know is that often, before God works, he requires us to act. We have to step out in faith and do something. Then God shows up. He provides or performs a miracle, or simply points us down the next path he wants us to take.

The process starts with an action on our part. Sadly, we often don’t act because we are scared. We fear failure, or embarrassment, or even not doing what God wants.

A Member of Christian Small Publishers Association (CSPA) recently took a giant leap with her publishing business. She told me that she often questions whether this is what she should be doing or if it is what God wants her to be doing. I assured her that anytime we are doing something with the intent of bringing Glory to God, our actions are pleasing to God.

Just as this poet had to move out of her comfort zone and perform her poetry in public for a door to open, so too, you must act. What action do you need to take?

Is fear holding you back? If so, ponder these lyrics from Zach Williams’ song Fear is a Liar. The chorus states:

Fear, he is a liar
He will take your breath
Stop you in your steps
Fear he is a liar
He will rob your rest
Steal your happiness
Cast your fear in the fire
‘Cause fear he is a liar

Don’t let fear keep you from experiencing the blessings that God has for you and your books.

I would love to hear your testimony. If you have stepped out in faith, taken action, and God has met you, please share in the comments section.

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