The other weekend, my husband and I were chatting with some neighbors around a table at our community pool. I noticed that one of the men had a book with him.
Being the book person that I am, I asked this gentleman what he was reading. He held up the book. The title read:
What Radical Husbands Do
Upon seeing this, another neighbor told this gentleman that he wanted to read the book when the man was finished reading it. Then, as an afterthought, he added, “If you think it’s good.”
This little interchange reminded me how important book titles are. This book title was enough to spark the attention of two males in my neighborhood. Why? Because they want to excel in their role as husbands. This book title promised to give them information on how to do that.
Your book title is extremely important. In fact, studies show that your book’s title is the first thing people consider when learning about your book.
Your title will either draw people in—as was the case at my neighborhood pool—or it will send them on their way. This is why it is important—especially with nonfiction titles—for your title to clearly tell the reader what your book is about.
When I teach at writers conferences on self-publishing, I encourage authors to use the PINC acronym to guide them as they craft titles for their book titles. PINC was created by Michael Hyatt, a former CEO of Thomas Nelson. It stands for:
Make a Promise
- Example: 21 Seconds to Change Your World by Mark Rutland
- Example: Why Keep Praying? By Robert Morris
Identify a Need
- Example: Steps to Peace with God by Billy Graham
State the Content
- Example: The Five Love Languages by Gary Chapman
In addition to using PINC, I suggest that you float your title by a number of people in your target audience. Ask them for their initial reaction on hearing or reading the title. This will give you more information as to whether your title resonates with your target audience and draws them in to want to read your book.
By the way, Christian Indie Publishing Association (CIPA) is still offering our Summer Membership Special of membership through December 2021 for just $120. Join today and got access to more resources to help you be successful in publishing and marketing your books.
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